Keith Stewart and The Key Ranch Cutting Horses

08/04/2025

Shelby created our website CowboyCampus.com

Hi friends! I’m Shelby Stewart, the brain behind Cowboy Campus University and The Branding Pen, and I’ve been building websites since I was 10 years old. (One of my first creations? I'm not afraid to admit... a whole entire website about my guinea pigs! LOL!)

Fast forward to today, I’ve designed countless websites for rural businesses—ranches, farmers, leatherworkers, tallow makers, and horse trainers—helping them get online, make more money, and create more freedom.

Here’s the truth:

—75% of customers judge a business’s credibility by its website

—It takes just 0.05 seconds for someone to form an impression

—If your website is outdated or nonexistent, they’re clicking away… and you’re leaving sales on the table

Your website should be your always-on sales assistant, working 24/7 to put more customer eyes on your business and more sales in your pockets.

That’s why I created my Done-In-A-Day Website Build—a full, custom, professional website done in just one day. After 15+ years of building websites I made this offer to get you online, fast.

Right now, you can secure your brand-new website at 25% OFF during the beta launch of this new Done-In-a-Day offer:
✅ Regular $3,550 CAD
✅ 3 spots left at $2,662 CAD

If you’re a beef producer, tallow maker, leather worker, horse trainer, or any other hardworking rural business, I’m here to help you get online fast so your business can start selling while you sleep.

Farmers and ranchers are the backbone of our country, and I’m passionate about helping you make more money and secure more freedom in your business and on your ranch.

Learn more, and claim one of the remaining spots here --> https://www.thebrandingpen.ca/onedaywebsite

— Shelby, The Branding Pen

07/23/2025

Shelby designed CowboyCampus.com . If you’re ready to get your business online hit her up 🤠👍🏼

“I dream pretty big—but this has turned out way better than I could have ever dreamt. It makes me dream even bigger.”
—Conway, website client

Yuhp, that's a real testimonial from a real client of mine. Understandably him and his wife quickly became one of my favorite clients 🤍 That type of feedback is exactly why I offer custom-built websites. I'm passionate about helping making your big dreamy business idea a reality — quick!

If you’ve been putting off your dream site because it feels too overwhelming or expensive… let me build it for you in one weekend.

Classy. Professional. Built to reflect you. And a super fast turnaround.

I’ve got two spots open for a Website in a Weekend build.
We’ll have you launched, live, and proud to share it—by Monday.

💌 DM me to grab your spot.

01/18/2025

Let me tell you a story... One evening, Shelby and I were sitting at the kitchen table, surrounded by scraps of paper and half-finished ideas, trying to solve a problem that had been circling us for weeks. We wanted a way to explain what our content was—something that could connect with folks in a clear, straightforward way. We were excited about the content we were offering, but we’d noticed that people didn’t quite understand what to expect from it.

A lot of our community had learned horsemanship through clinics or in-person lessons, but the idea of learning online was new to them. We’d hear questions like, “What do you mean by an online course? How long are these? Do I have to watch the whole thing?” We knew we needed something that resonated with their experience while also making it clear how practical and accessible our program really is.

At that time, (2022) we had just moved our membership, Building Trust Not Tension: The CCU Club, to an amazing new platform. We wanted to make sure our messaging reflected the simplicity and effectiveness of what we had to offer.

That’s when the term “mini-clinic” was born. Shelby and I were throwing ideas back and forth, scribbling them down and crossing them out, when one of us said, “What if we call them mini-clinics?” And just like that, the lightbulb went off. It was an AHA! moment, and we both knew we had nailed it.

The term “mini-clinic” perfectly captures what we’re offering: bite-sized, focused lessons on specific topics, just like taking in the best parts of a clinic without the time or cost commitment. Instead of sitting through a full day of lessons or listening to a clinician cover topics that might not apply to you, you can search for exactly what you need and get right to it.

Mini-clinics are the heart of the content you’ll find inside Building Trust Not Tension: The CCU Club. We upload new mini-clinics often, covering everything from c**t starting to groundwork, trailer loading, and even our troubleshooting mini-clinic, which tackles just about every issue you can think of. These mini-clinics are exclusive to the membership and designed to save you time while giving you exactly what you need to make progress with your horse.

What’s more, after watching a mini-clinic, you can ask our virtual assistant trainer, Kailey, any questions you have—24 hours a day, 7 days a week—and get immediate answers. It’s like having a coach right in your back pocket, ready to guide you whenever you need help.

Our community loved the term as much as we did, and they’ve embraced the mini-clinics inside Building Trust Not Tension: The CCU Club. Mini-clinics save time, answer your questions, and give you the tools you need to make real progress with your horse. Shelby and I are proud of what we’ve created, and we’re confident you’ll love them too. So, why not dive in and experience a mini-clinic for yourself? You’ll see just how powerful a bite-sized lesson can be. Join us today inside Building Trust Not Tension: The CCU Club and discover the mini-clinics for yourself. Your journey to better horsemanship starts here!

