18/08/2021
Have you ever heard about Entry Barriers used in competitive strategies? Do you know how to analyze and understand your competitors and find the ways to stay competitive?
In this new free online crash course “Competition Demystified”, taught by Prof. João Guerreiro, you will learn about it by analyzing Blackberry, a company that failed to maintain its competitive position in the market, through the theory presented in the book “Competition Demystified” by Judd Kahn and Bruce Greenwald.
Students who get high scores in the final test receive a certificate of participation and may compete for scholarships.
Click on the link and register!
https://bit.ly/blackberry-mida