is a Toronto-based sports management and consulting firm. Founded by Brian Burke and Trevor Whiffen, PrimeTime draws upon its extensive network of contacts in the sports and entertainment industry, offering a unique range of services dealing with the business of sports. PrimeTime has established itself as a leader in the field of sports management, consulting, education, media training and networking. The principal goal of PrimeTime is to provide members of the sports industry with an opportunity to work with and learn from leading industry experts regarding the representation of athletes and the challenges of operating professional teams, leagues, facilities and media outlets. Stay tuned for details about the 16th Annual PrimeTime Sports Management Conference and Trade Show presented by MLSE, will be held November 12-14, 2023 at The Westin Harbour Castle Hotel in Toronto.