Brokers Of Good

We’re so excited to share that our Founder, Lori Munoz, will be speaking at AFP ICON this year—on something at the core of everything we believe at Brokers of Good:

✨ Partnerships That Stick: A Smarter Approach to Corporate Collaboration

Most nonprofit–corporate partnerships don’t fall short because of a lack of effort.
They struggle because they’re built on transactions—not relationships.

Lori is flipping that narrative.

In this session, she’ll dive into:
• Moving beyond cold outreach and “wish lists”
• Building partnerships rooted in shared values—not just logos + cheques
• Creating collaborations that are sustainable, ethical, and actually last

If you’re ready to stop chasing partnerships that go nowhere—and start building ones that feel aligned and mutually beneficial—this conversation is for you.

🗓 Sunday, April 26
⏰ 10:30 – 11:30 AM
📍 AFP ICON | San Diego

Come say hi, bring your questions, and let’s rethink what partnership can really look like.

Many corporate partnership conversations start with enthusiasm.

A promising idea.
A shared interest.
A sense that this could be “something good.”

But before time and energy are invested, one thing matters most:

ALIGNMENT

Alignment around goals, capacity, expectations, and what success actually looks like for each side.

Without that clarity, partnerships can stall, drift, or quietly lose momentum.

That’s why at BrokersOfGood we’re hosting a workshop:

Corporate Partnerships: Alignment Isn’t a Guessing Game
📅 March 12, 2026
⏰ 1:00 PM PST
💻 Zoom

In this session, we’ll share the short alignment framework we use when evaluating partnerships, including:

• The questions that surface misalignment early
• How to know when to continue, pause, or stop a partnership conversation
• How to avoid investing months in something that was never truly aligned

You’ll leave with a simple set of alignment questions you can use immediately.

Price: $35

If that’s not accessible right now:
• $20 supported rate — use code ALIGN20
• $10 community rate — use code ALIGN10

If cost is still a barrier, DM us for a complimentary spot.
No one is turned away.

🔗 Register: https://lnkd.in/e_92J2Mr

We just wrapped up our first office hours yesterday.

It wasn’t what I imagined.

There’s something different about founders of non-profits. Founding anything is hard. But founding a non-profit? That’s a different kind of insane.

But what struck me wasn’t the challenges they’re facing.

It was the energy. The vision.

And how they were looking at potential partners. They were scanning for different things.

Not as ATMs. Not as a means to hit year-end goals.

But as actual partners to help realize their vision.

That’s the difference.

When you approach a company as a transaction, you get transactional results.

When you approach them as a partner in your mission? The conversation changes. The relationship changes. What’s possible changes.

I think every non-profit needs to adopt this approach.

Not “how do we receive money from them?”
But “how do we build this together?”

That’s where the real partnerships live.

Join us next week, our BrokersOfGood office hours are free for everyone.

Bring your questions. (And your passion!) It’s all welcome.

🔗 https://lnkd.in/eawEeyjc

Cold outreach is, let’s face it, just exhausting.

You find a company that seems like a fit. You craft the perfect email. You wait.

Nothing.

So you try again. Different company. Different angle. Same silence.

Here’s the thing: most corporate partnerships don’t start with a cold email.

They start with a warm introduction.

Someone who knows you. Someone who knows them. A connection that says, “Hey, you two should talk.”

That’s the shift we built with Match-For-Good at BrokersOfGood.

Less spray and pray.
More strategic matchmaking.

We connect non-profits with companies that are already looking to partner. No cold outreach. No guessing. Just aligned introductions.

Because when you’re introduced by someone who already has trust on both sides?

The conversation starts differently.
The relationship builds faster.
The partnership actually happens.

If you’re tired of shouting into the void, there’s another way.

🔗 https://lnkd.in/eRMVurAr

Too many non-profits are stuck on a hamster wheel. They are running hard, burning out, and never getting ahead.

And the way this sector operates?
It keeps them there.

The gatekeeping.
The scarcity mindset.
The “I figured this out the hard way, so should you.”

I don’t want to operate that way anymore.

If the non-profit sector needs to change (and it does), I’m starting with how I show up.

So here’s what we’re doing at BrokersOfGood

Free weekly office hours: bring your corporate partnership questions, challenges, stuck points, quick copy feedback. Just problem-solving. Together.

Workshops every other week: $35 if it’s in your budget. If not, choose the code that works for you.
We don’t want to leave any organization behind.

