Clever Marketers

Clever Marketers Helping aspiring and established entrepreneurs build successful businesses through practical coaching and entrepreneurship education.

What if the best business opportunity of your life wasn't part of the plan?After 25 years in one career, Jennifer Lanza ...
08/13/2026

What if the best business opportunity of your life wasn't part of the plan?

After 25 years in one career, Jennifer Lanza unexpectedly found herself starting over.

A career change led her into real estate and self-employment. A friend's invitation to try a free Oxygen Yoga & Fitness class helped transform her health. And the community she found there eventually inspired a completely new dream.

Today, Jennifer is preparing to open Oxygen Yoga & Fitness Annex in Toronto's Annex neighbourhood on September 14.

None of it happened according to some carefully mapped-out business plan.

Her story is a great reminder that entrepreneurship often unfolds one decision at a time.

Sometimes the opportunity is hidden inside a career change, a challenge, a conversation, or simply saying yes to something new.

In our latest article, *The Best Business Opportunities Are Rarely Part of the Plan: we share Jennifer's journey through The Good, The Bad, and The Hustle. The lessons other entrepreneurs can take from it.

Read the full story: https://buff.ly/VbAqhTz

07/28/2026

Every entrepreneur understands this.

Owning a business isn't something you switch off at 5 p.m.

It follows you through breakfast.

Into the car.

Into family dinners.

Sometimes even into your dreams.

In this clip, entrepreneur Jennifer Lanza shares what The Hustle really looks like while preparing to open her new business Oxygen Yoga & Fitness Studio Annex this September 2026.
https://buff.ly/hnRYJn7

Watch the full episode on YouTube: https://buff.ly/he6AS49

Listen on Spotify: https://buff.ly/C9YFGnU

Entrepreneurs... what keeps you awake at night?

06/18/2026

We asked 'What surprised you in your entrepreneurship journey?' to our special guest Annabel Griffiths Fitzsimmons in this clip from Episode 4 of The Good. The Bad. The Hustle. Annabel talks about integrity, values, and why building a business that reflects who you are matters just as much as achieving success.

It's a thoughtful reminder that entrepreneurship is about more than profits—it's about purpose.

Watch the full episode on YouTube: https://buff.ly/vjokiov
or listen on Spotify: https://buff.ly/RFVjx7c

Clever Marketers: https://buff.ly/YDimmu3

Let's talk entrepreneurship and the hustle that happens behind the scenes.In Episode 3 of the Clever Marketers Podcast, ...
06/04/2026

Let's talk entrepreneurship and the hustle that happens behind the scenes.

In Episode 3 of the Clever Marketers Podcast, Jen and Tiff share real-life experiences, lessons learned, and the biggest takeaways from building businesses over the years.

Some of our biggest learnings?
- Understand the reality of the business you're starting
- Setting expectations
- Never stop learning

We hope this episode encourages anyone who's considering starting a business or working through the ups and downs of entrepreneurship.

Listen now: https://buff.ly/QCM924a
Watch Now: https://buff.ly/fnEr0LK

05/29/2026

This Marketing Minute speaks to taking a negative and reframing it with the power of positive thinking. Small mindset shifts can make a big impact.
Clever Marketers can help coach you to reach your marketing goals with a positive mindset.
Learn more at Clevermarketers.com.

Check out Ep 2 of The Good. The Bad. The Hustle. Out now!'Pivoting and Managing a Start-Up – It Ain’t Easy!'Ever feel ex...
05/20/2026

Check out Ep 2 of The Good. The Bad. The Hustle. Out now!
'Pivoting and Managing a Start-Up – It Ain’t Easy!'

Ever feel excited about starting something… and then suddenly totally overwhelmed? That has basically been our entrepreneurial journey.

In Episode 2, we’re talking honestly about:
- feeling stuck
- challenges of learning social media & websites
- pivoting our business
- self-doubt, perseverance, and getting unstuck

Because entrepreneurship isn’t always pretty — but you’re definitely not alone.

If you've ever thought, “they are talking about me”… this episode is for you ❤️

Watch or listen to Episode 2: Pivoting and Managing a Start-Up – It Ain’t Easy!: https://buff.ly/Uc1cXPj

Watch Episode 2: https://buff.ly/0lyiM2W

We finally did it… our first podcast episode is live!The Good. The Bad. The Hustle., is all about real, honest conversat...
05/07/2026

We finally did it… our first podcast episode is live!

The Good. The Bad. The Hustle., is all about real, honest conversations around starting and building a business, what people don’t always talk about.

In Episode 1, we share how we met and how our business partnership came to life (definitely not planned). If you’ve ever thought about starting a business, changing direction, or having a hard time pushing through, this one’s for you.

You can watch it on our website here: https://buff.ly/f6faD8W
We’d genuinely love to know what you think!

04/23/2026

Learn 3 pro tips for creating content that builds connections and boosts Google rankings.
Get a 1 on 1 live lesson from the Clever Marketers on key topics like SEO, Branding, CRM or Presentation techniques. Get details at https://buff.ly/fw5987l

Starting a side hustle while working full-time can feel overwhelming, especially when life is already busy.But it doesn’...
04/15/2026

Starting a side hustle while working full-time can feel overwhelming, especially when life is already busy.

But it doesn’t have to be all or nothing.

We’ve seen so many people succeed by:
- Starting small
- Using skills or knowledge you already have
- Working on it a few hours a week

You don’t need a perfect plan, just a realistic one.

If you’ve been thinking about starting something on the side, this is a great place to begin.

Read the article here: https://buff.ly/pAZkJWG






Did you know Easter is the #2 candy-selling holiday in North America (after Halloween)?And guess what takes the top spo...
04/03/2026

Did you know Easter is the #2 candy-selling holiday in North America (after Halloween)?
And guess what takes the top spot? Reese’s Peanut Butter Eggs! Wild, right?
Source: axios.com

It just shows how powerful seasonal buying habits are. People LOVE a reason to treat themselves.

So now we have to ask… What’s YOUR favourite Easter candy?

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