SME Trade Academy, Rue de Montbrillant 54-56, Geneva (2026)

28/07/2026

🌍 You are (or want to be) an entrepreneur? Those free courses are here to help! Here is part 1, enroll before 03/08/2026:

1️⃣ Identify the different forms of pre and post-shipment financing appropriate for a particular transaction, apply pre- and post-shipment trade financing options, negotiate payment terms with international buyers but also set up and receive payment by documentary credit and by documentary collection. Furthermore, you will be able to manage foreign exchange risks, use export credit insurance to minimize the risks associated with offering open account terms and use demand guarantees to minimize the risks associated with offering open account terms or to arrange for advance payments.
👉 https://buff.ly/MUfGRr0

2️⃣ Articulate the elements involved in creating a strong design vision, apply colour and surface texture design principles, and identify the key steps in product and collection planning for international markets.
👉 https://buff.ly/cXZmpdZ

3️⃣ Identify and analyse labour market needs, involve employers and other stakeholders in developing your training programme, and deliver your course in collaboration with employers and other stakeholders.
👉 https://buff.ly/zOR0hDq

4️⃣ Develop, promote and sell inspiring community-based tours with a focus on business-to-business tourism partnerships, and build the knowledge and skills needed to facilitate successful, inclusive Community-Based Tourism.
👉 https://buff.ly/q8WOdRm

5️⃣ Identify the skills required to become an online freelancer and create a plan to get started, assess the different online work platforms and payment methods available and their advantages and disadvantages, and use effective strategies to land your first online jobs and keep your clients satisfied.
👉 https://buff.ly/4ffxmeW

28/07/2026

And here is part 2 of this week's at the SME Trade Academy! Enroll also before 03/08/2026:

6️⃣ Define and communicate your niche effectively to attract the right clients and build trust, position yourself on the most suitable freelancer platforms to maximize your opportunities, and apply strategies for effective communication and client retention.
👉 https://buff.ly/fWE1J2t

7️⃣ Create visually compelling images that enhance storytelling and branding, apply typography principles to improve readability and brand recognition, and use shape, colour and composition techniques to structure designs with clarity and visual appeal.
👉 https://buff.ly/WtaiPuG

8️⃣ Understand the fundamental concepts of AI and how they apply to freelancing, use AI as a digital coworker to support your workflow, and leverage AI-powered tools to increase productivity and manage your daily freelance tasks.
👉 https://buff.ly/YwtWskr

9️⃣ Understand the strategic role of Integrated Risk Management (IRM) and Pre-Arrival Processing (PAP) in Bhutan's agri-food border management, and describe how these tools support early risk identification and more predictable clearance.
👉 https://buff.ly/FQKTiwK

21/07/2026

🌍 Time’s running out! New at SME Trade Academy will start soon. Enroll before 27/07/2026 and you will be able to:

1️⃣ Understand the criteria needed for selecting and using reliable trade information resources, and design a trade information service portfolio for your organization.
👉 https://buff.ly/i07B3k8

2️⃣ Build consensus around the need to meet international leather production standards, understand how these standards link to the leather production process, and determine the quality control measures required to comply with requirements such as REACH and ZDHL.
👉 https://buff.ly/9654SBZ

15/07/2026

🌍 (Future) Entrepreneurs! New are about to start at the SME Trade Academy! Enroll before 20/07/2026 and you will be able to:

1️⃣ Analyse trade policy issues and the ways in which they affect the competitiveness of enterprises across the value chain, and apply strategies to enable TSIs to influence trade policy making and reform processes.
👉 https://buff.ly/kVwbjfv

2️⃣ Explain the implications of international trade in terms of transport and logistics, and describe the logistics chain and key considerations of sea freight and air freight.
👉 https://buff.ly/3hQE4eU

3️⃣ Evaluate your company's resource footprint, identify measures to reduce costs and develop new circular business opportunities, integrate them into your circularity strategy and identify adequate sources of green finance to fund them.
👉 https://buff.ly/kHnWRQd

4️⃣ Implement actions and use a checklist to reduce your business' energy use, identify the major regulations governing e-waste and select appropriate ICT sustainability standards and certifications for your business.
👉 https://buff.ly/CsftoQF

