13/04/2016
🔥$uperette $quad on point🔥
We design advertising that generates, amplifies and nurtures Word of Mouth. http://superette.eu
“The Audience is the New Medium”: 50% of advertising’s ROI comes from it’s ability to generate conversations (Keller-Fay & MarketShare – 2012). We make sure every marketing € you spend gets people talking about your brand, both on- and offline. WHAT WE CAN DO FOR YOU:
Research: We decode your audience’s social interactions and identify opportunities to become part of their conversations. Consul
13/04/2016
🔥$uperette $quad on point🔥
This Sunday in the AB, LenovoBelgium will hand out Humo's Rock Rally Audience Award. Not wanting to settle for a lame old trophy, we decided to spice things up a bit, by challenging Maarten De Ceulaer and Undefined to come up something remarkable. Find out more about this project on www.lenovo-progressives.com
31/03/2016
Shooting the last stages of our upcoming project for LenovoBelgium and Humo's Rock Rally, featuring Maarten De Ceulaer and Undefined. In your Newsfeed next week!
15/01/2016
We're on fire! Where the hose at?
20/10/2015
Mad skills
04/09/2015
In an effort to further understand Word of Mouth, we are looking for people who would be willing to have a 1h chat about their experience taking a bank loan in Belgium. Pierre will come to where you are with Belgium's best chocolate or it's value in cash if you prefer.
Is there anyone around you who recently has taken a loan?
08/07/2015
A great overview of the basic psychological principles a marketer should use every day.
15 Psychological Studies That Will Boost Your Marketing The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.
16/06/2015
Happy to announce You Lazy Tourist, our Belgian box full of goodies only (some) locals know about, got featured this week in brusselnieuws.be !
With the collaboration of 13Pulsions
You Lazy Tourist-cadeaubox: 'België is meer dan mosselen-friet' 'You Lazy Tourist' is een soort van cadeaubox voor mensen die weten wat ze willen, maar niet preciés wat ze willen... Ze steken een doos vol Belgisch lekkers in elkaar en leveren die op om het even welke plek in Brussel.
01/04/2015
The 21st century adman has to master an entirely new set of skills to generate Word of Mouth. If you have these skills, please get in touch!
Advertising is Dead. Long live Word of Mouth. Why our job has fundamentally changed and how we can adapt.
18/03/2015
Pierre wrote an article on Bloovi that seems to have launched an important debate: "Has trust shifted from brands to people?"
Reclame is dood. Lang leve mond-aan-mond reclame! Waarom onze job fundamenteel veranderd is en hoe we ons kunnen aanpassen.
13/03/2015
Super happy to announce the launch of www.youlazytourist.be - A box filled with Belgian treats, only (some) locals know about. Delivered within 24h in . // Collaboration with our friend 13Pulsions.
"To be successful a product or brand story must feed people's appetite for self-expansion."