Strategic Marketing GSEM Executive, University of Geneva

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Strategic Marketing GSEM Executive, University of Geneva

Welcome to Strategic Marketing at GSEM Executive Marketing is, and will be in the future more and more about information, models, facts and accountability.

The increasing amount of available information about markets and prospects, about media and channels, about, customers, customer behavior and customer value offers the opportunity and the need to data- and fact-based decision-making. Marketing today is no longer only acting on subjective instincts or opinions, but is increasingly based on objectively verifiable approaches and methods. Currently ma

ny marketing executives and managers do not possess the adequate training and lack the necessary analytical and statistical skills. However, the demand for quantitatively trained marketers will continue to grow across companies of all sizes and sectors. The Strategic Marketing Orientation at GSEM Executive is one of the few executive programs today that offers this distinct quantitative and fact-based orientation.

23/06/2018

On Thursday evening we had an Alumni Event for all of our students from the previous 6 years. It was a great evening of networking, catching up, and having fun! Not only do we work hard, but we also make sure all of our students have time to relax and have fun. If you are still waiting to apply, the deadline is June 30th! Apply online:https://marketing.unige.ch/images/pdf/Application_form_2018_19.pdf or through email at: [email protected]

07/06/2018

Take a look at the topic of the presentation Olivier Vareilhes gave to the Managing and Marketing of Innovation Module, taught by Dr. Fee Steinhoff!

The Module just finished and was very well received by all students!

Don't forget, if you would like to apply for the CAS and DAS Strategic Marketing Programs, sign up by June 30th!
https://marketing.unige.ch/index.php/application

07/06/2018

We not only work hard, we also have a lot of fun!
Take a look at some of the highlights from our annual Boat Cruise along the beautiful Lac Leman/Lake Geneva!

26/04/2018

Take a look at the amazing evaluations from Professor Dr. Tobias Langner's course in Brand Management! Another reason to sign up and be a part of the Strategic Marketing Executive Education Program. Click below to learn more about his course and about the Strategic Marketing Program at GSEM! https://marketing.unige.ch/index.php/pages/modules/brand-management

06/04/2018

Christmas Dinner for our DAS Students in Strategic Marketing! In the Strategic Marketing Executive Education Program, we like to have nice events not only celebrate achievements, but also spend time together as a class.

26/03/2018

Have a look at the 2017 Graduation Ceremony for our Strategic Marketing Graduates!

26/03/2018

Interested in learning more about how to increase your competencies and expertise in Marketing? Take a look at https://marketing.unige.ch for more information on the Strategic Marketing Executive Education Program! The best rated Executive Education program at GSEM!!

The Strategic Marketing program at University of Geneva is designed for professionals who wish to broaden and deepen their education and skills with state of the art topics, tools, techniques and approaches or those who are considering a career change and would like to work in the marketing field. T...

21/06/2017

A few pictures from the last module of 2016-17. What an amazing group!

15/06/2017

TWO WEEKS LEFT TO APPLY TO THE DAS IN STRATEGIC MARKETING!

What are you waiting for?

Register now: http://marketing.unige.ch/index.php/application

09/06/2017

Marketing 2.0 class covers new technologies in marketing (e.g., real-time bidding, store trek - 3D shopping, second screen, smart metering) and all recent forms of online advertising (e.g., search engine advertising, affiliate marketing, viral marketing).

Prof. Raoul Kübler has returned to teach in Geneva for the last class of this academic year 2016-17!

More info at: http://www.marketing.unige.ch/index.php/pages/modules/marketing-2-0

07/06/2017

Feeling ready to empower your career in marketing and take your executive skills on a whole new level?

The DAS in Strategic Marketing is the solution. Many of our participants have testified: http://marketing.unige.ch/index.php/testimonials

Want to know more?
Get in touch with us: [email protected]
www.marketing.unige.ch

29/05/2017

ONE MONTH LEFT TO APPLY TO THE DAS IN STRATEGIC MARKETING!

If you are thinking of updating your education with new skills and knowledge in marketing, or considering a career change, then this programme is for you!

You can apply at: http://marketing.unige.ch/index.php/application

Feel free to write us: [email protected]

Adresse

Geneva

Téléphone

+41(0)22 379 88 29

Site Web

http://marketing.unige.ch/

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