Loft Screen

So many thanks to all the speakers for their very interesting presentations and to all participants at yesterday Conference "2013 insights from great luxury brands" - 2nd edition, on 9 December 2013 at Four Seasons Hotel in Geneva!

Agenda:

Moderator - Marina Haydn, Marketing Director at The Economist, EMEA.

17:30- Registration.

17:40 - Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.

17:45 - “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.

18:15 - “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.

18:45 - “Excelling in the visual web - Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager atSwarovski, Zurich.

19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.

19:20 – Cocktail & Networking.

20:30 - Closing.

For more details about the speakers, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Conference organized by The Marketing & Communication Loft

To keep up-to-date with our next conferences, please be welcome to subscribe to our newsletter: http://www.themarketingandcommunicationloft.com/newsletter/?domain_id=swissclub

Today in Geneva - Conference "2013 insights from great luxury brands" - 2nd edition, on 9 December 2013 at Four Seasons Hotel in Geneva.

Looking forward welcoming all the participants!

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/program/

Agenda:

Moderator - Marina Haydn, Marketing Director at The Economist, EMEA.

17:30- Registration.

17:40 - Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.

17:45 - “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.

18:15 - “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.

18:45 - “Excelling in the visual web - Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager atSwarovski, Zurich.
19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.

19:20 – Cocktail & Networking.

20:30 - Closing.

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Conference organized by The Marketing & Communication Loft

on 9th September 2013 at Grand Hotel Kempinski.

To keep up-to-date with our next conferences, please be welcome to subscribe to our newsletter: http://www.themarketingandcommunicationloft.com/newsletter/?domain_id=swissclub

We are delighted to announce our upcoming luxury conference in Geneva "2013 insights from great luxury brands" - 2nd edition, on 9 December 2013 at Four Seasons Hotel in Geneva.

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Please be welcome to discover our media sponsors: http://www.themarketingandcommunicationloft.com/sponsors/

Agenda:

Moderator - Marina Haydn, Marketing Director at The Economist, EMEA.

17:30- Registration.

17:40 - Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.

17:45 - “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.

18:15 - “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.

18:45 - “Excelling in the visual web - Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager atSwarovski, Zurich.
19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.

19:20 – Cocktail & Networking.

20:30 - Closing.

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Conference organized by The Marketing & Communication Loft

We are delighted to announce our upcoming conference in Zurich « CMO insights and learnings – 2013 » on 18th November 2013 at Zurich Mariott Hotel!
Keynote presentations from Aston Martin, L’Oreal Luxe, McKinsey, Google!

For more details and registration please visit:
http://www.themarketingandcommunicationloft.com/cmo/speakers

Agenda:

17:45 - Registration & Welcome.

18:00 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

18:30 - "What we can learn from Luxury", presented by Markus Kramer, former Global Marketing Director (June/2010 -October/2013) at Aston Martin Lagonda Ltd.

19:00 - Dinner & Networking.

19:40 - "How to win in Emerging Markets", presented by Raphael Buck, Principal at McKinsey & Company Zurich and Laura Meyer Associate Principal at McKinsey & Company Zurich.

20:10 - "Engaging your customers with Mobile and Video", presented by Eric Schwaninger, Industry Manager Luxury Goods at Google.

20:40 - Closing.

Please find more about the speakers at: http://www.themarketingandcommunicationloft.com/cmo/speakers/

Conference organized by The Marketing and Communication Loft

on 9th September 2013 at Grand Hotel Kempinski in Geneva

on 9th September 2013 at Grand Hotel Kempinski.

Million thanks to all the speakers (Aston Martin, L'Oreal Luxe, Yahoo!, McKinsey, Saatchi&Saatchi) for their fantastic presentations that everyone loved and to all participants at yesterday Conference “CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva!

Program:

16:45 - Registration & Welcome.

17:00 - "What we can learn from Luxury", presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 - "Loyalty Beyond Reason in the Age of Now", presented by Pedro Simko Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 - "How to win in Emerging Markets", presented by Cédric Moret Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer Associate Principal at McKinsey & Company Zurich.

18:45 - Coffee Gourmand & Networking.

19:00 -„The Mobile Juggernaut. A markerter’s perspective“, presented by Robert Bridge, Head of International Marketing at Yahoo!

19:35 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 - Dinner Cocktail & Networking.

21:30 - Closing.

Please find more details about the speakers: http://www.themarketingandcommunicationloft.com/cmo/speakers/

Conference organized by The Marketing and Communication Loft.

Today in Geneva - Conference “CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva.

With presentations from Aston Martin, L`Oreal Luxe, Yahoo!, McKinsey, Saatchi&Saatchi.

Program:

16:45 - Registration & Welcome.

17:00 - "What we can learn from Luxury", presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 - "Loyalty Beyond Reason in the Age of Now", presented by Pedro Simko Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 - "How to win in Emerging Markets", presented by Cédric Moret Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer Associate Principal at McKinsey & Company Zurich.

18:45 - Coffee Gourmand & Networking.

19:00 -„The Mobile Juggernaut. A markerter’s perspective“, presented by Robert Bridge, Head of International Marketing at Yahoo!

19:35 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 - Dinner Cocktail & Networking.

21:30 - Closing.

Please find more details about the speakers: http://www.themarketingandcommunicationloft.com/cmo/speakers/

To register for the conference please visit:
http://www.themarketingandcommunicationloft.com/cmo/tickets/

Conference organized by The Marketing and Communication Loft.

We are delighted to welcome you at our upcoming conference

“CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva.

With presentations from Aston Martin, L`Oreal Luxe, Yahoo!, McKinsey, Saatchi&Saatchi.

Program:

16:45 - Registration & Welcome.

17:00 - "What we can learn from Luxury", presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 - "Loyalty Beyond Reason in the Age of Now", presented by Pedro Simko Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 - "How to win in Emerging Markets", presented by Cédric Moret Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer Associate Principal at McKinsey & Company Zurich.

18:45 - Coffee Gourmand & Networking.

19:00 - (title to be announced), presented by Robert Bridge, Head of International Marketing at Yahoo!

19:35 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 - Dinner Cocktail & Networking.

21:30 - Closing.

Please find more details about the speakers: http://www.themarketingandcommunicationloft.com/cmo/speakers/

To register for the conference please visit:
http://www.themarketingandcommunicationloft.com/cmo/tickets/

Conference organized by The Marketing and Communication Loft.

We are honored to welcome our great speakers at conference “CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva:

1. Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd, UK
2. Robert Bridge, Senior Director, Head of International Marketing at Yahoo!, UK
3. Marc-André Heller, General Manager at L’Oreal Luxe, Switzerland
4. Pedro Simko, Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi, Switzerland
5. Cédric Moret, Partner and Geneva office Manager at McKinsey & Company, Geneva

For more details about the conference and registration, please visit: http://www.themarketingandcommunicationloft.com/cmo/speakers/