Savvy Musician Academy

Hey there, it's Leah!

Imagine a world where your music reaches thousands, even millions, without stepping foot on a tour bus.

Where your home studio becomes the heart of your success. That's not a fantasy—it's my reality and it can be yours too.

I started Savvy Musician Academy because I believe in the power of online marketing to transform lives. I've seen it happen time and time again.

My free PDF checklist, '5 Steps to Building Your Fanbase & Making a Living With Your Music,' distills everything I've learned into actionable steps that you can start today.

👉 Comment "Launch" to get the free guide.

You're not just downloading a guide; you're unlocking a new future. Let's do this, your fans are waiting!

- Leah McHenry, Founder of Savvy Musician Academy

For the past 28 days I’ve been running a kickstarter campaign to support the release of my new album.

Just passed 100k today (not including the additional 10k on my website)

Not bad for a homeschool mom of 5 who doesn’t tour!

What questions do you have about crowdfunding? Have you tried it before? What worked and didn’t work? What would you do differently next time? What do you feel you’re missing to make it successful?

———

Leah here. Some of you know my journey as an independent artist. I’ve been crowdfunding my music since very early on in my music career. In the past 4 days I’ve raised over $60,000 in my kickstarter campaign for a new album. There are still 3 1/2 weeks to go. Many people will look at this and try to find ways to discredit why it’s successful. But I can tell you that many months of planning and hard work went into this campaign. There’s always a method to the madness.

Stuff like this doesn’t happen by accident.

It happens by design.

What questions do you have about crowdfunding?

What do you hope to do with crowdfunding in the future?

What have you already tried that didn’t work?

What have you learned?

Happy to help.

____

We’ve reached 280K followers! Thank you for your continued support. Couldn’t have done it without each of you. 🙏🤗🎉

Happening today!

ANNOUNCEMENT: This coming week I'm going to do a live Zoom call where you can come on and chat with me.

It's on ----> Wed, May 3rd, 3pm PST | 6pm EST

I'm going to show you the 30,000-foot view of my 6 figure album launch structure!

A BIG part of this includes the crowdfunding stage all the way through to the launch.

There are 6 phases in total.

Most people completely skip the first 2 stages, most don't even know about stage #3, and then fail at the remaining 3 stages.

You'll get the scoop on exactly what I do and what you can implement on your own right now.

This will also be a great time to ask questions and get more info about the (potentially) upcoming 6-Figure Album Launch intensive!

⚜️ Register here: https://us02web.zoom.us/webinar/register/WN_bYPHJrX7RBqpk8N8bHkRGg?

ANNOUNCEMENT: This coming week I'm going to do a live Zoom call where you can come on and chat with me.

It's on ----> Wed, May 3rd, 3pm PST | 6pm EST

I'm going to show you the 30,000-foot view of my 6 figure album launch structure!

A BIG part of this includes the crowdfunding stage all the way through to the launch.

There are 6 phases in total.

Most people completely skip the first 2 stages, most don't even know about stage #3, and then fail at the remaining 3 stages.

You'll get the scoop on exactly what I do and what you can implement on your own right now.

This will also be a great time to ask questions and get more info about the (potentially) upcoming 6-Figure Album Launch intensive!

⚜️ Register here: https://us02web.zoom.us/webinar/register/WN_bYPHJrX7RBqpk8N8bHkRGg?

Guess what! I'm launching a new album this year!

AND I want to let you in behind the curtain of how I DESIGN and create a 6-figure album launch.

Have you ever wanted to see behind the scenes of what is six-figure album launch actually looks like?

Everything from..

⚜️ the research
⚜️ the planning
⚜️ the crowdfunding (start to finish!)
⚜️ the email marketing
⚜️ project management
⚜️ product sourcing
⚜️ the album launch
⚜️ pricing strategy
​⚜️ the advertising

Well, I’m about to do this very thing in preparation for my own upcoming album release.

I've done several 6-figure album launches (and many more in my e-commerce business!) and I have a formula down pat.

I've never shared the entire process in great detail before.

