START by WGSN

START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Create

d by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

The violet spectrum stole the spotlight at early material trade shows. Whether modernizing traditional rustic knits at P...
02/09/2026

The violet spectrum stole the spotlight at early material trade shows. Whether modernizing traditional rustic knits at Pitti Filati or updating denim via vintage-effect stonewashing, this color family promises to be a standout accent for the cold season.

Explore how to integrate this key shade into your upcoming product mix.

📌 Is your design team bringing digital-inspired shades into your winter collections? Drop your thoughts in the comments below!

31/08/2026

Turning Lifestyle into Success: The TVB Shorts Case Study at START Academy.

Building a brand with strong community appeal and technical product differentiation is every fashion entrepreneur’s dream.
In the new case study from START Academy, Caio Vaz and Jonathan Marinho break down how they turned TVB Shorts into a successful business model blending native storytelling, textile tech, and retail expansion.

An essential masterclass for anyone looking to scale their operations while maintaining authentic positioning and protecting profit margins.

📌 Access START Academy via the link in our bio and check out the full series!

The summary your planning needed today.We filtered out what really matters in fashion this week:• Menswear: Sheer• Occas...
30/08/2026

The summary your planning needed today.

We filtered out what really matters in fashion this week:

• Menswear: Sheer
• Occasionwear: Metallics
• Intimates: Ergonomic Cup Bra
• Colors: Violet - F/W 2027/28

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

As the global fashion industry seeks more authentic narratives and moves away from Eurocentric design perspectives, clas...
28/08/2026

As the global fashion industry seeks more authentic narratives and moves away from Eurocentric design perspectives, classic stripes are being re-evaluated through the lens of their true territories and origins. In the Americas, the rich textile heritage of Mexican sarapes and Southwestern weavings provides a masterclass in color, contrast, and geometry—built over centuries of cultural exchange.

For design teams, this shift offers a strategic blueprint for incorporating vibrant, multicolored striping and craft-inspired patterns into contemporary collections with depth, intention, and respect for original technique.

Swipe left to explore key pattern placements and visual references!

Highlighted by START since 2025, turquoise is the exact definition of freshness and lightness. Featured across themes li...
27/08/2026

Highlighted by START since 2025, turquoise is the exact definition of freshness and lightness. Featured across themes like Echoes of the Sea, Tropical Sunset, and Solar Code, the shade remains an essential choice to refresh casual, beachwear, resortwear, and streetwear collections.

Swipe through the carousel to trace the historical evolution of this color and inspire your design team!

Has your brand tapped into turquoise this season? Let us know in the comments!

Do you set trends, or are you just copying what’s already on the rack?Tracking the catwalks and understanding the logic ...
25/08/2026

Do you set trends, or are you just copying what’s already on the rack?

Tracking the catwalks and understanding the logic behind every market shift is what separates the brands leading the industry from those chasing their competitors.

Fashion research isn't intuition, but a rigorous analytical process connecting culture, retail data, and consumer behavior to predict what will actually sell.

From decoding macro-trends (which shape the market for the next 5 years) to translating micro-trends into immediate commercial products, anticipating consumer desire demands metrics and validation.

Want to structure your brand’s creative process with the same precision as the industry’s top players?

Comment RESEARCH to get our free e-book, "How to Research Fashion Trends," sent directly to your DMs.

Market temperature check: what changed in fashion this week 👇 • First Insights - Womenswear F/W 2027/28• Occasion wear...
24/08/2026

Market temperature check: what changed in fashion this week 👇

• First Insights - Womenswear F/W 2027/28
• Occasion wear: Low Rise
• Sneakers - Comfort and Technologies
• Activewear: Halter Neck Top

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

Under the concept FUTURA 100+, SAPICA Mexico 95 marked a historic milestone for Guanajuato’s fashion ecosystem. The even...
22/08/2026

Under the concept FUTURA 100+, SAPICA Mexico 95 marked a historic milestone for Guanajuato’s fashion ecosystem. The event showcased a clear shift: brands are no longer just producing goods; they are crafting complete brand narratives.

By connecting manufacturing power with creative direction and storytelling, Mexican designers are setting a new benchmark for identity-driven, highly commercial collections.

Developing your next line? Tap the bookmark icon to save these strategic insights for your team!

22/08/2026

START by WGSN en SAPICA | Part. 4 Elizabeth Salim

Valores, ADN de marca y el futuro del diseño con propósito.

Para cerrar nuestra serie de entrevistas de 4 partes directamente desde Sapica, conversamos con la diseñadora Elizabeth Salim, fundadora de Salim, para analizar cómo un sólido sistema de valores y un ADN de marca firme pueden impulsar el éxito comercial sostenible.

Elizabeth comparte su perspectiva sobre cómo construir un universo de marca coherente, mantenerse fiel a los ideales centrales en un mercado acelerado y transformar los principios del diseño consciente en productos escalables de alto impacto.

¿Buscas alinear la identidad de tu marca con la demanda del mercado? Haz clic en el enlace de nuestra bio para acceder a nuestros reportes de tendencias completos e información estratégica de la industria.
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Values, brand DNA, and the future of purpose-driven design.
To close out our 4-part interview series direct from Sapica, we sit down with designer Elizabeth Salim, founder of Salim, to dissect how a strong value system and an uncompromising brand DNA can drive sustainable commercial success.
Elizabeth shares her perspective on building a cohesive brand universe, staying true to core ideals in a fast-paced market, and transforming conscious design principles into scalable, high-impact products.

Looking to align your brand identity with market demand? Tap the link in our bio to access our full trend reports and industry insights.

21/08/2026

START by WGSN en SAPICA | Part. 3 Aldo Haro

En la tercera entrega de nuestra serie de 4 partes desde la feria comercial de calzado y marroquinería más importante de México, conversamos con Aldo Haro, director creativo de Siete Cactus, para explorar cómo la identidad regional y la herencia artesanal pueden traducirse en productos modernos y altamente competitivos.

Aldo desglosa el equilibrio entre la narrativa auténtica, la selección de materiales y la durabilidad estructural, mostrando cómo las raíces culturales pueden impulsar el valor de marca y el crecimiento comercial en el mercado global.

¿Estás desarrollando la narrativa de tu próxima colección? Haz clic en el enlace de nuestra bio para acceder a nuestra cobertura completa de ferias comerciales y reportes de tendencias.

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In Part 3 of our 4-part series from Mexico’s premier footwear and leather goods trade fair, we sit down with Aldo Haro, creative director behind Siete Cactus, to explore how regional identity and artisanal heritage can be translated into highly competitive, modern products.

Aldo breaks down the balance between authentic storytelling, material selection, and structural durability—showing how cultural roots can drive brand value and commercial growth in the global market.

Developing your next collection narrative? Tap the link in our bio to access our full trade shows coverage and trend reports.

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