07/03/2025
“Place branding” — a strategic approach to brand, conceptualise, communicate, and foster an image or sense of place for a town, city, or region — can shape people's perceptions about that place and drive its competitive identity.
PlaceYour project is cofunded by the European Union in a consortium of 6 countries (Italy, Greece, Spain, Brazil, Colombia and Mexico), that will train 5 participants per country in the field of branding design. It's a VET project (Vocational Education Training), they will gain knowledge to train young people in this field.
The vocational education and skills training programs are designed to prepare individuals for a specific job or career. Through this course, students can gain essential skills (or vocational skills) needed for future employment as well as general knowledge similar to what is learned in high school.
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