09/12/2021
A majority of coffee consumption is espresso drinks. In fact, very few Chinese coffee drinkers order brewed coffee. Even shops like Starbucks in China, often do not have it prepared and will offer an Americano instead. Chinese consumers will expect a menu of drinks made with espresso, like lattes, cappuccinos, affogatos and americanos. However, in tier-1 cities like Shanghai and Beijing, some coffee shops are expanding to include drip coffee for a higher price.