SME Trade Academy

🌍 New are about to start at the SME Trade Academy!
Don’t forget to enroll before 04/05/2026 if you want to be able to:

1️⃣ Understand the criteria needed for selecting and using reliable trade information resources and design a trade information service portfolio.
👉 https://buff.ly/tfcCiAn

2️⃣ Implement actions and use a checklist to reduce their business’ energy use, identify some of the major regulations governing e-waste as well as specific strategies to use e-waste reduction to their advantage. You will also learn how to select appropriate Information and Communications Technology (ICT) standards and to implement in their business.
👉 https://buff.ly/Im8YvQ7

3️⃣ Create your own impact value chain (also known as the Theory of Change) and define your start-up's socia impact key performance indicators (KPIs).
👉 https://buff.ly/tlxOvoe

4️⃣ Explain the dynamics of the Chinese market, including business and cultural aspects but also describe market access requirements, key standards / regulations and where specific information on importing products / services can be found. You will also be able to perform a pre-departure readiness check to maximize the benefits of their participation in an international trade show / exhibition in China.
👉 https://buff.ly/jiz1krr

5️⃣ Better understand what circular economy challenges and opportunities are specific to the energy sector, illustrate future scenarios with real cases from organizations which have led the way in this domain and assess existing or possible situations through the powerful Circular Business Model Canvas.
👉 https://buff.ly/4e82oJz

6️⃣ Articulate the elements involved in creating a strong design vision, apply colour and surface texture design principles and identify the key steps in product and collection planning.
👉 https://buff.ly/k2gYeG7

🌍 (Future) entrepreneurs & small business owners, be part of our thriving community! SME Trade Academy’s new start soon — enroll by 27/04/2026 to know how to:

1️⃣ Provide logical and concise arguments in favour of saving resources and implementing circular production practices, evaluate your company’s resource footprint and identify adequate measures to reduce cost and develop new circular business opportunities. You will also know how to calculate the business case of different measures and decide how they should be integrated into your company’s circularity strategy and associated communication plan but also identify adequate sources of green finance to fund the implementation of selected measures.
👉 https://buff.ly/N2RmbKH

2️⃣ Argue for the importance of e-commerce for businesses, determine the key ingredients necessary to ensure the competitiveness of SMEs but also identify policy areas likely to lead to a conducive environment for e-commerce, both nationally and internationally.
👉 https://buff.ly/5QkphOS

🌍 Here is the second part of our new English which will start next week! Enroll also before 20/04/2026 if you want to be able to:

5️⃣ Identify and analyse labour market needs, involve employers and other stakeholders in developing your training program and deliver your course in collaboration with them.
👉️ https://buff.ly/V2zfwbq

6️⃣ Position your botanical product in terms of its regulatory category, establish whether it is traditional or novel, and whether it is a product (semi-finished or finished) or an ingredient (raw material, essential oil or extract, derivative or isolate).
You will also see how to determine the economic, environmental and social sustainability issues that impact your supply chain, including in terms of the key information and steps involved for GACP and GMP, but also evaluate the basic regulatory requirements to market food, food supplements, medicines and cosmetics in the European Union; and finally check your readiness to go to market with your product and prepare for different types of buyer-seller meetings and trade shows.
👉️ https://buff.ly/lWaZHp5

7️⃣ Create visually compelling images that enhance storytelling, branding, and communication but also apply typography principles effectively to improve readability, hierarchy, and brand recognition. You will also learn how to use shape and colour strategically to influence perception, evoke emotions, reinforce brand Identity and finally apply composition techniques to structure designs with clarity, balance, and visual appeal.
👉️ https://buff.ly/G6vmNqy

8️⃣ Define and communicate your niche effectively to attract the right clients / build trust, apply strategies for effective communication / client retention to maintain long-term and successful relationships. You will also learn to position yourself on the most suitable freelancer platforms to maximize your opportunities for securing work.
👉️ https://buff.ly/hz2RkdP

🌍 Next Monday, no fewer than 11 new free SME Trade Academy will begin, with 8 of them available in English!

Here is the 1st part, enroll before 20/04/2026 if you want to discover how to:

1️⃣ Analyse trade policy issues and the ways in which they affect the competitiveness of enterprises across the value chain and apply strategies to enable TSIs to influence trade policy making and reform process.
👉 https://buff.ly/lH8Bpkh

2️⃣ Understand the coffee trade, quality and market but also navigate contracts and shipping. With the goal to approach buyers effectively in the challenging international coffee business.
👉 https://buff.ly/lH8Bpkh

3️⃣ Establish a consensus around the need to meet international leather production standards, understand the relevant standards and link their requirements to the leather production process. You will also determine actions to implement quality control measures to comply with standards and technical requirements such as REACH and ZDHL.
👉 https://buff.ly/uvEbshO