5️⃣ Understand the circular economy challenges and opportunities specific to the energy sector, illustrate future scenarios with real cases from leading organizations and assess situations through the Circular Business Model Canvas.
👉 https://buff.ly/uNyVyBh

07/07/2026

🌍 Enroll before 13/07/2026 to take the new below!
You will then be able to:

1️⃣ Assess the opportunities of the global e-commerce market, choose an appropriate e-commerce sales channel for their business and prepare strategies to give their business greater online flexibility and responsiveness.
👉 https://buff.ly/OYY6MCJ

2️⃣ Understand what is meant by B2B e-commerce, grasp the different options available to you to open a B2B e-commerce channel and determine a range of digital marketing methods and audiences for your B2B e-commerce project.
👉 https://buff.ly/YKaAVEl

3️⃣ Identify the roles of standards and sustainability in business, particularly with regards to international trade, grasp the various characteristics of voluntary sustainability standards (VSS) relevant to enterprises and assess the different costs and benefits involved in becoming certified to a VSS.
👉 https://buff.ly/DHXQfrk

4️⃣ Argue for the importance of the involvement of women in the economy and identify the barriers that impact the successful participation of women-owned businesses in public procurement procedures, strategies to assist women-owned businesses in submitting successful tender bids and also targeted measures that facilitate greater involvement by women in government procurement.
👉 https://buff.ly/lXe4jiP

5️⃣ Grasp the importance of client management for Trade and Investment Support Institutions (TISIs) and understand the role of TISI Client Managers in the client management process. But you will also learn how to link the 5 stages of the client management process with specific actions to be performed and assess the appropriate review and remedial activities to implement.
👉 https://buff.ly/gnvRcm7

01/07/2026

🌍 2 new free courses in English are about to start at the SME Trade Academy! Don’t forget to enroll before 06/07/2026 if you want to be able to:

1️⃣ Recognize what biodiversity is and the ways in which businesses both depend on and impact it, undertake a general assessment of those ecosystem services most relevant to your business. Get ready to also evaluate the risks and opportunities to your business arising from changes in biodiversity and ecosystem services and translate your assessments and evaluations into a general biodiversity strategy for your business.
👉 https://buff.ly/rhju7hr

2️⃣ Explain the dynamics of the Chinese market, including business and cultural aspects but also describe market access requirements, key standards / regulations and where specific information on importing products / services can be found. You will also be able to perform a pre-departure readiness check to maximize the benefits of their participation in an international trade show / exhibition in China.
👉 https://buff.ly/KLkYz2Z

23/06/2026

🌍 [Part 2] Here are the 4 other courses in English which will start next monday too. You still need to enroll by 29/06/2026 to:

5️⃣ Evaluate the fundamentals of marketing digital goods, assess some techniques to internationalize an internet-enabled company and use a variety of tools to market your company and products online.
👉️ https://buff.ly/Ns1tbE1

6️⃣ Assess their business' vulnerabilities to physical climate change risks and take steps to mitigate these as well as identify the different domestic policy instruments, market mechanisms and conditions that can generate transition risks for carbon-intensive production systems. You will also identify different types of opportunities created by the transition to a low carbon economy and ways to achieve greater resource efficiency in the agriculture sector.
👉️ https://buff.ly/OjY0JXj

7️⃣ Identify the importance of e-commerce for the global economy and the current situation of e-commerce rules and standards as crafted through the WTO and UNCITRAL but also evaluate the provisions of different preferential trade agreements, including so-called “next generation” agreements, which Malaysia has concluded or is in negotiations to conclude with regard to e-commerce. You will also see how to assess legal and policy measures used to facilitate e-commerce transactions, with a particular focus on MSMEs in Malaysia and the ASEAN region.
👉️ https://buff.ly/NS2LFfk

8️⃣ Determine the overarching rationale and overall scope of the international system for the protection of foreign investment, evaluate the issues involved in investment liberalization and protecting the rights of host states in the context of International Investment Agreements (IIAs) and assess the key features of investor–state arbitration, the concerns raised, and the reforms that have taken place recently to address such concerns.
👉️ https://buff.ly/MW6iSQJ

23/06/2026

🌍 [Part 1] Time’s running out! New at SME Trade Academy will start soon... Enroll by 29/06/2026 to learn how to:

