Coming Soon... We help businesses find the assets that set them apart from the competition and create value for their customers.
On top of that we take care of the look and feel of your company, so that it has a fighting chance in a highly competitive marketplace.
27/12/2016
It is no secret that Heineken is one of our favorite brands when it comes to personality, but these clips with Benicio del Toro are just plain fun to watch.
Heineken | "World Famous" #MoreBehindTheStar Benicio del Toro and Heineken are both recognized around the world. Luckily for us, people remember our name. Heineken has a passion for delivering only the ...
What are Dark Patterns in UX/UI design, how companies use them to trick users and what we can do about it.
Dark Patterns - User Interfaces Designed to Trick People Dark Patterns: fighting user deception worldwide A Dark Pattern is a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills. Normally when you think of “bad design”, you think of the creator as b...
09/03/2016
Japan tops the Country Brand Index in the latest FutureBrand report. Leader in robotics and consumer electronics, it looks like Asia's rising sun is also top of mind when it comes to business potential and travel.
is ranked #1 in our latest Country Brand Index! Download the full report here: http://www.futurebrand.com/cbi/2014
19/02/2016
With companies trying to fit in rather than differ from what's trending, visual language becomes increasingly more uniform and less interesting.
22/10/2015
Best practices don’t make you the best. They make you average.
25/09/2015
Are robots the future of service industries?
Replaces Humans with iPads at an Automated Restaurant Those sick and tired of having to deal with their fellow humans all the time have a new respite – a fully automated restaurant in San Francisco.
27/07/2015
As an old business saying goes: In a team of ten people - all of whom are in agreement, nine are unnecessary. That is why, in order to ensure diversity and limit groupthink in your company, go beyond the "culture fit" and experiment.
Why we shouldn't be trying to make people happy at work all of the time A quick scan of recent media highlights an entire industry exists around workplace happiness. Being a corporate happiness expert is now a job title. As part of this effort, billions of dollars are spent…
14/04/2015
Focusing on growth without a good strategy is not the way to go. On the other hand, knowing your capabilities and what you stand for sounds like a winning strategy.
CDS SoundBite: Why do so many strategies fail when it comes time to execute? Getting strategy right is the single most valuable decision that any executive can make. In our new video series, Strategy& CEO Cesare Mainardi and Senior Pa...
"Technology has changed the nature of the relationship between customer and company, and between companies and their employees. People interact with businesses differently—and they expect different things. Viral marketing and digital ‘word of mouth’ have put more power in the hands of the consumer and increased the demand for good value and good service". The question is: Does your work create value that is meaningful, durable and tangible?
28/12/2014
NAMCO, the creators of the best-selling arcade game in history - Pac-Man, are now building on their brand. The company is creating a real experience for the fans by opening a themed restaurant in 2015.
Pac-Man themed restaurant coming to Chicago Namco Entertainment will open a Pac-Man themed restaurant near Chicago's Woodfield Mall. In January, the 40,000 square foot facility, named Level 257 in reference to the famous final "killscreen"...
04/12/2014
It's that time of the year and again Pantone surprises us with a new color trend. Hello 2015.
Marsala - Pantone Color of the Year 2015: - Color trends, color palettes , Pantone 18-1438 TCX. Introducing Marsala Pantone Color of the Year 2015, a naturally robust and earthy wine red color from pantone.