09/01/2026
Before you share that shocking post, ask yourself one question: who wants me to believe this, and why?
False information succeeds because it makes us react before we investigate. It makes you angry, frightened, or desperate to warn someone else. Before sharing, pause and look at the source. Who created it? Do they have real expertise? Are they connected to a credible organization? Are they trying to inform you, or sell you something?
A professional-looking video or a person with letters after their name is not automatically trustworthy. Look beyond the presentation and ask what evidence actually supports the claim.
Misinformation spreads fastest when our emotions move faster than our judgment.
Visit www.evidencematterstome.ca to learn how to check the claims you encounter online.