Veterinary Business Institute

Veterinary Business Institute The leading platform for veterinary business education for veterinary professionals.

📞 Your marketing may be working… but are your calls converting?Every veterinary practice invests time and resources into...
09/24/2026

📞 Your marketing may be working… but are your calls converting?

Every veterinary practice invests time and resources into generating new client inquiries. But what happens after the phone rings can determine whether that opportunity becomes a new appointment or a missed opportunity.

In the latest episode of the Veterinary Business Podcast, Naren Arulrajah, CEO of Ekwa Marketing, explores how veterinary practices can close the front desk conversion gap through:

✅ Call tracking and performance measurement
✅ Understanding missed call opportunities
✅ Improving phone communication
✅ Coaching front desk teams for better conversions

A stronger client experience starts with the very first conversation.

🎧 Watch the latest episode: https://go.veterinarybusinesinstitute.com/episode-129

🐾 Is your veterinary practice easy for pet owners to find, trust, and choose?Today’s pet owners often start their search...
09/10/2026

🐾 Is your veterinary practice easy for pet owners to find, trust, and choose?

Today’s pet owners often start their search for veterinary care online. But simply having a website is not enough. Your digital presence needs to build confidence, answer questions, and guide potential clients toward taking action.

In Episode 127 of the Veterinary Business Podcast, Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to discuss how veterinary practices can strengthen their online presence and create better opportunities for growth.

In this episode, we explore:
🐶 Why online visibility is only the first step
🐱 How pet owners decide which practice to trust
📱 What makes a website experience more effective
📈 How digital strategy can support long-term practice growth

A stronger digital presence starts with understanding what pet owners need before they ever walk through your doors.

🎧 Listen Now: https://go.veterinarybusinesinstitute.com/episode-127
▶️ Watch Now: https://youtu.be/e5g58yVUsBM?si=SJQdz4Zd12FBgwsE

A full schedule can look like success. But busy doesn’t always mean healthy or profitable.Join the Veterinary Business I...
09/08/2026

A full schedule can look like success. But busy doesn’t always mean healthy or profitable.

Join the Veterinary Business Institute on September 30 for a practical conversation about what’s really happening underneath a packed veterinary schedule.

We’ll explore:
📊 Analytics — What numbers actually reveal practice performance
📅 Appointment Flow — How to improve productivity and client access
💰 Pricing & Profitability — Where margins may be getting lost
📣 Client Acquisition — Building healthier, more sustainable demand

Featuring Jeremy Halperin, Danielle Mercado, Jeff Sanford, and Lila Stone.

The goal isn’t simply to make your practice busier.

It’s to build a healthier practice that performs better.

🔗 Register today: https://us02web.zoom.us/webinar/register/2617882007157/WN_fBzCLzs-QOGOEzuk7icqjA

Technology is changing the way veterinary practices operate, but the best solutions don’t replace the human connection. ...
09/03/2026

Technology is changing the way veterinary practices operate, but the best solutions don’t replace the human connection. They strengthen it.

In Episode 126 of the Veterinary Business Podcast, Don Adeesha sits down with Joe Chickerillo, Vice President of Sales at Chckvet, to discuss how practices can leverage online booking, automation, and AI to improve client experience while creating more efficient workflows.

In this episode, we explore:
✅ Making care more accessible through online booking
✅ Reducing operational friction with automation
✅ Using AI as a tool to support veterinary teams
✅ Building a modern practice without losing the personal touch

Watch or listen to Episode 126 and discover how smarter systems can help practices deliver better experiences for both clients and teams.

🎧 Listen to the episode: https://go.veterinarybusinesinstitute.com/episode-126
🎥 Watch the episode: https://youtu.be/9aOg24-eKpE?si=_SQmP_IPUOkOr6Cc

A new episode of the Veterinary Business Podcast is now live. 🎙️We’re joined by Justin Allan Montgomery, Founder of Pro ...
08/28/2026

A new episode of the Veterinary Business Podcast is now live. 🎙️

We’re joined by Justin Allan Montgomery, Founder of Pro Course Start, for a practical conversation on how veterinary professionals can turn their experience and expertise into a scalable continuing education business.

