18/09/2025
After 10yrs, I now know the DARK SIDE of Pricing.
You will GET PAID MORE after reading this🔻
Maybe just like you, I used to think that I'm not worth more than the client is offering
Or maybe, some curs€s were hunting me
But that's not true.
Common mistakes you're probably making🔻
⭕ You still charge based on the product or service rather than the value to the client
⭕ You still charge and say "it is fairly negotiable" before the client even makes an offer
⭕ You still charge and proceed to convince the client on why you charged that Much
Note: Clients size you up before they make an offer.
On the dark side of it, they pay for the following
🔻 Level 1: What skills you have (Speaking, Writing, Designing, etc)
🔻 Level 2: What you know based on previous projects executed. (Your designs, teachings or copies helped your previous client generate 2x profits)
🔻 Level 3: Who you are / The Halo Effect. (Here, they pay for membership or affiliation fee)
Level 3 is the Sweet spot! You should work to be there.
Picture this: Your role model and Your Worst product.
If your role model were to market your worst product to you, you'd gladly buy.
You bought that Louis Vuitton (Channel, Dior, Gucci,etc) piece not because it was the best in the market, but because a famous person/your role model had it on.
No need to expatiate on this.
Creatives and Entrepreneurs with Good personal Brands make 10x what the Level 1's make!
My takehome mail for you:
In today's world, people really would pay any amount no matter how high, just to belong to a Clan or group they admire.
Your Job is to BUILD A PERSONAL BRAND❗
A brand that people feel blessed to even have a Meeting with you.
At this stage, you can have "Pricing Freedom"........
I am Sir Herncho Dew, and I am out here Helping Young African Entrepreneurs and Creatives to Build Brands that Scale and Last.
Ps: What did you learn? What did I miss? ✌🏾🧩
