Swiss School of Business and Management Geneva

Exploring the Future of AI with Responsibility and Purpose.

Last month, SSBM Geneva had the pleasure of hosting an inspiring evening dedicated to Artificial Intelligence, ethics, and the challenges shaping our future, organised in collaboration with BPW Léman.

We were honoured to welcome distinguished speakers: Fadi Daou, the Executive Director at Globethics, Juliette Ancelle the Partner at id est avocats, and Dr. Viola Krebs, the Professor and specialist in technology, communication, and international business.

Mary Mayenfisch-Tobin, LL.M., whose longstanding engagement through BPW Léman promotes education, human rights, diversity, and international dialogue, played an important role in supporting this initiative.

The event highlighted the importance of interdisciplinary collaboration in addressing the ethical, legal, and societal implications of AI, while creating a valuable space for learning, reflection, and networking.

At SSBM Geneva, we remain committed to fostering dialogue that connects innovation, ethics, leadership, and global responsibility.

Learn more here: https://www.ssbm.ch/ai-ethics-responsible-leadership-panel-ssbm-geneva/

DBA candidate successful oral defence at the SSBM campus in Geneva.

We are pleased to celebrate the successful oral defence of Nasir Zooei, an achievement that reflects years of dedication, research, and intellectual growth.

The defence was supported by the candidate's mentor, Dr. Ivica Katavic, as well as Dr. Olesya Meskina, Dr. Iva Buljubasic, and the Education & Defence Coordination team, with participation both on campus and online.

At SSBM Geneva, we remain committed to supporting doctoral candidates and fostering academic excellence within a global research community:https://www.ssbm.ch/ssbm-geneva-celebrates-dba-candidate-defense/

SSBM Geneva at the Adria Business Forum 2026.

Dr. Luka Leško, President of SSBM Geneva, and Filip Tomčić, the head of financial operations, attended the Adria Business Forum 2026 in Zagreb, where Nobel Prize laureate Professor James A. Robinson delivered a keynote based on his landmark work, “Why Nations Fail”.

The Forum brought together leading experts and business representatives to discuss competitiveness, economic development, and the transformative impact of artificial intelligence on companies and nations.

At SSBM Geneva, we value engagement with global thought leaders and conversations that shape the future of business, leadership, and innovation: https://www.ssbm.ch/dr-luka-lesko-ssbm-geneva-james-robinson-zagreb-forum/

Matchday for the SSBM Geneva football team!

Our SSBM Geneva football team recently faced the Geneva Graduate Institute at Stade de Trembley. This match was another opportunity for our students to showcase teamwork, discipline, and a competitive spirit.

As the FIFA World Cup captures the attention of football fans worldwide, the game serves as a reminder that the sport is built not only on results but also on perseverance, collaboration, and continuous development, values that resonate strongly within the SSBM Geneva community.

We are proud of our student players for representing SSBM Geneva on and off the pitch and look forward to the next challenge: https://www.ssbm.ch/ssbm-geneva-football-team-match-world-cup-spirit/

Graduation ceremony at SSBM Geneva! 🎓

At the end of May, we proudly gathered at the SSBM Geneva campus to celebrate the achievements of our Bachelor, MBA, and DBA graduates. Joined by faculty, family, and friends, we marked a significant milestone in their lives and the beginning of exciting new chapters.

Their dedication, resilience, and commitment to excellence have led them to this moment, and we are honoured to have been part of their academic journey.

Congratulations to our graduates! We wish them continued success and look forward to witnessing the positive impact they will make around the world: https://www.ssbm.ch/ssbm-geneva-graduation-ceremony-2026-students/

Celebrate the beginning of the FIFA World Cup with 20% off tuition fees on MBA and Bachelor in Sports Management programs!

Sports today drive business, leadership, marketing, and global culture that creates exciting opportunities for the next generation of industry professionals.

To mark the beginning of the World Cup, SSBM Geneva is offering a 20% tuition fee reduction on our:

🎓 Bachelor of Science (BSc) in Sports Management: https://www.ssbm.ch/online-bachelor-sports-management/
🎓 MBA in Sports Management: https://www.ssbm.ch/mba-in-sports-management-online/

These programs combine academic excellence with practical insights into sports marketing, event management, sponsorship, athlete representation, and strategic leadership, preparing students to thrive in the dynamic world of sports business.

This is the perfect opportunity to turn a passion for sports into a profession.

This limited offer is available until 19th of July 2026.

Find out more and apply now to become a part of the SSBM Geneva global community: https://www.ssbm.ch/ssbm-geneva-20-discount-sports-management-world-cup/

Memorandum of Understanding signed with Bu Abdullah Investment Group, Dubai!

SSBM Geneva is proud to announce the signing of a Memorandum of Understanding with one of the world's largest business conglomerates, comprising more than 270 companies across investment, international trade, real estate, legal services, and other sectors, the Bu Abdullah Investment Group.

This strategic partnership marks an important milestone in strengthening the connection between academic excellence and global business practice. Following a successful meeting earlier this year between Dr. Bu Abdullah, Chairman and President of the Group, and Dr. Luka Leško, President of SSBM Geneva, both institutions have committed to fostering collaboration in education, research, and mutual business development.

Together, we look forward to creating new opportunities, expanding international networks, and opening doors to high-potential markets around the world.

Find out more: https://www.ssbm.ch/ssbm-mou-partnership-with-bu-abdullah-investment-group/

⚽ What can today's business leaders learn from FIFA World Cup football captains?

Every World Cup reminds us that leadership isn't about titles or individual brilliance but about inspiring others, staying composed under pressure, and bringing diverse talents together around a common goal.

From the pitch to the boardroom, there are powerful lessons hidden behind the world's biggest sporting stage.

Find out the inspiring lessons and successful team leading skills that come from the world's best football leaders: https://www.ssbm.ch/what-fifa-world-cup-captains-teach-business-leaders/

Professor Dario Silic, PhD, at the Budapest Stock Exchange!

During a recent visit to the Budapest Stock Exchange, Professor Silic gained first-hand insights into one of Central and Eastern Europe’s most dynamic capital markets and shared his insights in the new article.

From its rich history dating back to 1864 to its role in driving innovation, transparency, and sustainable economic growth, the exchange offers a powerful example of how financial institutions shape the global economy.

As Professor Silic notes: "Financial education becomes most meaningful when theory meets practice."

Experiences like these reinforce SSBM’s commitment to preparing future leaders through a combination of academic excellence and practical exposure to global business and financial ecosystems.

Read the full article and find out more: https://www.ssbm.ch/ssbm-professor-dario-silic-budapest-stock-exchange/

SSBM students at IFRC Headquarters in Geneva.

On 28 May 2026, SSBM Geneva students, accompanied by Professor Bethânia Monteforte Sasseron and participants in the ongoing research collaboration project, took part in a high-level visit to the headquarters of the International Federation of Red Cross and Red Crescent Societies (IFRC) in Geneva.

The visit brought together members of the IFRC’s National Societies Development Department and representatives of the Iranian Red Crescent delegation, creating a valuable platform to highlight the growing collaboration between SSBM Geneva and the IFRC.

The discussions highlighted the importance of research, innovation, and knowledge exchange in strengthening humanitarian efforts worldwide.

At SSBM Geneva, we are proud to strengthen these collaborations and remain committed to creating opportunities for our students, where education, research, and humanitarian action come together to make a lasting difference: https://www.ssbm.ch/research-partnership-visit-to-ifrc-by-ssbm-students