Match-For-Good program: we match businesses ready to give with non-profits positioned to grow. No upfront fees. No chasing long shots. We structure partnerships so you’re not gambling time or money on cold outreach.

Full transparency — we’ll share the companies we’re pursuing. No secret pipelines. No hoarding what works. If it’s helping us, you’ll know about it. If there’s overlap with your outreach, let’s talk.

This isn’t about giving things away.
It’s about building something different.

Abundance over scarcity.
Collaboration over competition.
Momentum over gatekeeping.

It’s time to get off the wheel.

You’re invited.

Curious? Details at BrokersOfGood.com

Or reach out directly: [email protected]

You’re in a meeting with a potential corporate partner.

They ask: “So, tell me about your organization.”

It should be a simple question.

But for most non-profits, it turns into a 5-minute explanation that loses people halfway through.

You mention the programs.
The populations you serve.
The history.
The impact.
The nuance.

All good- but somewhere in there — the conversation stalls before it even starts.

It’s not that your work isn’t compelling.
It’s that you’re trying to say everything at once.

Corporate partners don’t need the full picture in the first conversation.

They need a clear entry point.

Think of it like the telephone game we played as kids:
If the person you just told can’t repeat it back — even in their own words — that’s not the version of your organization’s story you should be telling.

On February 26th, I’m hosting a workshop to help you build exactly that — a three-sentence story you can use in discovery calls, pitch meetings, and those first emails to a potential corporate partner.

$35 if it’s in your budget. Sliding scale codes available if it’s not.

Details + registration: https://lnkd.in/gzp68gDG

Most non-profits skip this step.

Before pursuing a new corporate partnership, ask yourself:

Right now, we have capacity for:
☐ One-off engagements
☐ Short-term partnerships
☐ Ongoing relationships
☐ Very limited / none

Be honest. Like really honest.

Because saying “yes” to everything isn’t a strategy.

It’s a path to burnout.

Knowing your limits isn’t a weakness. It’s a filter.

When you’re clear on what you can actually hold, what you can honestly hold. You stop chasing every opportunity and start recognizing the ones that fit.

You can say:
“Right now, we’re best positioned for partnerships that are _____.”

That sentence becomes a boundary.

And a decision-making tool.

It’s okay to pause.
It’s okay to say “not right now.”
It’s okay to protect your team’s capacity.

The right partnerships will still be there when you’re ready.

Today’s the day.

Alignment Isn’t a Guessing Game — live at 1pm PST.

If you’ve ever stayed in a partnership conversation too long, wondering if it was going anywhere…

This is the session.

Last chance to join: https://lnkd.in/eUimgEMS

See you soon.

Instead of: “We’d love to partner with you.”

Try: “Here’s a {specific way} we could work together — does this fit what you’re focused on right now?”

Why this works:

“We’d love to partner” puts all the work on them to figure out what that means.

The second version:
- Shows you’ve done your homework
- Gives them something concrete to respond to
- Makes it easy to say yes OR no

Clarity speeds everything up.

Even rejection.

(And that’s a good thing.)

Walk away with more straightforward questions from our upcoming workshop here: https://brokersofgood.com/corporate-partnership-workshops/

When dealing with potential corporate partners:

“Interest without alignment is just a polite dead end.”

A nice meeting isn’t alignment.
A follow-up email isn’t alignment.
“Let’s find a way to work together” isn’t alignment.

Alignment is:
Shared timelines
Shared definitions of success
Shared commitment level

Interest feels good.
Alignment gets things done.

Before you invest more time, ask:
“Are we actually aligned — or just being polite?”

—

This Thursday, I’m hosting a working session on exactly this. We’re discussing how to assess alignment early so you can decide sooner whether to continue, pause, or step away.

Corporate Partnerships: Alignment Isn’t a Guessing Game
📅 Thursday, January 29
⏰ 1pm PST
📍 Live on Zoom | 75–90 minutes
💲 $35 (recording included)

Details + registration: https://lnkd.in/eM85sUvz

This Thursday, we’re hosting a working session on corporate partnerships and getting clear on the difference between interest and alignment.

How to assess alignment early so you can decide sooner whether to continue, pause, or step away.

Corporate Partnerships: Alignment Isn’t a Guessing Game
📅 Thursday, January 29
⏰ 1pm PST
📍 Live on Zoom | 75–90 minutes
💲 $35 (recording included)

Details + registration: https://lnkd.in/eM85sUvz