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START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Create
04/06/2026
The future of fashion retail demands less waste and more digital intelligence.
Here is your strategic filter of the week:
• Streetwear: Off-White
• Miami Swim Week: Trends
• Intimates: Sweet Pink
• Accessories: Mix of Materials
The full analysis of each topic is already on the platform. Link in bio!
Digitalization has transformed the fashion industry and retail permanently. You can no longer ignore this reality or rely solely on physical channels. Understanding how your digital positioning feeds your sales funnel is what separates amateur brands from scalable businesses.
Save this insight and prepare your team: your business's digital transformation cannot wait.
02/06/2026
How do you update classic wardrobe staples without losing their commercial, timeless appeal? The answer lies in geometry.
For the upcoming Fall/Winter 26/27 season, disruptive cutouts are gaining massive strength as a key design strategy to refresh minimalist pieces, especially in monochromatic and all-black assortments. By introducing unexpected proportions, clean asymmetries, and strategic plays of exposed skin, these cutouts perfectly balance the simplicity of smooth black surfaces, elevating the garment's perceived value on the retail floor instantly.
Are you sticking to classic basics or adding geometric cutouts to your next drop? Let’s discuss it below!
02/06/2026
The summary your planning needs.
We filtered what truly mattered in the fashion market last week:
• Streetwear: Laid-back Romance
• Jeanswear: Focus on the hems
• Menswear: Poetic Rebellion
• Sleepwear: Poet Blouses
The full analysis of each topic is already on the platform. Link in bio!
28/05/2026
Winter 26/27 minimalism gains volume and structure. Voluminous sets emerge as key pieces of the season, investing on clean shapes and technical finishes to create impact without visual excess, blending elegance and functionality for everyday wear.
Save our tips to explore this trend in your next collection!
27/05/2026
Amidst the darker color palettes of Fall/Winter 26/27, Grayish Blue helps break the seriousness of deep darks, adding a modern, versatile, and easy-to-match touch to the retail floor. It’s the ultimate "stealth wealth" color for accessories.
Will this shade be making an appearance in your F/W 26/27 accessory line? Let us know below!
How do you scale an independent designer brand until it becomes the strategic target of a major fashion group? In the brand-new track from START Academy, Manu Bragança, founder of .oficial, takes you behind the scenes of this multifaceted journey.
In this video series, she reveals the step-by-step transition through different business models and the strategic process behind the merger with Grupo Guerreiro. A true masterclass in management, market vision, and M&A (mergers and acquisitions) for creatives.
🚀 Content available now for subscribers. Watch through the link in our bio!
24/05/2026
What our Content team mapped out this week becomes strategy on your design table tomorrow.
Did you catch it?
• Second Skin (Updates)
• Australia Fashion Week: Highlights
• Activewear: Ultraviolet
• Kidswear: Expanded Playfulness
The full analysis of each topic is already on the platform. Link in bio!
The power of cultural branding: A conversation with Anuar Layón at Tecnomoda. 🇲🇽🔥
We sat down with designer and creative mind during the Tecnomoda event in Mexico to talk about the business behind a cultural phenomenon.
From creating the viral "Mexico is the S**t" movement to redefining contemporary Mexican streetwear, Anuar shares his insights on how to build a brand that connects deeply with community, identity, and global relevance.
Press play to learn how a powerful message can turn into a massive retail and cultural success.
What makes a brand truly unmissable today? Drop your thoughts below!
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De un mensaje viral a un fenómeno de branding: Entrevista con Anuar Layón en Tecnomoda.
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Durante el evento Tecnomoda en México, tuvimos el honor de platicar con , la mente creativa detrás del icónico movimiento "Mexico is the S**t".
Anuar nos comparte su visión sobre el streetwear contemporáneo, la importancia del diseño con identidad y cómo una marca puede convertirse en un verdadero símbolo cultural que resuena a nivel global. Una masterclass de comunidad, autenticidad y negocio.
¡Dale play y descubre los insights que todo emprendedor de moda necesita escuchar!
CTA: ¿Cuál es el mayor reto al crear streetwear con identidad hoy en día? ¡Te leemos!
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Behind the seams of Mexican luxury: an exclusive chat with Yakampot. 🇲🇽✨
During the Tecnomoda event in Mexico, we caught up with the Creative Director of to discuss the future of contemporary Latin American design.
Known for masterfully blending traditional indigenous craftsmanship with sophisticated, modern silhouettes, Yakampot is a true masterclass in fashion heritage and brand positioning.
Press play to hear her exclusive insights on how to scale cultural identity without losing authenticity.
How does your brand balance tradition and trend? Let’s discuss below! 👇
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Diseño con identidad: platicamos con la Directora Creativa de Yakampot en Tecnomoda. 🇲🇽 Conexiones START.
Directo desde México, tuvimos un encuentro exclusivo con la mente creativa detrás de durante el evento Tecnomoda.
Platicamos sobre cómo la marca ha logrado posicionar la artesanía tradicional mexicana en el mercado del lujo contemporáneo. Una visión única sobre el diseño con propósito, la preservación cultural y las estrategias clave para conectar con el consumidor actual.
¡Dale play y llévate estos insights directo a tu estrategia de negocio!
¿Qué es lo que más te inspira del diseño latinoamericano? ¡Te leemos en los comentarios! 👇
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