Ted Rogers School of Management - Toronto Metropolitan University

TRSM celebrated the 10th anniversary of its Alumni Achievement Awards recognizing outstanding alumni for their professional achievements, leadership, and community impact. The event highlighted the strong culture of mentorship and volunteerism.

A decade of achievement & a future of momentum at the 2026 Alumni Achievement Awards A decade of achievement & a future of momentum at the 2026 Alumni Achievement Awards June 17, 2026 “The rewards of helping members of our community succeed is fulfilling enough,” says Annilyne Dela Rosa (BTM ‘07), “but being recognized by my peers and collaborators makes it that much sweeter...

Dr. Seung Hwan (Mark) Lee’s study examines how retailers can encourage customer adoption of metaverse experiences. The study finds that adoption depends less on technology itself and more on whether the experience feels useful and enjoyable.

Metaverse Shopping: How Culture Shapes Acceptance A key finding is that attitude is the strongest driver of whether customers intend to use the metaverse. That attitude is shaped mainly by perceived usefulness and enjoyment.

A new campaign by Victim Services Toronto uses discreet advertising disguised as promotions for beauty and menstrual products to raise awareness about support services for people experiencing harassment, abuse, or unsafe situations. Prof Mathieu Lajante says the campaign's hidden message creates an element of surprise that can make advertisements more memorable

Ask for Angela: Can these ads connect people to help? - The Toronto Observer Victim Services Toronto new campaign, Ask for Angela, imitates ads for feminine products as a way to reach victims through discreet advertising.

Dr. Seung Hwan (Mark) Lee and Dr. Xingwei (Nancy) Yang’s study shows that AI adoption depends on several factors, including usefulness, ease of use, trust, privacy concerns, confidence with technology, and social influence.

Who Is Talking to AI Assistants? A Segmentation Perspective on Conversational AI Adoption Adoption of conversational AI is influenced by multiple factors, including perceived usefulness, ease of use, trust, privacy concerns, and social influence.

CBC’s Hockey Night in Canada is ending after nearly 75 years as CBC and Rogers could not reach a new NHL sublicensing agreement. Prof Cheri Bradish sees this as a chance for Canadian sports media to embrace emerging audiences and the rapid growth of women’s sports

What will replace Hockey Night in Canada? Women's sports will 'absolutely' get play: CBC | CBC News As Canadians grapple with the loss of a show some say is woven into our very fabric, others are asking what might replace it. Given the rising value of women's sports, some experts say it's time for the brand's focus to shift.

As the 2026 FIFA World Cup is bringing millions of international visitors, Prof Frédéric Dimanche argues that hospitality workers should avoid interpreting low tips as signs of rudeness or dissatisfaction, and instead recognize them as cultural differences.

World Cup visitors may tip differently — here’s what Canadian hospitality workers should know Millions of World Cup visitors come from countries where tipping isn’t customary. A hospitality management professor explains what that means for service workers in Canada.

🎓 Graduating from TMU? Your journey’s just beginning. Ted Rogers School of Management - Toronto Metropolitan University alumnus Dan Shaikh shares four ways to stand out, build your brand, and lead with impact.

Read here: https://ow.ly/MorH50VZxxn

Dr. Kristyn Scott’s study found that victims of knowledge theft (when employees take credit for a colleague’s ideas or work) often experience a sense of secondary loss – a feeling that their value, ownership, or professional standing has been diminished

Knowledge theft: Why it hurts and what actually helps When colleagues take credit for someone else's ideas or work - a behavior known as knowledge theft - the damage extends beyond the stolen contribution itself.

Dr. Sepide Sadeghi’s research examines how digital technologies can help society respond to the climate crisis at multiple levels. It argues that effective climate resilience requires connecting short-term responses with long-term adaptation and actions.

How Digital Technologies Can Help Us Respond to Climate Change? The paper brings together multiple perspectives on how digital technologies can support resilience in the face of climate change. It takes the reader through a progression of ideas.

Dr. Amira Ghenai’s study examines how Canadian adults aged 60 and older used online health information during the COVID-19 pandemic and found that many were thoughtful, selective internet users rather than being easily misled by technology.

Trusted but Not Fully Protected: How Older Adults Navigate Health Information Online The study suggests that online platforms, public health organizations, and designers should create clearer, easier-to-use tools that help older adults verify information quickly.