But there's something new I'm adding to the mix:

After building another e-commerce company to multi-millions in just a couple years, I now know launching online on a WHOLE NEW LEVEL and I will be including those strategies with what I'm doing now.

If there’s enough interest, I’m actually going to do this and show you everything --- literally everything.

You would watch me do my research in real-time, my planning in real-time, my strategizing in real-time, my crowdfunding, my landing pages, my email and advertising.

You would also see me work out my pricing, my profit margins, my ad copy, my emails, etc.

And all of my work would become templates that you can use -- plug and play.

Comment with "I want to apply" and I'll send you the link.

🔴 The difference between making $0 month and $10,000 with your music.

Do These 10 things:

1. Create amazing, quality music that the market wants. Quality means it’s in demand, and quality means it sounds great, regardless of the budget.

2. Identify your niche, your “twist” that a smaller group of people are actually excited about. You don’t need millions of fans, you only need a 1000 die-hard fans that are in love with your music.

3. Have a consistent image & brand across all social platforms, your website, and merchandise. What does your brand communicate? What feeling does your imagery create in your fans? If you don’t know, you’re likely missing out on a lot of sales.

4. Be purposeful in what your music stands for and build a culture around your music. People see your music as bigger than just the music. It’s part of their way of life. It’s a lifestyle brand.

5. Have a detailed understanding of how to launch your music online whenever you have a new release. You know how to plan and execute an online campaign, in a matter-of-fact, methodical way. No guessing.

6. Launch your old and new music perpetually to new people every single day. This is called an “evergreen launch”. It is always running, and the sales pay for the campaign.

7. Automate your "lead gen" or new fans. There's a way to attract new fans every single day, 24/7. You know how to build relationships, and automate the process of taking a new fan from Aware > Engaged > Buyer.

8. Be fearless when it comes time to sell. If you want to succeed, you have to get over this. But even better, your system does the selling, and you don’t have to even talk to one single person.

9. Regularly ask for feedback from your fans and survey them. Use the data they give you and you turn it around and make more music, merch products, bundles, and whatever they want based on that feedback.

10. Be willing to take a RISK. Stop being afraid of what people will think. You don’t ask “How can I stand out online?” and you just put your head down and start DOING what you know you should!

What has taken me from $0 to $10,000 to $20,000+ per month?

Doing exactly those 10 things over and over and over.

Getting better at it.

Dialing it in.

Then testing and experimenting even more.

Taking more risks.

Sometimes failing.

Learning from it.

Stepping out in faith.

Putting more faith in my fans.

Being more transparent.

And continuing this journey in the Wild West of the New Music Industry!

This is not a boast, this is reality. I hope one day it changes, but from the sounds of it, it won't be anytime soon. I hope through Savvy Musician Academy we can empower one entrepreneurial musician at a time! It's about calling your own shots and designing the life and career YOU want! You just need the tools and the skills to know HOW. That's what we do... help you build that foundation so you can do whatever you want in addition (tour, etc.).

THIS YEAR will be very important for you.... what are you waiting for?

____

If you haven’t read this article about the reality of touring right now, you need to immediately. This is why it’s so important to have a foundation set up online and then touring can be icing on the cake.

DEVIN TOWNSEND On Post-Pandemic Touring: 'The Ability To Make Money On Tour Is Almost Completely Gone Now' In a new interview with Metallerium, Canadian singer, songwriter and producer Devin Townsend spoke about the realities of post-pandemic touring, including increased travel expenses — gas, tour buses, hotels and flight costs. He said (as transcribed by BLABBERMOUTH.NET): "It's gotten way worse. I d...

{{{ Doors close tonight! }}} 6 Figures in 6 Months program starts tomorrow! 4 weeks of lessons and LIVE coaching on building a product-based brand from scratch.

Includes 4 weeks of video lessons, live coaching, Q&A, workbooks and action items!

This program is right for you if you're thinking of building an e-commerce-based brand, either as a sister brand to your music, or as a stand-alone brand.

You can use the principles taught to build a completely new audience for your product or service (however the focus is mainly on physical products), or cross-promote your product brand to your existing audience.

DOORS CLOSE TONIGHT! Hope to see you there!