Good to Grow

Many newer or smaller brands rely on trial and error, but that can become expensive as you your business grows.

If you have any questions about product development, reach out for a free 15 min consult.

Link in bio 👉 Product Development

After working with hundreds of food and beverage brands, I’ve noticed the same questions come up over and over:

👉 Am I pricing my product properly?
👉 How do I get into retail stores?
👉 How many products should I launch with?

The truth? Most founders are trying to figure these things out on their own, and making costly mistakes along the way.

Join us in person alongside other food and beverage founders and learn the fundamentals you need to launch with confidence and build a stronger business from day one.

F100 In-Person
🗓️ Tuesday, June 23rd | 9am - 4pm
📍Choices Market, Vancouver

Link in bio for more details!

Margin and markup are often used interchangeably, but they’re not the same thing.

It’s one of the most common pricing mistakes we see. Join us at our next in-person Foundations 100 class to learn the difference and gain the confidence to price your products profitably.

🗓️ Tuesday, June 23 | 9am - 4pm
📍 Choices Market, 2627 West 16th Ave Vancouver
🍴 Lunch included

Link in Bio to register

Another incredible Pitch & Plate event in the books! 👏

Yesterday, we had the opportunity to spotlight 10 standout food and beverage brands as they pitched their products to a curated audience of institutional foodservice buyers.

We’re incredibly proud of each brand that stepped up to pitch. You represented the future of our regional food system so well.

A huge thank you to and for your continued support and shared commitment to building a resilient, local food ecosystem. And to , thank you for hosting us on your beautiful campus.

This initiative is supported through funding from the governments of Canada and British Columbia via the Sustainable Canadian Agricultural Partnership, with additional in-kind support from the B.C. Ministry of Agriculture and Food’s Feed BC program.

Looking forward to the next one!

foods

Profitability is often shaped long before a product ever hits the market.

Small decisions in product development can have a big impact on things like:

✔️ Ingredient costs
✔️ Production efficiency
✔️ Yield consistency
✔️ Ingredient sourcing
✔️ How smoothly a product scales in manufacturing

When those details aren’t optimized early, they can quietly eat into your margins as production grows.

Product development isn’t just about perfecting a recipe, it’s about building a product that performs efficiently, consistently, and profitably in the real world.

Check out the PD services we offer
Link in Bio 👉 Product Development