— KJS

Learn more about the Building Trust Not Tension: The CCU Club here --> https://www.cowboycampus.com/about-the-club

12/29/2024

Hey folks, here’s something to ward off the winter blues and keep things fun and engaging with your horse. I’d like to invite you to come join me in Brooks this winter and have some fun getting yourself and your horse handier.

Cowboy Campus University is hosting three Collaborative Horsemanship & Cow-work Clinics at the Silver Sage arena in Brooks Alberta. The morning session begins at 8AM, the afternoon session begins at 12:30.

The clinic dates are:
January 18th - 19th
February 15th - 16th
March 15th - 16th

Hey folks, here’s something to ward off the winter blues and keep things fun and engaging with your horse. I’d like to invite you to come join me in Brooks this winter and have some fun getting yourself and your horse handier. Cowboy Campus University is hosting three Collaborative Horsemanship ...

12/22/2024

Cowboy Campus clinics offer a transformative horsemanship experience rooted in trust, connection, and practical skills. Keith’s decades of expertise and approachable teaching style make these clinics a unique opportunity for riders to improve their accuracy, groundwork, and soft feel. Whether you're working through challenges or looking to deepen your bond with your horse, these clinics provide hands-on guidance and real-world techniques to create safe, willing, and responsive partnerships. We'll work cattle, work on our horsemanship and have a good time! Email us at [email protected] to register! https://www.cowboycampus.com/clinic-lessons-enquiry

08/09/2024

Got a few spaces for this Saturday’s one-day clinic! Come ride with us 🤠🤙🏼

We’re doing another one of my one-day clinics this weekend, Saturday August 10th at my property, The Key Ranch, near Longview Alberta! Don’t miss out! This clinic is going to be an incredible learning experience.

You’ll learn to utilize my collaborative horsemanship approach to focus on getting your horse soft, willing and responsive while strengthening your trust and respect between one another. We’ll emphasize giving your horse a job that you can both learn and improve from!

You’ll leave the clinic feeling empowered in your horsemanship, more connected to your horse and confident in the saddle! The tools we’ll be working on will enable your horse to do their jobs better, whatever that may be. That being established, we’ll then move on to cow work (everyone likes to have some fun working cows, right!) and introduce or refresh your horse on cattle work. This clinic is open to all levels and disciplines of horse and rider, I’ll meet each of you individually where you’re at.

I like to keep these groups small so that each horse & rider duo gets the support and coaching they may need so I encourage y’all to claim your spot sooner than later. You can email me at [email protected] to claim your spot, or with any questions you may have.

PLUS join us for a celebratory trail ride August 31st, when we take our horses out on the trail to enjoy the hard work we’ve put into our horsemanship and relationship with our horses!

This investment is $250 per horse/rider. The guided Kananaskis trail ride is $100. Limited spaces are available. You do not need to join us inside this clinic to partake in the trail ride but you do need to have rode with myself at a clinic in the past or have taken a lesson prior to the trail ride to be eligible. You have the option of meeting us at the trail ride location or having myself haul your horse for a $50 hauling fee. The clinic will run from 9-5 with a break from 12-1.

DM or email me to join. I’ll see y’all there!

— KJS

08/09/2024

We’re doing another one of my one-day clinics this weekend, Saturday August 10th at my property, The Key Ranch, near Longview Alberta! Don’t miss out! This clinic is going to be an incredible learning experience.

You’ll learn to utilize my collaborative horsemanship approach to focus on getting your horse soft, willing and responsive while strengthening your trust and respect between one another. We’ll emphasize giving your horse a job that you can both learn and improve from!

You’ll leave the clinic feeling empowered in your horsemanship, more connected to your horse and confident in the saddle! The tools we’ll be working on will enable your horse to do their jobs better, whatever that may be. That being established, we’ll then move on to cow work (everyone likes to have some fun working cows, right!) and introduce or refresh your horse on cattle work. This clinic is open to all levels and disciplines of horse and rider, I’ll meet each of you individually where you’re at.

I like to keep these groups small so that each horse & rider duo gets the support and coaching they may need so I encourage y’all to claim your spot sooner than later. You can email me at [email protected] to claim your spot, or with any questions you may have.

PLUS join us for a celebratory trail ride August 31st, when we take our horses out on the trail to enjoy the hard work we’ve put into our horsemanship and relationship with our horses!

This investment is $250 per horse/rider. The guided Kananaskis trail ride is $100. Limited spaces are available. You do not need to join us inside this clinic to partake in the trail ride but you do need to have rode with myself at a clinic in the past or have taken a lesson prior to the trail ride to be eligible. You have the option of meeting us at the trail ride location or having myself haul your horse for a $50 hauling fee. The clinic will run from 9-5 with a break from 12-1.

DM or email me to join. I’ll see y’all there!

