Tourism Business Coaching & Mentorship

Dear Tourism Start-Ups,

UNDERSTAND THE SECTOR BEFORE YOU BUILD

Many start-ups enter the tourism industry with powerful ideas and passion yet struggle not because their ideas are weak, but because they have not aligned them to how the tourism value chain actually works.

Tourism is far broader than what we see on the surface. When entrepreneurs rely only on the roles or businesses visible around them, they unintentionally limit their own potential.

Your background, your lived experience, your local insight, these are not limitations. They are clues.They reveal where your strengths may naturally fit within the wider industry.

But the real work lies in understanding how to translate what you already know into something the sector needs.

Before building a tourism business, you must be clear about:

1. Who needs what you want to offer (your target market)

2. Where your business fits within the value chain

3. What problem you are solving

Many entrepreneurs skip this step and build from assumption instead of context and that is where frustration begins.

Tourism will not shape your idea for you.
You must shape your offer to fit the sector.

And that takes exposure, clarity, structure and guidance, the very tools most start-ups lack.

This is exactly what the Tourism Business Coaching & Mentorship Programme ( ) provides.

TBCMP is not about job preparation or basic tourism knowledge. It delivers industry mapping, value-chain clarity, practical support, and business alignment so that your idea can grow into a viable, relevant tourism business.

📣 EARLY BIRD REGISTRATION FOR TBCMP LAUNCH SESSION CLOSES 30 November 2025!

Join Cohort 7 and gain the clarity, structure and industry understanding you need to build a business that makes sense within the tourism economy.

To register, send to : [email protected] or WhatsApp +267 71395090 your
- Full Name
- Email Address
- Company Name ( If operational)
- Objective to enrol on the programme

TOURISM CAN EMPLOY YOU BUT IT CAN ALSO EMPOWER YOU TO EMPLOY YOURSELF

Tourism, when properly understood, presents far more opportunities than most people realise. The Tourism Business Coaching & Mentorship Programme (TBCMP) was created for individuals who already possess the foundations of entrepreneurship the ideas, the passion, the cultural understanding, and the local insight but lack the structure and industry exposure needed to develop these strengths into viable businesses.

Through practical coaching, guided mentorship, and a clear breakdown of the tourism value chain, TBCMP demonstrates that business ownership is not distant or exclusive. It is attainable, and it is a pathway many can access with the right knowledge.

Participants are guided to identify the economic value within their own skills and environment and to translate those assets into income-generating activities. Beyond technical learning, many gain clarity about what they can build and confidence in their ability to operate meaningfully within the tourism sector.

TBCMP exists to close the gaps between potential and industry knowledge, between ideas and formalisation, and between informal skills and structured economic participation.

The goal is practical: to help individuals build sustainable tourism businesses that generate real income and strengthen their communities.

Registration for the TBCMP Launch Session is Now Open!

28 February 2026, Gaborone (In-Person)
08:00 AM, Early Bird BWP1500.

Email: [email protected]

CALLING ALL TOURISM ENTERPRENUERS, START-UPS & COMMUNITY BASED OPERATORS!

Registration is now open for Cohort 7 of the Tourism Business Coaching & Mentorship Programme (TBCMP) launch session - a practical, industry-led learning journey designed to help you start, grow, or formalise your tourism business with confidence.

📅 LAUNCH SESSION
🕗 08:00 AM
📍 28 February 2026, Gaborone (In- Person)
💰 BWP 1,500 Early Bird (until 30 Nov 2025)
💰 BWP 2,500 Standard (until 15 Jan 2026)

Whether you are in accommodation, travel services, guiding, cultural tourism, experiences, conservation tourism, or supplier services - this programme is built to help you:

Understand the full tourism value & supply chain
- Position your business for partnerships
- Navigate compliance, licensing & industry standards
- Connect with fellow operators, mentors & industry experts

Topics Covered in the Launch Session include:
• The Tourism Landscape - Global to Local Lens
• Understanding the Customer Journey in Tourism
• Choosing the Right Tourism Associations
• Tourism Compliance 101- From Idea to Licensing
… and more.

The programme continues with 8 weeks of virtual sessions from March 2026 + an educational conservation & culture field visit (details and participation fee to follow).

TBCMP has capacitated over 200+ small scale tourism operators and entrepreneurs since 2021. If you're ready to build a tourism business that is credible, compliant, marketable, and sustainable, this is your next step.

For enquiries & registration:
[email protected]
WhatsApp +267 71395090

Tourism Business Coaching & Mentorship Programme (TBCMP)
Cohort 7 | 28 Feb- 25 Apr 2026

Register your interest: [email protected]

Thank you for the positive response to our Save the Date.

