04/06/2026
A great way to close the academic year with the final presentations from Mrs. Gires Operational Marketing class! 👏
Throughout the semester, students were challenged to either develop a new product for an existing brand or create an entirely new brand concept. The results showcased impressive creativity, innovation, and market thinking.
Some of the projects included:
✨ Franuí– A new product category featuring raspberries coated in white chocolate, caramel and pistachio. A special mention to this group, who went the extra mile by bringing their product prototype to class for everyone to taste.
✨ Tschomba – Expansion of the manioc snack range with innovative chip products, including a sweet manioc chips flavor.
✨ Alpen Street Chicken – A new Swiss fast-food concept inspired by local flavors and street-food culture.
✨ Fenty Beauty – An intelligent mirror designed to enhance the customer experience and provide personalized guidance when using Huda Beauty products.
✨ Zenith - Sustainable Food Distributors – An innovative company offering healthy meal alternatives through automated vending machines, using reusable glass containers equipped with smart chips to encourage returns and support a circular economy.
✨ ALO – A holistic recovery package including an LED mask, compression leggings, natural recovery oil, and an AI-powered online coach.
✨ ROLEX – A security tracking solution aimed at helping owners locate and protect watches in case of loss or theft.
Congratulations to all the students for their hard work, professionalism, and entrepreneurial spirit. It was inspiring to see such original ideas transformed into well-developed business concepts. 🚀
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