Good to Grow

BC Food & Beverage Businesses: Are you ready for your biggest customer yet?

Imagine seeing your product served in universities, hospitals, schools, and other institutions across BC.

That’s exactly what Pitch & Plate is designed to help you achieve.

This fully funded program gives you:
✅ Expert training
✅ Personalized 1:1 coaching
✅ The opportunity to pitch directly to institutional buyers

If you’re ready to grow your business, don’t miss this opportunity.

📅 Pitch Event: October 6
📍 UBC Vancouver
⏰ Applications close August 23

Apply through the link in our bio or visit:
goodtogrowproducts.com/pitch-plate

👇 Know a BC food or beverage brand that’s ready to grow? Tag them below!

The brands that stand out aren’t usually trying to appeal to everyone. They’re making intentional decisions for the people most likely to buy from them.

When you have a clear understanding of your customer, marketing becomes a lot more focused. You know which retailers to target, what content is worth creating, what events to attend, and where your budget will have the biggest impact.

Trying to speak to everyone often leads to marketing that doesn’t truly resonate with anyone.

If you’re building a food or beverage brand and want to get clearer on your customer and your strategy, reach out!❤️🌱

Link in bio 👉 Free Consultation

📣 Calling all BC Food & Beverage Brands!

Apply by August 23, 2026 to be considered for our October 6th, 2026 Pitch & Plate event!

This in-person pitch event is your opportunity to connect directly with institutional buyers from across the province who are looking to discover and introduce new BC products into their institutions.

The October event will follow our traditional pitch format, featuring a curated selection of BC brands that are ready to sell to healthcare and post-secondary institutions. You’ll have the chance to pitch and sample your products to a room of engaged, decision-making buyers.

Whether you’re expanding into the institutional channel for the first time or looking to grow your distribution, Pitch & Plate provides a valuable, fully funded platform to get your products noticed.

Apply and learn more - Link in Bio - Pitch & Plate

Funding is provided by the governments of Canada and British Columbia through the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program.

Every food brand’s journey is different. Understanding where product development fits into the process can help you make informed decisions and get the most out of your manufacturing partnerships.

The B.C. Agri-Business Planning Program can help eligible Bc food and beverage businesses offset the cost of business coaching and product development.

We believe great products start with a strong foundation, and this grant can help you invest in building one.

Interested? Reach out and we’ll add you to our waitlist so you’re ready when applications open.

📧 [email protected]

Full episode on YouTube and Spotify!

📣 Applications for our fully funded Pitch & Plate event are only open until August 23! Learn about the institutional food service market, perfect your sales pitch, and connect with buyers!

Link in bio

Funding is provided by the governments of Canada and British Columbia through the Sustainable Canadian Agricultural Partnership, a federal-provincial-territorial initiative, and in-kind support is provided by the B.C. Ministry of Agriculture and Food’s Feed BC program.