Since 2021, TBCMP has worked with over 200 entrepreneurs across Botswana , from new founders to early growth busineses looking to refine or expand their offerings.

What you can expect over the 8-week journey:

1. Focused business coaching led by professionals who understand tourism from the inside

2. Guidance on product development, packaging, pricing, and digital positioning

3. Regional learning based on real models of culture, conservation, and community

4. One-on-one mentorship and peer learning

5. A clear roadmap to take your idea, product, or service into the market with confidence

If you seek to develop a solid tourism business or investing in one, join us. The full programme brief will be shared soon.

Email: [email protected]


Image: Throwback to TBCMP Cohort 1( 2021)

Dear Start Ups

TOURISM BUSINESS COACHING & MENTROSHIP PROGRAMME (TBCMP)- COHORT 7 REGISTRATION NOW OPEN!

The tourism industry keeps evolving, and so should how we build, lead, and sustain our businesses.

From 28 February to 25 April 2026, the Tourism Business Coaching & Mentorship Programme (TBCMP) returns for Cohort 7, designed to equip tourism entrepreneurs and start-ups with practical insights, strategic clarity, and real-world mentorship.

Over eight weeks, participants engage in a blended learning journey that includes:
1. Expert-led sessions on business strategy, product development & marketing
2. Multi-Destination Travel Packaging and pricing models
3. Access to regional mentors and peer learning
4. Guidance on funding

Building a tourism business takes more than passion; it takes knowledge, networks, and nurture.

📩 [email protected]

Thank you

SAVE THE DATE ! 📅
28 February- 25 April 2026

TBCMP COHORT 7

SPOTLIGHT ON BUSH TRAVELLERS
A TBCMP-Aligned Mobile Safari Operator

Bush Travellers Safaris is a Maun-based mobile safari company that has been offering authentic safari experiences across Botswana since 2001.
Situated at the heart of Botswana’s safari capital and the gateway to the Okavango Delta, the company is rooted in a passion for exceptional service and cultural authenticity.

Specialising in tailor-made mobile safaris, Bush Travellers combines quality, ethics, culture, and adventure to deliver upscale experiences that consistently exceed expectations.

From thrilling game drives and tranquil mokoro excursions to immersive walking safaris and scenic boat trips, each journey is designed to connect travellers with the soul of Botswana.

Bush Travellers continues to champion responsible tourism while offering unforgettable journeys that reflect the rich biodiversity and heritage of the country.


www.bushtravellers.com

SPOTLIGHT ON LORATO LODGE AND CAMPING A TBCMP-Aligned Eco Getaway

At Lorato Lodge and Camping, it's more than just accommodation, it's a heartfelt escape into nature. Founded by Mr. Baboloki Tlale, this family-owned haven in Muchenje is rooted in a deep love for the wild and a strong commitment to eco-friendly living.

Powered by solar energy and surrounded by the beauty of Botswana’s natural landscape, Lorato Lodge offers a peaceful retreat for travelers seeking birding, wildlife encounters, and authentic outdoor experiences.

Step away from the everyday rush and reconnect with tranquility. Whether you're camping under the stars or relaxing at the lodge, Lorato is where stress fades and nature takes over.

We’re proud to showcase Lorato Lodge and Camping as a shining example of sustainable tourism supported through the TBCMP network.



www.loratocamp.com

A powerful close to an inspiring journey!

Last leg of the Tourism Business Coaching & Mentorship Programme (TBCMP) - and as one participant aptly put it, “It’s a marathon session this morning!”

From leading with people and harnessing the power of community-led tourism to exploring global sustainability standards and destination development, this session brings together the tools and insights needed to drive meaningful businesses in the tourism industry.

Thank you to our facilitators, and dedicated participants who continue to show what Tourism Business Excellence looks like in action.

Calling All TBCMP Alumni - Your Next Tourism Growth Opportunity Is Here!

We are thrilled to announce that TBCMP is an official partner of the NextGen Tourism Business Expo (NTBE) 2025, taking place from 03-04 September at Protea Hotel by Marriott, Gaborone, Botswana.

As a graduate of the Tourism Business Coaching & Mentorship Programme, you’ve already laid the foundation, now it’s time to scale, connect, and lead.

What’s in it for you?
• Access to high-impact B2B Market Connect sessions
• Invitations to exclusive summit and networking cocktail
• Showcasing opportunities for your Tourism business
• Reconnection with fellow alumni and new industry stakeholders

This is a transformation hub to amplify your impact and reposition your business in line with “The Tourism Shift.”

Secure your spot today!
https://forms.gle/xL1y1HCuKhr284xaA

Email: [email protected]