1️⃣ Understand the differences between IT products, IT services, and IT-enabled services, as well as the different trends in these sectors, but also the factors involved in the creation of a successful IT-related export industry. You will also learn about the different aspects of the IT products and services, as well as the challenges, the topics to consider and the actions to take in order to prepare for exporting them.
👉 https://buff.ly/zO6IwWS

2️⃣ Provide logical and concise arguments in favour of taking action to address climate change, evaluate its different impacts on your company and identify adequate climate adaptation measures to respond to these impacts. You will also be able to calculate the business case of different measures and decide how they should be integrated into your company’s climate resilience strategy and associated communication plan, as well as identify adequate sources of green finance to fund the implementation of climate adaptation measures.
👉 https://buff.ly/ltHm0uS

3️⃣ Assess the value and viability of participating in the creative industries and identify the challenges of participating in them. But also you will know how to develop, protect and market creative products and projects using new technologies IP protection regulations and online selling platforms as well as finance creative products and projects through a variety of financing and incentive schemes.
👉 https://buff.ly/6YvaQbY

4️⃣ Explain the importance of understanding culture as well as the consequences of cultural misunderstandings and identify some of the major aspects of Chinese culture, with a particular focus on business culture and etiquette. You will also learn to determine some effective strategies to engage with Chinese business partners in a variety of common scenarios.
👉 https://buff.ly/QXttQtx

17/06/2026

🌍 Next Monday, 13 new free SME Trade Academy courses will begin, with 8 of them available in English! Enroll before 22/06/2026 to discover how to:

1️⃣ Prepare a stakeholder analysis, analyse problem and objective trees, distinguish between impact, outcomes and outputs but also identify risks and assumptions. You will also identify indicators and sources of verification but also see how to prepare a logframe.
👉 https://buff.ly/AW1JkF0

2️⃣ Explain the importance of food safety and hygiene for a business, assess the impact of premises, products and people on food safety but also implement measures to prevent contamination by COVID19.
👉 https://buff.ly/072nxV0

3️⃣ Successfully use early-on documents to navigate the preliminary contracting process, enter into legally sound contractual relationships with parties in other countries as well as use the UNIDROIT Principles and/or CISG and the International Chamber of Commerce to ensure fairness and standardization in their contracts. You will also learn to identify situations in which important legal concepts such as force majeure will apply and use a variety of legal concepts to ensure that their rights are protected during cross-border trade.
👉 https://buff.ly/PdmHS1V

4️⃣ Position your botanical product in terms of its regulatory category, establish whether it is traditional or novel, and whether it is a product (semi-finished or finished) or an ingredient (raw material, essential oil or extract, derivative or isolate).
You will also see how to determine the economic, environmental and social sustainability issues that impact your supply chain, including in terms of the key information and steps involved for GACP and GMP, but also evaluate the basic regulatory requirements to market food, food supplements, medicines and cosmetics in the European Union; and finally check your readiness to go to market with your product and prepare for different types of buyer-seller meetings and trade shows.
👉 https://buff.ly/AjqHhey

17/06/2026

🌍 The other 4 new courses in English starting next monday are here. Don't forget to enroll before 22/06/2026 if you want to learn how to:

5️⃣ Evaluate the advantages of selling online, select the right VMP for their chosen markets and products and prepare the required content and information to operate a VMP-based online store.
👉️ https://buff.ly/9SlnKsd

6️⃣ Grasp the importance of having quality e-commerce content for an online initiative, describe the various aspects and create product / company-oriented e-commerce content, in accordance with specific quality guidelines.
👉️ https://buff.ly/TZiW4Aa

7️⃣ Explain the importance of food safety and hygiene for a fresh produce vendor, assess the impact of the surroundings, shop and self on food safety but also implement measures to prevent contamination by COVID-19.
👉️ https://buff.ly/pWLoGaM

8️⃣ Analyse the financial needs of service exporters and the barriers which they face in accessing financing, assess the relative merits of a variety of traditional / innovative financing options for service exporters as well as the effects of digital payment solutions.
👉️ https://buff.ly/R0mygWm

SME Trade Academy

28/07/2026

28/07/2026

21/07/2026

15/07/2026

07/07/2026

01/07/2026

23/06/2026

23/06/2026

17/06/2026

17/06/2026

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