SFU Pub355

Pub 355 explores online promotion and marketing in the creative economy with a focus on publishers. Instructor: Monique Trottier monique@boxcarmarketing. com

Pub 355 – Online Marketing for Publishers

PUB 355-4 explores online promotion and marketing in the creative economy with a focus on publishers. The course engages students with two critical marketing concepts through the texts The Long Tail and The Cluetrain Manifesto, which they will then apply to a semester-long individual marketing plan. In weekly seminars and lectures, students learn about th  ...