Soulbrand Media

If you’ve been here a while, you’ve seen the evolution.

We’ve been Studio Co.Creative
The Soulcademy®
Soulbrand™ Studio
And now, Soulbrand™ Media.

My name has changed with marriage too, from Robyn Hounjet to Robyn James.

In nearly ten years of entrepreneurship, I feel like I’ve lived a hundred lives.
A hundred soul identity + brand identity deaths and rebirths.

But through every chapter, one message has stayed:
“the best brands are built from the soul up… and lived from the inside out.”

I can’t remember when I first wrote this sentence, but I’m sure it was in the early days of Studio Co.Creative (circa 2017/18). It stayed through dozens of website updates, proposal templates, and social posts.

It’s been a part of my lexicon so long that it inspired our new incorporated name in 2023 (Soulbrand Media Inc.) — more on that shift to come.

This name change marks more than a rebrand — it signals the embodiment of what this business was always becoming.

Building off our origins as a brand & marketing studio, we are now leaning more heavily into media, tech, and education… but still with the intention to help brilliant, intuitive, visionary leaders build a strategic, soul-aligned business.

Because the best strategies or brand packages in the world can’t outperform your soul or self-concept.

What you can expect from this account going forward: the same Soul-Strategy-Style integration, but with different formats and tighter positioning.

Because we’re not here for everyone.
We’re here for those who want to build a SOULBRAND™ — something so true, so iconic, it breaks paradigms and shifts culture.

If that’s you, you’re in the right place.
It’s time to build from the soul up.

xo Robyn

Your purpose-driven business will inevitably hit a point of stickiness along its growth trajectory.

Your vision will evolve, you'll outgrow your current clients, and your business' shift in identity will stunt its sales. Not to mention the existential crisis you'll face as its leader: Who am I now, and why did I start this business in the first place?

Certain problems will notify you of this stickiness – perhaps ineffective marketing, a disjointed team, a subpar website, or decreasing sales – but these will merely be symptoms, not the root cause... and landing the next big client, having your TikTok go viral, or hiring a rockstar salesperson won't fix it.

Here's the truth: if your brand doesn't tell the full story of your deeper purpose, your true expertise, or your next-level vision – while connecting with your dream clients' identity & values – you'll miss out on the income and impact you deserve.

The good news? Telling this story isn't as hard as you think it is.

Uncover the pieces you need to tell it at The Brand Capsule™ LIVE, happening on July 20 at Azuridge.

This is more than a one day event; it's a completely new way to think about your brand & business.

Claim your spot before the investment goes up on June 30 → https://studiococreative.com/tbc-live

ATTN: purpose-driven business owners, entrepreneurs, and leaders – if you can be in Calgary on JULY 20, I am hosting an in-person experience you WON'T want to miss...

I am bringing my signature brand building, business discovery system to life at The Brand Capsule™ LIVE. This 1-day event will be fun, deep, insightful, and powerful, and you'll leave with a completely new perspective and level of clarity in your business.

OH – and it's happening at Azuridge Estate. 😍 Vibes: beauty, luxury, connection, expansion.

If you've been wanting my eyes on your brand & business for a while, this is going to be the most FUN (and affordable) way to get them. 👀

EARLY early bird is happening now until June 29 @ midnight, then prices will gradually go up until the event.

Come join us IRL and build your brand strategy (in one day!) from the soul up. 💫

Spots are limited, claim yours here 👉🏻 https://studiococreative.com/tbc-live

P.S. If you're a past Brand Capsule or BEGIN client and want a strategy refresh, message me for a discount code.

Brand Trust > Brand Love, according to the 2021 Edelman Trust Barometer Special Report.

“Brands are not only built on ability and competence, but also the emotional impact of trust to the consumer. Trusted brands are rewarded with purchase, loyalty, and advocacy.”

A question to consider about your brand: is your purpose well-articulated, and activated in a way that connects to both your internal stakeholders as well as Culture and Society at large?

This work isn’t easy, but will be well worth it.

Read the full report: edelman.com/trust/2021-brand-trust

How do you connect your brand strategy to your product or service development?

As a follow up to this week’s Soul & Strategy video, here are some questions to ask yourself along your product or service design journey. Cohesiveness, alignment, and intentionality is the ultimate goal!

One caveat: Progress > Perfection. Usually the best way to figure out if something aligns is to just take action and do it.

Instagram vs Reality — both fuelled by coffee, curiosity, and co-creation. ☕️

💯

(and this is why brand strategy matters)

BrandPsyche is an essential component of The Brand Capsule™, helping to sculpt our clients' brand consciousness & persona.

Uncovered by Tyler Massie and co-founded by Brittany Veenhuysen, this brand strategy is rooted in:

🧠 Psychology – tapping into the collective unconscious

📚 Philosophy – following your natural pattern of business evolution

📣 Brand voice – effectively bridging the gap between you and the people you love to serve

Your brand persona is a bold declaration of the space you choose to occupy, and magic happens when this is clearly understood and articulated.

Curious as to how brand psychology can be incorporated into your brand & marketing strategy? Schedule a free strategy call at ➡ studiococreative.com/book

Not sure how to answer this question? Head over to yesterday's Soul & Strategy video about FOCUS to learn how.