— KJS

07/22/2024

Thank you y’all for filling up my July 27th clinic. I’m looking forward to it! If you missed out on enrolling for this coming weekends one-day clinic, I have good news! We’re doing it again August 10th & September 21st.

You’ll learn to utilize my collaborative horsemanship approach to focus on getting your horse soft, willing and responsive while strengthening your trust and respect between one another. We’ll emphasize giving your horse a job that you can both learn and improve from!

You’ll leave the clinic feeling empowered in your horsemanship, more connected to your horse and confident in the saddle! The tools we’ll be working on will enable your horse to do their jobs better, whatever that may be. That being established, we’ll then move on to cow work (everyone likes to have some fun working cows, right!) and introduce or refresh your horse on cattle work. This clinic is open to all levels and disciplines of horse and rider, I’ll meet each of you individually where you’re at.

I like to keep these groups small so that each horse & rider duo gets the support and coaching they may need so I encourage y’all to claim your spot sooner than later. You can email me at [email protected] to claim your spot, or with any questions you may have.

PLUS join us for a celebratory trail ride August 31st, when we take our horses out on the trail to enjoy the hard work we’ve put into our horsemanship and relationship with our horses!

This investment is $250 per horse/rider. The guided Kananaskis trail ride is $100. Limited spaces are available. You do not need to join us inside this clinic to partake in the trail ride but you do need to have rode with myself at a clinic in the past or have taken a lesson prior to the trail ride to be eligible. You have the option of meeting us at the trail ride location or having myself haul your horse for a $50 hauling fee.

The clinic will run from 9-5 with a break from 12-1.
DM or email me to join. I’ll see y’all there!

— KJS

Photo by Alex Callaghan Photo

06/16/2024

A great opportunity for anyone interested in learning about horsemanship with a fun side of cattle work - my upcoming Ranch Horsemanship Clinic series.

This clinic will cover horsemanship and live cattle work. All levels and disciplines are welcome. This is gonna be a fun learning experience to build your skill set and confidence.

This clinic will utilize my collaborative horsemanship approach to focus on getting your horse soft, willing and responsive while strengthening your trust and respect between one another. We’ll emphasize giving your horse a job that you can both learn and improve from!

You’ll leave the clinic feeling empowered in your horsemanship, more connected to your horse and confident in the saddle! The tools we’ll be working on will enable your horse to do their jobs better, whatever that may be. That being established, we’ll then move on to cow work (everyone likes to have some fun working cows, right!) and introduce or refresh your horse on cattle work. This clinic is open to all levels and disciplines of horse and rider, I’ll meet each of you individually where you’re at.

I like to keep these groups small so that each horse & rider duo gets the support and coaching they may need so I encourage y’all to claim your spot sooner than later. You can email me to claim your spot, or with any questions you may have.

PLUS join us for a celebratory trail ride in August, when we take our horses out on the trail to enjoy the hard work we’ve put into our horsemanship and relationship with our horses!

1️⃣ June 29th
2️⃣ July 27th
3️⃣ August 17th
🌄 Trail ride - August 31st ($100 a space, $50 hauling)
4️⃣ Sep 21st

Each clinic is $250 per horse/rider. The guided Kananaskis trail ride is $100. Limited spaces are available. You do not need to join us inside this clinic series to partake in the trail ride but you do need to have rode with myself at a clinic in the past or have taken a lesson prior to the trail ride to be eligible. You have the option of meeting us at the trail ride location or having myself haul your horse for a $50 hauling fee.

I’ll see y’all there!

[email protected]

— KJS

04/25/2024

04/18/2024

A great opportunity for anyone interested in learning about horsemanship with a fun side of cattle work - our upcoming Collaborative Horsemanship & Cattle-work Clinic series is coming up next weekend at the Silver Sage arena in Brooks Alberta!

This clinic will cover horsemanship, flag work and live cattle work. All levels and disciplines are welcome. This is gonna be a fun learning experience to build your skill set and confidence. Both you and your horse will have a fun time, plus you’ll get to meet and connect with other folks like yourself! The clinic dates are April 27th - 28th.

This clinic will utilize my collaborative horsemanship approach to focus on getting your horse soft, willing and responsive while strengthening your trust and respect between one another. You’ll leave the clinic feeling empowered in your horsemanship, more connected to your horse and confident in the saddle! The tools we’ll be working on will enable your horse to do their jobs better, whatever that may be. That being established, we’ll then move on to cow work (everyone likes to have some fun working cows, right!) and introduce or refresh your horse on cattle work and cutting. This clinic will provide a great introduction for young rope and ranch horses. This clinic is open to all levels and disciplines of horse and rider, I’ll meet each of you individually where you’re at.

I like to keep these groups small so that each horse & rider duo gets the support and coaching they may need so I encourage y’all to claim your spot sooner than later. You can DM me to claim your spot, or with any questions you may have.

I’ll see y’all there.

— KJS