04/07/2026
If you’ve ever attended a sales training seminar, a corporate workshop, or sat in a university commerce classroom, you’ve been exposed to business ideas that really intelligent people through the ages have considered correct. And these ideas do seem to be correct until someone proves them wrong.
I believe that even your mentors, who all mean well, are quietly and systematically wrong. Not wrong like a typo. Wrong like a compass pointing south and calling it north.
This paper offers up five business ideas so pervasive they have become axioms; truths that have held up for years, decades and in some cases, centuries. Let’s see if we can prove them wrong.
University is giving you good advice but for the wrong century
