Strategy before tactics. Digital marketing audits, AI-driven strategy, and measurement frameworks that turn activity into clear business decisions.
Digital Marketing Research aims to equip small business owners with necessary digital marketing skills to be adaptive and resilient in the face of economic uncertainty and disruption. Building Small Business Resilience (BSBR) Training Program, part of Digital Marketing Research, is an initiative by Sheridan College's Pilon School of Business and EDGE Entrepreneurship Hub, and funded by the Government of Canada under the Future Skills program.
12/27/2025
Taking a short holiday break to reset and reflect.
At Digital Marketing Research, the focus remains unchanged:
• Strategy before tactics
• Decisions before ex*****on
• Measurement before scale
Wishing everyone a restful holiday season and a focused year ahead.
https://digitalmarketingresearch.ca/
05/04/2025
Check out "Digital Marketing Audit with AI – Free Community Outreach 3-Hour Workshop" on Eventbrite!
Date: Sat, Jul 12, 12:00 p.m.
Location: Sheridan College - Hazel McCallion Campus
Digital Marketing Audit with AI – Free Community Outreach 3-Hour Workshop Unlock Your Digital Edge with AI-Enhanced Marketing - A hands-on workshop to boost your digital performance, powered by AI insights.
05/01/2025
Join us June 14th at 12:00 PM for a free hands-on workshop on building a digital marketing campaign with AI! Don't miss out on this opportunity to learn from the experts at Digital Marketing Research. Link in bio for more details and to get tickets.
From Strategy to Ex*****on: Build a Digital Marketing Campaign with AI A Free Community Outreach 3-Hour Hands-On Workshop brought to you by Digital Marketing Research.
05/01/2025
Remember at the core, all Digital Marketing is, is the communication to Customers that you are selling the Solution to their problems. Don't make it more complex. This forms your strategy/messaging and then you execute the messaging via digital promotional platforms.
11/22/2021
Keyword and search intent have been a hot topic lately, especially here at Semrush.
Now that our new Keyword Intent feature is available in SEVEN of our tools and reports, you might be wondering how to build an effective SEO keyword list using … intent 👉
We’ve laid out a 9-step workflow just for you 👇
1. In Keyword Overview, search your main keyword
2. Use the Keyword Magic Tool to find long-tail keywords
3. Apply filters for keyword difficulty
4. Apply filters for searcher intent
5. Send the filtered list to Keyword Manager
6. Reference the ‘related’ filter to find more topics
7. Repeat steps 2-6 for any additional keywords
8. Refresh metrics of your master list in Keyword Manager
9. Cluster your master list by keyword intent and map your content strategy to intent
https://www.semrush.com/blog/analyze-search-intent-instantly/
11/21/2021
Link to basic worksheet:
https://docs.google.com/document/d/1rThdnXBz0jYx2OHn9eswknfEMYETSdZUetMdVmWZNa0/
This is a free introduction digital marketing training video for small business owners. Undertaken by Garrett Hall, a digital marketing professor with Sheridan College.
If you are looking to grow your business using digital marketing. Garrett Hall is an instructor offering a free digital marketing training course for small business owners. The course is a digital marketing strategy to tactics and evaluation roadmap. It is an applied digital marketing program that brings your business through the entire digital marketing promotional process.
You will learn about:
Digital marketing strategy - focusing on the Value Proposition: customer persona problems how your business offers product/service benefit solutions.
Digital marketing tactics - landing pages and SEO, social media organic and paid, email, backlinks, influencers google ads, Google My Business, reviews, and more.
And finally covers evaluation and KPIs.
For more information about the digital marketing training program, click here:
https://digitalmarketingresearch.ca/free-digital-marketing-training-course-for-small-business-owners/
11/20/2021
https://hubs.ly/H0_yGK_0
Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
Google Offers a Definition of Quality Content Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
11/13/2021
BSBR Digital Marketing Training Course
If you’re like most small business owners, you don’t have time to figure out how to get more customers. That’s why we created the BSBR Digital Marketing Training Course: A 12-week digital marketing training program for small businesses affected by COVID-19.
Our team of experts will help you create an actionable digital marketing strategy roadmap customized for your business and give you the tools needed to succeed in today's online world. And if that wasn't enough, we're also offering $500 in free digital marketing credits!
Don't wait any longer - join us now! Click the link below to learn more about our program and sign up today:
https://digitalmarketingresearch.ca/free-digital-marketing-training-course-for-small-business-owners/
08/23/2021
Excellent article from Laura Dunkley on building up your marketing team.
https://lnkd.in/eD4ShPH
How to Build a Marketing Team on a Limited Budget - L. Dunkley Blog The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
08/19/2021
Polytechnics Canada article about Sheridan's digital marketing micro-credential and the BSBR digital training research program offered by Sheridan College.
https://hubs.ly/H0VCGmG0
Digital Marketing: A micro-credential for the modern market - Polytechnics Canada Upskilling and reskilling, especially when it comes to digital fluency, is becoming increasingly important as technology evolves and its influence on the Canadian labour market […]