David Rock's SCARF Framework for Negotiations
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Scale profit and achieve financial sustainability for your purpose-driven, value-aligned startup by selling ethically and authentically.
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How to be Persistence without being Pushy
The Objections Hiding in Your Funnel Data and How to Approach Them
"That doesn't apply to us" objections: How to help them see the value they're missing
Even if you’ve properly qualified prospects, they may still be unaware of the problem or aren’t making the connection between your offering and its ability to solve it.
Here are 2 quick tips to help you approach that:
Handling ‘Not Now’ Objections Without Fake Urgency
Don't resort to manipulative tactics centered around false scarcity, here are 5 more ethical and honest ways to approach timing objections.
"It’s Too Expensive!" Here are 7 ways to Address Pricing Objections Without Undervaluing
1. Avoid projecting your biases.
2. Don't avoid it if it's brought up earlier.
3. What if prospects wants to lead the conversation with pricing without first understanding your offerings?
4. Don't be appologetic.
5. Demonstrate and quantify the value or ROI of your offerings.
6. Avoid discounting just for the sake of lowering prices.
7. Highlight the cost of maintaining the status quo.
View the video for a more detailed explanation.
How to Address Sales Objections with the C.A.R.E. Framework
C for Confirm & Clarify
A for Acknowledge
R for Respond
E for Ensure
Overcome Objections: It's not what they say, it's what they believe
Objections usually stem from false beliefs, typically from one of these 3 categories:
#1 - False belief about the Means
#2 - An internal false belief
#3 - An external false belief
04/18/2025
Selling ethically doesn’t mean sacrificing revenue or slower sales.
It means building relationships that actually last.
Which ones do you already practice?
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