27/08/2026
Académie de Meuron is honored to have collaborated with SuhYoung Yun—writer, journalist, and creative director—who recently launched The Seoul Collective, a cultural platform that brings together experts from diverse fields to curate immersive cultural experiences in Seoul while fostering creative and inspiring dialogue.
Académie de Meuron contributed to the launch of this new brand by developing its visual identity, including the logo, posters, business cards, and packaging. Arnaud de Meuron, Arnaud de Meuron a second-year student at Académie de Meuron, was responsible for designing the brand’s visual identity.
To mark the launch, two talk events were held in Seoul during the week of July 13, 2026, introducing the project to Korean and international audiences. The events were hosted in collaboration with Design House, a leading design publishing house in Korea, and the Swiss-Korean Business Council (SKBC).
Académie de Meuron is proud to have contributed to the birth of this new brand and is excited to see it grow into a platform for creative exchange.
SuhYoung Yun
Maximilien Pellegrini
Arnaud de Meuron
The Seoul Collective
