The Breakthrough Year

The Breakthrough Year

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Making business development human again.

08/20/2026

What is your definition of an entrepreneur?

Mine is narrow. All in. Ships burned. No route back.

Not because suffering is noble. Because keeping a way out changes how you decide. You hedge, and you call it prudence.

If that is you, come spend an afternoon with us. September 23rd, Bison Lodge, Edmonton. Matthew Pollard on The Power of Story.

Most of us are good at what we do and bad at explaining it. That is the gap he closes.

$197 in person with lunch. $47 online. The room holds 150.

thebreakthroughyear.com

What is your definition? Drop it below.

08/20/2026

Have you ever noticed you hold your team to a clear standard, but not yourself?

You will tell them exactly what good looks like. Then you can justify letting your own work slide when you are tired or busy.

The standard you tolerate for yourself is the real one. Everyone feels where your line actually sits.

Takeaway: hold your own line first, or no one else will hold theirs.

08/20/2026

If I had to start over, I would stop waiting to feel motivated. Motivation shows up loud and leaves quietly.

I used to build my days around it. Bad idea. What actually changed how I operate was repetition.

The same small actions, done whether I felt like it or not. Feelings follow. They do not lead.

Takeaway: build the habit, and the motivation stops mattering.

08/19/2026

Day 1. Sixteen calls.

That is the most calls I have made in a single day. Thirty years in a career where I have to generate my own results, and sixteen is the record.

Sit with that for a second. I did.

It is not that I could not have done this before. I have had thirty years of days available to me. I just did not, and I had good reasons every single time.

Twenty nine to go.


08/17/2026

Day 1.

Today I ask for the sale. I ask for the introduction. I ask for the money.

Not because I am good at it. Because I am not.

Twenty years in and the fear of rejection still decides more of my week than I would like to admit. It does not show up as fear. It shows up as the call I didn't make, or the follow up I didn't send.

So I am going to practice it. Out loud, where you can see it.

Repetition is the only thing that has ever changed how I operate. This is day one of overcoming the fear of objection.

Photos from The Breakthrough Year's post 08/15/2026

Enjoy this beautiful day Edmonton. Morning golf as the sun is rising was glorious.

08/14/2026

Entrepreneurship. Keep moving forward through the fog.

08/14/2026

Entrepreneurship! Embrace that eerie feeling and keep moving forward.

08/13/2026
08/13/2026

High Value Entrepreneurs are People of Action. 🔥 Let’s Go 🔥

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Edmonton, AB