Professor Gabs

10/10/2024

Le chiffre de la semaine

82 %

des consommatrices et des consommateurs apprécieraient que l'IA leur permette de rechercher des éléments "difficile à décrire".

Source : https://www.thinkwithgoogle.com/intl/fr-fr/insights/parcours-consommateur/confiance-parcours-achat-etude-2024-chiffres/

Google et Ipsos ont mené une enquête internationale pour comprendre comment les consommatrices et consommateurs prennent leurs décisions. Décryptage.

26/08/2023

24/12/2022

30/30

On November 25th, I started a 30-day challenge with my students at HEG.

🎯The goal was to apply the theory in practice on our respective social media networks, so they could get to better understand .

I enjoyed sharing some of my passions, my travels and my knowledge.

☺️I hope my students had some good learning, and you enjoyed it too.

I look forward to learning more about you: my connections and hope to get to know you better as well. 👂

And if you want to run to improve/consolidate/test the social media marketing skills of your employees or students, just PM me.

Thanks
Happy holidays 🎄

23/12/2022

29/30
Friday, end of the week.
End of the year for most of us.
Enjoy the weekend and the holidays.🥳 🥳 🥳 🥳

22/12/2022

28/30
SHARE SOMETHING THAT YOU ENJOY DOING
I love swimming in open water.
I discovered open water swimming when I started racing in triathlons.
Studies show it can help with depression, weight loss, boosting your immune system, increasing your fitness and muscle strength, and adding to overall happiness.
Who is in to swim with me this week in Lake Geneva 😜

21/12/2022

27/30
Let's debate:
At which age should kids be able to access social media?

Attached a video of my daughter shot during the covid lockdown.
Because she was already shooting videos on with her older sister, in private mode.
I wanted her to learn how to use social media. Leveraging on her passion for dancing and acting, we published together this video.
During this exercise, I explained her how to create, to publish and to engage. I also took the time to explain and demonstrate are the danger using social media platforms.
I used the same approach when I taught her to cross the streets to go to school.

Was it smart? What do you think?

20/12/2022

26/30
If it is free,
you are the product !!!!

Despite, it is in French, this video 📽️
is my favorite video to show to my students.
Because video is worth of thousand images,
and this one even more,

It is a great media to share impactful message 💥 💥 💥 ?
that stick in your mind for a while.

Isn't it

Après Génération Y et Consommation collaborative, découvrez le dernier film adesias. de la rubrique "Un oeil sur l'Actu".Notre site: http://adesias.frFaceboo...

19/12/2022

25/30
INVITE PEOPLE TO CHECK YOUR SOCIAL MEDIA

Below, an interview done with Manuela Nathan for Dukascopy TV .

“Digital Minds” Parmi les 12 auteurs, il signe le chapitre 4 "Créer la demande pour vos produits et vos services" et la traduction du Chapitre 9 "Repenser le...

18/12/2022

# 24/30day-contest

13 weeks ago, I started lecturing to my students Haute école de gestion de Genève. One homework is to create an e-commerce website in order to put in practice the theory learned.

So here the visual of the homepage of 5 projects, which are still WIP, work in progress.

The next step, is to promote this website business through .
That's might be the reasons, you are getting so many posts from them on your feed these last days. Don't worry, by Friday, it will be over. Meanwhile, please share feedback in comment or directly to the students, so we can improve.

Thanks
Happy Sunday

17/12/2022

23/30

Did you know that how much you should spend 💲 💲 💲

for the of your website?

and for the content creation? 📦 📦 📦

Check next figure for the answers.

Happy Saturday

16/12/2022

22/30
🎄🎄 🎄 Today, a lot of my friends are starting their Christmas holidays.🎄 🎄 🎄

I am not 😥

However, I will make sure to share a glass of wine with them.

And you what is your favorite to start the holidays?

15/12/2022

21/30
After 3 weeks in this 30-day contest, I would like to share a happy customer testimonial.

Actually, -evain, CMO at Groupe Chevalley was my third customer.
We started optimizing Google campaigns in 2017.
In 2019, we won together the best automotive website.

And, now I am looking forward to facing the challenges of in 2023.

Thanks Olivier for your trust