4️⃣ Provide logical and concise arguments in favour of taking action to address climate change, evaluate its different impacts on your company and identify adequate climate adaptation measures to respond to these impacts. You will also be able to calculate the business case of different measures and decide how they should be integrated into your company’s climate resilience strategy and associated communication plan, as well as identify adequate sources of green finance to fund the implementation of climate adaptation measures.
👉 https://buff.ly/3yf1kH8

🌍 Want to boost your career or business? Discover NEW at SME Trade Academy! Enroll before 13/04/2026 and get the skills to:

1️⃣ Argue for the importance of the involvement of women in the economy and identify the barriers that impact the successful participation of women-owned businesses in public procurement procedures, strategies to assist women owned businesses in submitting successful tender bids and also targeted measures that facilitate greater involvement by women in government procurement.
👉 https://buff.ly/Pj89Sun

2️⃣ Identify the roles of standards and sustainability in business, particularly with regards to international trade, grasp the various characteristics of voluntary sustainability standards (VSS) relevant to enterprises (such as geographic, product and sustainability scopes) and assess the different costs and benefits involved in becoming certified to a VSS.
👉 https://buff.ly/Cl3E9y3

3️⃣ Explain the implications of international trade in terms of transport / logistics and describe the logistics chain as well as key considerations of air freight.
👉 https://buff.ly/YNzenZD

4️⃣ Argue the benefits of the Trade Facilitation Agreement (TFA) for member states, assess the obligations and rights of the member states with regard to the TFA and evaluate the role which the private sector should play in promoting trade facilitation.
👉 https://buff.ly/5d9UHh2

5️⃣ Assess the value and viability of participating in the creative industries and identify the challenges of participating in them. But also you will know how to develop, protect and market creative products and projects using new technologies IP protection regulations and online selling platforms as well as finance creative products and projects through a variety of financing and incentive schemes.
👉 https://buff.ly/gddL684

🌍 These 2 new courses in English will start next monday (and 5 others will start in Spanish as well!). Enroll before 06/04/2026 if you want to discover how to:

1️⃣ Explain how to implement various solutions in the field, develop strategies for saving energy, use energy monitoring tools, and explore new energy technologies. You’ll discover also how to reduce individual housing carbon footprint through analysis of energy sources and implementing adapted solutions, understand an energy context and local needs, connect with international networks and like-minded individuals interested to play a role in the energy transition and build relationships with local suppliers of renewable energy.
👉 https://buff.ly/Jowg7I2

2️⃣ Assess their business' vulnerabilities to physical climate change risks and take steps to mitigate these as well as identify the different domestic policy instruments, market mechanisms and conditions that can generate transition risks for carbon-intensive production systems. You will also identify different types of opportunities created by the transition to a low carbon economy and ways to achieve greater resource efficiency in the agriculture sector.
👉 https://buff.ly/cuun1Pu

And if you understand Spanish (or other languages), feel free to check all the coming new courses: https://buff.ly/wpW20VD

🌍 Next Monday, no fewer than 11 new free SME Trade Academy courses will begin, with 5 of them available in English! Enroll before 30/03/2026 if you want to discover how to:

1️⃣ Assess the roles of the different actors within the international cocoa supply chain, understand the key contractual terms for the cocoa industry, as well as how to use them, and evaluate some of the main "do's and dont's" in producing a quality cocoa crop.
👉 https://buff.ly/yEYYlWh

2️⃣ Explain the importance, for hotels and restaurants as well, of food safety and hygiene for a business, assess the impact of premises, products and people on food safety but also implement measures to prevent contamination by COVID19.
👉 https://buff.ly/nNV4Ac2

3️⃣ Evaluate whether organic farming presents an interesting opportunity for their farm/company, assess how to incorporate the basic aspects of soil quality management and pest/disease control into a holistic method to sustainably produce organic crops. But you’ll see also how to conceptualize the various phases in the organic certification process and identify the most promising marketing channels to sell their organic produce.
👉 https://buff.ly/7uM9Tsn

4️⃣ Explain the importance of food safety and hygiene for a fresh produce vendor, assess the impact of the surroundings, shop and self on food safety but also implement measures to prevent contamination by COVID-19.
👉 https://buff.ly/Zgwj8Pm

5️⃣ Recognize what biodiversity is and the ways in which businesses both depend on and impact it, undertake a general assessment of those ecosystem services most relevant to your business. Get ready to also evaluate the risks and opportunities to your business arising from changes in biodiversity and ecosystem services and translate your assessments and evaluations into a general biodiversity strategy for your business.
👉 https://buff.ly/WYZAPDb

🌍 Dear (future) entrepreneurs & small business owners, be part of our thriving community!
These SME Trade Academy’s new in English will start soon — enroll by 23/03/2026 to know how to:

1️⃣ Successfully use early-on documents to navigate the preliminary contracting process, enter into legally sound contractual relationships with parties in other countries as well as use the UNIDROIT Principles and/or CISG and the International Chamber of Commerce to ensure fairness and standardization in their contracts. You will also learn to identify situations in which important legal concepts such as force majeure will apply and use a variety of legal concepts to ensure that their rights are protected during cross-border trade.
👉 https://buff.ly/7ZkAvq5

