05/07/2026
📱🌍 NEW RESEARCH INSIGHT 📊
Excited to share our latest published research in the Canadian Journal of Discovery:
📘 An Analysis of Huawei's Marketing Mix Strategy in the Dubai Smartphone Market: A 7P Framework Perspective
✍️ By Nashawati Mhd Basel
🔍 This study examines how Huawei applies the 7P Marketing Framework to strengthen its competitive position in Dubai’s dynamic smartphone market through innovation, pricing strategy, digital promotion, customer experience, and omnichannel distribution.
📊 Key Research Highlights:
✅ Innovation-driven smartphone positioning
✅ Strategic pricing for premium & mid-range consumers
✅ Strong digital and influencer marketing strategies
✅ Integrated retail and online distribution systems
✅ Customer-focused service and after-sales support
✅ Premium brand experience in Dubai’s technology market
🌐 The findings demonstrate that long-term success in competitive technology markets depends on the integration of all seven marketing dimensions — not product quality alone.
📖 Read the full article here:
https://doi.org/10.5281/zenodo.19710147