We explore how to:

✅ Identify course ideas people actually want to learn
✅ Validate demand before investing months into development
✅ Build trust and attract the right audience through content
✅ Create an education business alongside a full-time career
✅ Turn professional knowledge into greater income, impact, and freedom

One of the biggest ideas from the conversation: your expertise doesn’t always have to generate value only when you’re personally delivering the service. With the right model, your knowledge can become an asset that works beyond your available hours.

If you’re a veterinarian, practice leader, technician, consultant, or veterinary professional with specialized knowledge others regularly come to you for, this episode may change the way you think about what’s possible.

🎥 Watch the episode: https://youtu.be/bs1CCcOFZgM?si=p8lx5uubNZDmgX3n
🎧 Listen here: https://go.veterinarybusinesinstitute.com/episode-125

Start from scratch—or buy an existing veterinary practice?For veterinarians considering ownership, that decision can sha...
08/23/2026

Start from scratch—or buy an existing veterinary practice?

For veterinarians considering ownership, that decision can shape everything from financing and cash flow to culture, location, and long-term profitability.

In this episode of the Veterinary Business Podcast, Mira Johnson, CPA, CVPM, MBA joins Angie to break down what veterinarians should evaluate before choosing either path—including valuation, due diligence, financial readiness, and the first steps toward ownership.

If practice ownership is part of your future, this is a conversation you won’t want to miss.

🎧 Watch or listen now: https://go.veterinarybusinesinstitute.com/episode-124

What could change in your practice if:✅ Your team needed fewer answers from you✅ Technology actually reduced workload✅ M...
08/19/2026

What could change in your practice if:
✅ Your team needed fewer answers from you
✅ Technology actually reduced workload
✅ Marketing worked consistently
✅ Your numbers made growth decisions clearer

That’s what we’re discussing tomorrow at the VBI Quarterly Summit with Senani Ratnayake, Nancy Dewitz, Lila Stone, and Lauren Pastewka, DVM, MBA.

🎁 And every attendee receives a surprise gift worth $900.

🔗 Save your seat: https://go.veterinarybusinesinstitute.com/august-20

2 DAYS LEFT. ⏳If your veterinary practice still depends on you for every decision, every problem, and every growth move,...
08/18/2026

2 DAYS LEFT. ⏳

If your veterinary practice still depends on you for every decision, every problem, and every growth move, this summit is worth your time.

Join the VBI Quarterly Summit with:
👥 Senani Ratnayake, BSc RVT — Owner Dependency → Team Confidence
💻 Nancy Dewitz — Technology That Reduces Friction
📍 Lila Stone — Local Presence → Practice Growth
📊 Lauren Pastewka, DVM, MBA — Financial Visibility for Growth

📅 August 20 | 7 PM EST / 4 PM PST

🎁 Every attendee receives a surprise gift valued at $900.

Only 2 days to go — reserve your seat now.

👉 https://us02web.zoom.us/webinar/register/1017861257744/WN_pPXgwoHYQm-Hm19Hya2ioA

Quick test: Is your practice growing… or just getting better at depending on you?If you step away for a day, do decision...
08/16/2026

Quick test: Is your practice growing… or just getting better at depending on you?

If you step away for a day, do decisions stall?
Does the team still come to you for every answer?

Are marketing, technology, and financial decisions waiting on your approval?
If you answered yes, this summit was built for you.

📅 August 20 | 7 PM EST / 4 PM PST
🎁 Plus, every attendee receives a surprise gift valued at $900.

Your practice should be able to grow without requiring more and more of you.

👉 Reserve your seat: https://go.veterinarybusinesinstitute.com/august-20

If your veterinary practice still depends on you for every decision, every fix, and every growth move, this is a session...
08/14/2026

If your veterinary practice still depends on you for every decision, every fix, and every growth move, this is a session you should not miss.

Join the VBI Quarterly Summit on August 20, 2026 | 7 PM EST / 4 PM PST and learn from:
Senani Ratnayake, BSc RVT — From Owner Dependency to Team Confidence
Nancy Dewitz — Technology That Reduces Friction
Lila Stone — From Local Presence to Practice Growth
Lauren Pastewka, DVM, MBA — Financial Visibility for Growth

Plus, every attendee receives a surprise gift worth $900.

👉 Register Now: https://go.veterinarybusinesinstitute.com/august-20

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303, Pinetree Way Mississauga
Toronto, ON
L5G2R4

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