09/17/2026
Transformers are making waves in the world of marketing and consumer behavior, exploring the behavioral economics behind how to approach ethical dilemmas with best practices.
Human–AI interaction is about more than what AI can do.
It’s about psychology: when people trust machines, when they prefer human judgment, and how those preferences shape the way AI gets used.
A piece by our founder Kweku Opoku-Agyemang, published by The Decision Lab.
https://thedecisionlab.com/insights/society/the-human-touch-in-the-age-of-ai