2️⃣ Develop a value proposition for a product or service, prepare for an international sales meeting and a negotiating plan to use.
👉 https://buff.ly/nwO93PS

3️⃣ Explain the importance of understanding culture as well as the consequences of cultural misunderstandings and identify some of the major aspects of Chinese culture, with a particular focus on business culture and etiquette. You will also learn to determine some effective strategies to engage with Chinese business partners in a variety of common scenarios.
👉 https://buff.ly/WvLHrj4

4️⃣ Assess the opportunities of the global e-commerce market, choose an appropriate e-commerce sales channel for their business and prepare strategies to give their business greater online flexibility and responsiveness.
👉 https://buff.ly/l13ALaU

5️⃣ Understand what is meant by B2B e-commerce, grasp the different options available to you to open a B2B e-commerce channel and determine a range of digital marketing methods and audiences for your B2B e-commerce project.
👉 https://buff.ly/qJbDULm

6️⃣ Grasp the importance of having quality e-commerce content for an online initiative, describe the various aspects and create product / company-oriented e-commerce content, in accordance with specific quality guidelines.
👉 https://buff.ly/l0rl02V

🌍 Here is part 2 / 3…

6️⃣ Evaluate the advantages of selling online, select the right VMP for their chosen markets and products and prepare the required content and information to operate a VMP-based online store.
👉 https://buff.ly/5qAEHZZ

7️⃣ Identify the different financial instruments available to you and your business, explain the basic features of capital providers and how to manage the negotiation and post financing phase.
👉 https://buff.ly/FZe7dvg

8️⃣ Evaluate the fundamentals of marketing digital goods, assess some techniques to internationalize an internet-enabled company and use a variety of tools to market your company and products online.
👉 https://buff.ly/jowAicX

9️⃣ Articulate a mission's purpose, objectives, and outputs; use a set project management methodology and appropriate tools to prepare for a mission but also assess the best way of monitoring a mission's progress throughout its lifecycle.
👉 https://buff.ly/B4bLzpR

🌍 Part 1 / 3: New are about to start at the SME Trade Academy!
Don’t forget to enroll before 16/03/2026 if you want to be able to:

1️⃣ Apply the main steps for the preparation of an efficient business generation initiative and analyse options available with both face-to-face and virtual activities for export-ready companies.
👉 https://buff.ly/DNsF9hw

2️⃣ Identify the role of an entrepreneur, conceptualize entrepreneurship as a process and understand the risks / rewards of taking this route but also formulate a Business Opportunity Assessment (to decide whether or not to act on an identified business idea) and produce a Business Model Canvas to document a company's value proposition, infrastructure, customers and finances.
👉 https://buff.ly/nL91LYn

3️⃣ Analyse the financial needs of service exporters and the barriers which they face in accessing financing, assess the relative merits of a variety of traditional / innovative financing options for service exporters as well as the effects of digital payment solutions, such as mobile money, on service providers.
👉 https://buff.ly/Y40RscC

4️⃣ Explain the importance and uses of the different types of business plans, use the Strategy Diamond Framework to determine the various strategic inputs that go into creating a business plan, develop a Business Model Canvas as a first step to creating a business plan and write an outline to present a business plan.
👉 https://buff.ly/LMcEopm

5️⃣ Evaluate the importance of business continuity for SMEs as well as assess / implement how to establish a management system and analyse how to effectively respond to incidents when they occur.
👉 https://buff.ly/NWmPsOR

🌍 … and finally, the last part 3 / 3 regarding the new 13 courses in English which will start next week! (Again, remember it’s necessary to enroll before monday 😉)

🔟 Identify successful agritourism ’s components / characteristics (and review best practices in) & find out what distinguishes a heritage guide from a normal guide (and determine the needed skills as a heritage guide to design an inspiring / diverse tour
cultural heritage). You will also understand what is required in order to engage more local farmers into your local tourism supply linkage and how to set up partnerships + business linkages between farmers and hotels.
👉 https://buff.ly/JKnkx8V

1️⃣1️⃣ Determine the overarching rationale and overall scope of the international system for the protection of foreign investment, evaluate the issues involved in investment liberalization and protecting the rights of host states in the context of International Investment Agreements (IIAs) and assess the key features of investor–state arbitration, the concerns raised, and the reforms that have taken place recently to address such concerns.
👉 https://buff.ly/BpBQdwu

1️⃣2️⃣ Assess the importance of rules of origin to international trade, apply the different rules of origin to determine the origin status of a given product and reflect on the complexity and challenges of rules of origin (RoO) negotiations.
👉 https://buff.ly/zO41hDf

1️⃣3️⃣ Have a better understanding of trade policy regimes and international best practices as they pertain to FTAs but also identify emerging issues in FTAs that might be beneficial and relevant to Malaysia’s economy and major industries. You will learn also to evaluate how new trends impact and can be used to strengthen Malaysia’s trade policy formulation.
👉 https://buff.ly/4KR2eod