03/01/2024
How I make buying decisions when I’m nervous:
If you've been reading my emails this week, you'll know I'm taking on a few clients for my program, Becoming Limitless.
But if you've been going back and forth about whether or not you want to join and are nervous about investing in my program, I'd love to share some insight into how I make a buying decision.�
There are only 3 reasons that I am nervous about buying something:�
1. I'm not sure if this program/service is the right "method" for me.
This means that I'm questioning if this process being offered actually works.�
If I follow what the coach says, will their process work for me?
It's so easy for people online to claim they have the best program and that everything works, and trust me, I've been burnt HARD by tens of thousands of dollars of coaching programs in the past.
It makes it hard to know if this is the right choice, right?
Here's how I coach myself on this: I search for other people who have been through the program and have great things to say about it.�
I want to know it worked for regular people, not just the superstar clients that already had a head start coming into the program.
I also clearly acknowledge that I am NOT a special snowflake. If something works for someone else, it's possible it would work for me.�
2. I'm not sure if the coach is the right coach for me. Do I trust them?
There are a BILLION coaches online, it feels like.
What makes someone different? How do I know if I can trust them enough to hand them my focus, energy, time and thousands of dollars?
Here's what I do:
I invest time into getting to know them. This can be done through a consult call, but usually, I stalk them quietly�
If they have a podcast, I listen.
If they do videos, I watch.
If they write posts, I read.
I want to see that they've been around for a while, that they haven't changed their program or niche in the last couple of months to meet the latest marketing trend, and that they genuinely pour value into their community.�
3. I'm not sure if I can do it. I doubt myself.�
This one is probably the hardest, and the most painful if I'm being honest.
When the voices in your head are screaming so loud that you can't do it, nothing has ever worked before, you keep wasting your money... it's hard to trust yourself to make a good decision again.
Here's how I coach myself on this:�
I write the name of the program or coach at the top of the page, then below, write ALL the reasons it won't work for me.�
I'm going to share a private journal entry that I did with this on May 26, 2022 when deciding on a $14,000 coaching investment.
[PROGRAM WON'T WORK FOR ME BECAUSE...]
* I won't finish the program�
* I won't show up on the group calls�
* It isn't with the head coach, but with the assistant coach and it's not my first choice�
* I won't put my full effort in�
* I already know everything they teach and I won't learn anything new�
Here is what I recognized from making this list:
1. These reasons are all a reflection on how I showed up in the last program I enrolled in. Even worse, I realized these were all choices I deliberately made to sabotage my own experience.
If I know I have to CHOOSE these things in order for them to happen... why would I? It's on me.
2. These are all just sentences in my brain. There is nothing factual or truthful about them. They are just my opinion,
Seeing them written there like that was a magnifying glass into why I was struggling. My brain needs some TLC, some coaching and some love.�
My brain doesn't always have my best interest at heart.
If you're struggling with your own self doubt, I feel what you're going through.
You must trust yourself, and sometimes that starts with a leap of faith with the right person.�
Maybe that's me? I'd be happy to book a 15 m zoom call with you to do this exercise, no expectations attached.
It just might be what you need to build enough trust in yourself to go after what you really want.
If at the end, you know I'm your person and you're willing to borrow my belief in you that you can do it, let's change your life together.
My Program
My 6 month 1-1 program, Becoming Limitless, is open for enrollment for 6 & 7 figure entrepreneurs who want to devote more of their bandwidth to achieving optimal health, doubling their energy, and establishing a sustainable health routine that aligns with their busy lifestyle.
We also work on routines for high quality sleep, simple systems for eating unprocessed food regularly during the week and increasing their resilience so they can successfully manage the stress of running a business and a family.
If you are interested, send me a DM and we’ll chat over IG to see if it’s a fit.
I’m enrolling clients now and we can get started as soon as next week.
Regardless of if you book a call, start next week or quietly consume my content for a couple of weeks, I'm here to help when you are ready.
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