The world's premier social media conference for destination marketers. Held annually in Australia, Europe and the U.S. www.sometourism.com
05/18/2016
As you know, our events have evolved. While SoMeT conferences will not continue this year, our flagship event for 2016 is Forum in New York City, October 13-14. Like our Destination Think! page for the latest updates and resources for destination marketers.
Destination Think! Forum | Destination Think! Destination Think! Forum is our flagship event in 2016, designed for the most innovative leaders of destination marketing organizations in the world.
05/12/2016
Destination Think! announces its global event in New York City! Decision-makers from the world's leading DMOs will gather to discuss the most pressing opportunities and challenges presented by our changing industry.
Going forward, watch the Destination Think! page for all updates and for useful resources for destination marketers.
Announcing Destination Think! Forum in New York City Destination Think! Forum is an event marking the beginning of an essential global conversation about the future of the destination marketing industry.
04/07/2016
Cheers to our presenters and thanks to everyone who attended our Destination Think! track this week!
A big thank you to everyone who joined us, presented, and attended the Simpleview Summit 2016 in Tucson this week! Presentations from our one-day track will be up on destinationthink.com before long. Cheers!
Pictured here L-R with Ben Vadasz (our Chief Relationship Officer, in white): speakers William Bakker (our Chief Strategist), Daniel Rosenbaum (San Francisco | The Official Guide), John Freeman (our Content Manager), and Kylie Smith (Visit Queensland, Australia)
04/06/2016
This important question for destination marketers has become something of a catch-phrase around Destination Think!. John Freeman didn't hold back today during his talk at Simpleview Summit 2016.
04/05/2016
Are you attending Simpleview Summit 2016? Our team is in Tucson and gearing up for tomorrow's Destination Think! presentations. Be sure to check out tomorrow's schedule to learn and network during our curated destination marketing track.
Tomorrow's Program for Destination Think! at Simpleview Summit 2016 We’re producing five powerful presentations from destination marketing industry leaders.
04/04/2016
Video from : Instagram continues to shape destination marketing. Learn from one of of Australia's top Instagrammers as she shares her expertise on Instagram campaigns and working with influencers.
How Instagram is paving the way for a new style of destination marketing | Lauren Bath | #SoMeT15AU Lauren Bath is back on the stage at SoMeT again this year! Lauren’s presentation will cover her in-depth experience in the tourism industry as an Instagramme...
03/31/2016
Did you know? KLM has become the first airline to offer flight updates and boarding passes through Facebook Messenger. Not too surprising from a company that has been named "the world's most socially devoted brand." Jochem van Drimmelen tells us how KLM has embraced online customer feedback in this talk from .
From ash cloud to social business | Jochem van Drimmelen | #SoMeT14US, Nashville, USA Since 2009, KLM has been setting new standards in facilitating an authentic, open dialogue. The pioneering Dutch airline successfully embedded social media i...
03/30/2016
Video: What do you need to know about millennials? Learn how to reach and communicate with this tech-savvy generation in this presentation from by Sandee Jordan from Simpleview.
Marketing to millennials | Sandee Jordan | #SoMeT15US Full title: Marketing to millennials | Sandee Jordan | Search Engine Marketing Analyst | Simpleview The Social Media Tourism Symposium, known as SoMeT, is th...
03/24/2016
The koala wishes everyone a cuddly long weekend!
03/22/2016
This quote of the day comes from our Potential on Investment (POI) whitepaper: "When a measure becomes a target, it ceases to be a good measure." -Goodhart's Law
What’s the ROI of social media? | Destination Think! This model provides a starting point for understanding the financial value that social media can provide for a DMO.
03/21/2016
Understanding user-generated content is vital for destination marketers. At , David West showed us how to include UGC in support of a marketing campaign for Pocono Mountains Visitors Bureau.
Generating and integrating user content | David West | #SoMeT14US Nashville, USA Since joining Pocono Mountains Visitors Bureau, West has built an integrated marketing campaign using the elements of member co-branded advertising, public r...
03/18/2016
Friday dance break! Who recognizes this cheerful bear? (Hint: She made an appearance at a past SoMeT event...)