Loft Screen

20/12/2013

10/12/2013

So many thanks to all the speakers for their very interesting presentations and to all participants at yesterday Conference "2013 insights from great luxury brands" - 2nd edition, on 9 December 2013 at Four Seasons Hotel in Geneva!

Agenda:

Moderator - Marina Haydn, Marketing Director at The Economist, EMEA.

17:30- Registration.

17:40 - Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.

17:45 - “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.

18:15 - “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.

18:45 - “Excelling in the visual web - Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager atSwarovski, Zurich.

19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.

19:20 – Cocktail & Networking.

20:30 - Closing.

For more details about the speakers, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Conference organized by The Marketing & Communication Loft

To keep up-to-date with our next conferences, please be welcome to subscribe to our newsletter: http://www.themarketingandcommunicationloft.com/newsletter/?domain_id=swissclub

09/12/2013

Today in Geneva - Conference "2013 insights from great luxury brands" - 2nd edition, on 9 December 2013 at Four Seasons Hotel in Geneva.

Looking forward welcoming all the participants!

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/program/

Agenda:

Moderator - Marina Haydn, Marketing Director at The Economist, EMEA.

17:30- Registration.

17:40 - Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.

17:45 - “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.

18:15 - “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.

18:45 - “Excelling in the visual web - Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager atSwarovski, Zurich.
19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.

19:20 – Cocktail & Networking.

20:30 - Closing.

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Conference organized by The Marketing & Communication Loft

18/11/2013

on 9th September 2013 at Grand Hotel Kempinski.

14/11/2013

To keep up-to-date with our next conferences, please be welcome to subscribe to our newsletter: http://www.themarketingandcommunicationloft.com/newsletter/?domain_id=swissclub

05/11/2013

We are delighted to announce our upcoming luxury conference in Geneva "2013 insights from great luxury brands" - 2nd edition, on 9 December 2013 at Four Seasons Hotel in Geneva.

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Please be welcome to discover our media sponsors: http://www.themarketingandcommunicationloft.com/sponsors/

Agenda:

Moderator - Marina Haydn, Marketing Director at The Economist, EMEA.

17:30- Registration.

17:40 - Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.

17:45 - “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.

18:15 - “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.

18:45 - “Excelling in the visual web - Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager atSwarovski, Zurich.
19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.

19:20 – Cocktail & Networking.

20:30 - Closing.

For more details and registration, please visit:
http://www.themarketingandcommunicationloft.com/swissclub/speakers/

Conference organized by The Marketing & Communication Loft

31/10/2013

We are delighted to announce our upcoming conference in Zurich « CMO insights and learnings – 2013 » on 18th November 2013 at Zurich Mariott Hotel!
Keynote presentations from Aston Martin, L’Oreal Luxe, McKinsey, Google!

For more details and registration please visit:
http://www.themarketingandcommunicationloft.com/cmo/speakers

Agenda:

17:45 - Registration & Welcome.

18:00 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

18:30 - "What we can learn from Luxury", presented by Markus Kramer, former Global Marketing Director (June/2010 -October/2013) at Aston Martin Lagonda Ltd.

19:00 - Dinner & Networking.

19:40 - "How to win in Emerging Markets", presented by Raphael Buck, Principal at McKinsey & Company Zurich and Laura Meyer Associate Principal at McKinsey & Company Zurich.

20:10 - "Engaging your customers with Mobile and Video", presented by Eric Schwaninger, Industry Manager Luxury Goods at Google.

20:40 - Closing.

Please find more about the speakers at: http://www.themarketingandcommunicationloft.com/cmo/speakers/

Conference organized by The Marketing and Communication Loft

22/10/2013

on 9th September 2013 at Grand Hotel Kempinski in Geneva

on 9th September 2013 at Grand Hotel Kempinski.

10/09/2013

Million thanks to all the speakers (Aston Martin, L'Oreal Luxe, Yahoo!, McKinsey, Saatchi&Saatchi) for their fantastic presentations that everyone loved and to all participants at yesterday Conference “CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva!

Program:

16:45 - Registration & Welcome.

17:00 - "What we can learn from Luxury", presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 - "Loyalty Beyond Reason in the Age of Now", presented by Pedro Simko Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 - "How to win in Emerging Markets", presented by Cédric Moret Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer Associate Principal at McKinsey & Company Zurich.

18:45 - Coffee Gourmand & Networking.

19:00 -„The Mobile Juggernaut. A markerter’s perspective“, presented by Robert Bridge, Head of International Marketing at Yahoo!

19:35 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 - Dinner Cocktail & Networking.

21:30 - Closing.

Please find more details about the speakers: http://www.themarketingandcommunicationloft.com/cmo/speakers/

Conference organized by The Marketing and Communication Loft.

09/09/2013

Today in Geneva - Conference “CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva.

With presentations from Aston Martin, L`Oreal Luxe, Yahoo!, McKinsey, Saatchi&Saatchi.

Program:

16:45 - Registration & Welcome.

17:00 - "What we can learn from Luxury", presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 - "Loyalty Beyond Reason in the Age of Now", presented by Pedro Simko Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 - "How to win in Emerging Markets", presented by Cédric Moret Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer Associate Principal at McKinsey & Company Zurich.

18:45 - Coffee Gourmand & Networking.

19:00 -„The Mobile Juggernaut. A markerter’s perspective“, presented by Robert Bridge, Head of International Marketing at Yahoo!

19:35 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 - Dinner Cocktail & Networking.

21:30 - Closing.

Please find more details about the speakers: http://www.themarketingandcommunicationloft.com/cmo/speakers/

To register for the conference please visit:
http://www.themarketingandcommunicationloft.com/cmo/tickets/

Conference organized by The Marketing and Communication Loft.

21/08/2013

We are delighted to welcome you at our upcoming conference

“CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva.

With presentations from Aston Martin, L`Oreal Luxe, Yahoo!, McKinsey, Saatchi&Saatchi.

Program:

16:45 - Registration & Welcome.

17:00 - "What we can learn from Luxury", presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 - "Loyalty Beyond Reason in the Age of Now", presented by Pedro Simko Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 - "How to win in Emerging Markets", presented by Cédric Moret Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer Associate Principal at McKinsey & Company Zurich.

18:45 - Coffee Gourmand & Networking.

19:00 - (title to be announced), presented by Robert Bridge, Head of International Marketing at Yahoo!

19:35 - "Kiehls - from New York City to Switzerland. The key milestones to build a success", presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 - Dinner Cocktail & Networking.

21:30 - Closing.

Please find more details about the speakers: http://www.themarketingandcommunicationloft.com/cmo/speakers/

To register for the conference please visit:
http://www.themarketingandcommunicationloft.com/cmo/tickets/

Conference organized by The Marketing and Communication Loft.

21/08/2013

We are honored to welcome our great speakers at conference “CMO insights and learnings-2013” on 9th September 2013 at Grand Hotel Kempinski Geneva:

1. Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd, UK
2. Robert Bridge, Senior Director, Head of International Marketing at Yahoo!, UK
3. Marc-André Heller, General Manager at L’Oreal Luxe, Switzerland
4. Pedro Simko, Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi, Switzerland
5. Cédric Moret, Partner and Geneva office Manager at McKinsey & Company, Geneva

For more details about the conference and registration, please visit: http://www.themarketingandcommunicationloft.com/cmo/speakers/