07/02/2015
Here are some reminders from the SPJ Code of Ethics that could have helped Williams and NBC News avoid the situation and to guide them in their damage control:
Journalists should:
-Take responsibility for the accuracy of their work.
-Verify information before releasing it.
-Remember that neither speed nor format excuses inaccuracy.
-Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
-Gather, update and correct information throughout the life of a news story.
-Never deliberately distort facts or context, including visual information.
-Respond quickly to questions about accuracy, clarity and fairness.
-Acknowledge mistakes and correct them promptly and prominently. Explain corrections and clarifications carefully and clearly.
-Expose unethical conduct in journalism, including within their organizations.
-Abide by the same high standards they expect of others.
This week was a tough week for Brian Williams, anchor of NBC Nightly News, who recanted and apologized for "misremembering" that he'd been on a helicopter that had been shot down by a rocket propelled gr***de in Iraq in 2003. Williams was on another helic