06/08/2026
FIRST YOUTH SESSIONS
Today, our First Youth participants had the privilege of learning from Obakeng Matlou, Founder of Dikgosi Media. We were pleased to welcome him back after first hosting him in 2016 during our Deep Dive Fridays networking sessions in Gaborone. A decade later, we remain grateful for his continued investment in Botswana’s next generation of entrepreneurs.
Obakeng shared his journey in branding and communications, beginning in South Africa where he worked with global brands such as Adidas and Samsung, and later contributing to Botswana brands including Brand Botswana and Mascom.
He encouraged participants to dream boldly, reminding them that great businesses start with great dreams and that passion leads to excellence.
The session explored the meaning of branding. He challenged participants to rethink it, explaining that a brand is not what we think of our business, but what others think of it. He highlighted that a key sign of a strong brand is a returning customer, built on trust, consistency, and experience.
He also emphasised professionalism from the start of the entrepreneurial journey—from using professional email addresses to presenting oneself with confidence and taking one’s business seriously. How entrepreneurs present themselves, he noted, shapes how the market perceives them.
At IED, we remain committed to exposing our participants to industry leaders whose experience inspires them to build businesses that are profitable, respected, and built to last.
FNBF and IED, a partnership that empowers the youth!