24/07/2026
The lie 👉🏻 You'll simply open Canva, create your product, upload it to your store and make money while you sleep as it's passive income.
❌ NO.
🙄 IT DOESN'T WORK LIKE THIS, otherwise we will all be millionaires.
Before you even get near to that point you need to consider it as a business. Passive income doesn't equal to something automatically easy to sell that you can do for only a couple of hours a week.
You can create your product, upload it to your store but if you don't focus on active marketing for your passive income stream, nothing moves.
So, the more I see things online about "how easy everything is" the bitter I become 👹 (👈🏻 red like him).
I have consulted SMEs and global brands for more than 15 years in digital marketing and I have NEVER seen easy money. NEVER.
So either we, as marketers, are all idiots or maybe... we are just played on. 😏
These are the steps to follow:
- Validate BEFORE you even touch Canva or open a website
- Align your messaging and positioning to your sales page
- Focus on traffic. How? Tiktok, Youtube, Pinterest have still strong and quite "open" algorithms, Instagram might require longer and more focus.
- Combine your organic content with a paid content from the very beginning. Why? The sooner you start, the sooner you train Meta to reach the right people and the more you can test different ads angle to understand which one works best.
The sooner you go through this testing phase, the sooner you'll know what's working and the closer you get to your first sales.
So yeah, selling digital products doesn't happen overnight but it consists of a test after test after test after test.
If you don't have the patience to commit to the unknown initial phase, it'll be harder to hit your first sales.
But I'm very confident that you can go through all of this beautifully! ✨
🥝 More blunt opinions to come 😅
