EAVI - Media Literacy for Citizenship

EAVI - Media Literacy for Citizenship

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Based in Brussels, EAVI advocates for media literacy and citizenship policies and initiatives in Europe and beyond.

EAVI (www.eavi.eu) is an international non-profit organisation based in Brussels, aiming to enable citizens to engage competently with media so they can fully participate in democratic life. We conduct research, hold and attend conferences, create resources and multimedia content and advise the EU institutions.

17/06/2026

🤖 The rise of AI has introduced a new dimension to the information landscape, enabling the creation of fabricated videos, images, and voices that convincingly imitate reality.

📲 Known as “deepfakes”, these synthetic media forms are becoming increasingly sophisticated and accessible. From election interference to everyday social media manipulation, fabricated content spreads fast, eroding the democratic trust that holds our societies together.

🛡️Awareness is the first line of defence: knowing how deepfakes work, what laws protect us, and how to verify what we see and hear is more important than ever. Scroll through the infographic to learn how to spot the fakes and stay protected!

16/06/2026

The Voices Awards Thessaloniki 2026 - Open for submissions! 🏆

🌍 The Voices Awards will honour 25 outstanding projects across eight categories spanning journalism, storytelling, and media literacy advocacy.

📣 Four Media Literacy Awards celebrate initiatives that promote critical thinking, active citizenship, and healthier information ecosystems, from news literacy and AI awareness to democratic participation and empowering people to navigate and create media responsibly.

🧠We invite all individuals and teams who have achieved significant impact in any media literacy-related topic to share their initiatives with us!

🔹 Each awardee will receive a €1,200 prize, with all winners being awarded at the European Festival of Journalism and Media Freedom in Thessaloniki on 26-28 November 2026.

📅 Deadline for submissions: 23 August 2026 (11:59 PM CEST)
🌐 Apply and read the call and requirements here: https://voicesfestival.eu/voices-awards/

15/06/2026

How can media literacy strategies help safeguard citizens in an AI-driven information ecosystem? How have social media algorithms transformed the way information spreads? How can we ensure that AI aligns with human values and ethical principles? What does it mean to use AI responsibly? We explored these questions, among others, in the latest series of the EAVI Conversations podcast.

In our latest article, we share some of the key lessons that emerged from our conversations with experts. From questioning the information we encounter online and reflecting critically on our use of AI, to defending human agency and having the courage to reject systems that do not genuinely benefit our societies, these insights offer practical guidance for navigating the opportunities and challenges of the AI age.

🔗 Read the full article here: https://eavi.eu/what-we-learned-from-8-conversations-about-ai-and-media-literacy-what-we-can-all-do-according-to-the-experts/ .

12/06/2026

🇪🇺 Over the past months, EAVI has been actively advocating for media literacy to have a stronger place in the next EU budget.

At the centre of this debate is the proposed programme, which will shape how Europe funds culture, media, civil society and democratic resilience in the next Multiannual Financial Framework (2028–2034).

By merging Creative Europe and CERV, AgoraEU could become a key instrument to support Europe’s cultural, media and civic ecosystems. But will it give media literacy the place it deserves?

In our latest article, EAVI critically assesses the European Commission proposal, the European Parliament’s draft report and the Council position, and sets out what still needs to change to make media literacy a real priority.

EAVI calls for:

✅ media literacy to be established as a specific strand of AgoraEU, with dedicated financial resources;
✅ a bigger budget for AgoraEU, so culture, media and civil society can effectively respond to threats to democracy;
✅ a strengthened definition of media literacy, going beyond technical skills and critical thinking;
✅ sustainable structural support for civil society, including operating grants, 100% funding of eligible costs and lighter administrative procedures;
✅ media literacy to be integrated into the reporting of AgoraEU-funded actions;
✅ clear support for public-interest, non-profit organisations, not only private industry;
✅ funding that respects subsidiarity by supporting European, national, regional and local actors;
✅ stronger complementarity with other EU initiatives, including the European Democracy Shield.

🔗 Read the full article here: https://eavi.eu/eavis-work-in-promoting-media-literacy-in-the-next-eu-budget/ .

28/05/2026

🛡️ Is the EU's new European Democracy Shield enough to protect our democracies? From combating disinformation and foreign interference to boosting media literacy and election integrity, the EU has laid out an ambitious framework. But critics warn it's largely an umbrella over existing initiatives, without dedicated funding or truly new approaches. We break it down in our latest article.

🔗 Read the full article here: https://eavi.eu/the-european-democracy-shield-an-ambitious-strategy/

26/05/2026

📢 Is AI eroding our common information space? Murielle Popa-Fabre, Senior Tech and Policy Advisor, explains how we are becoming ‘an audience of one’.

In our traditional information space, news was edited and shaped by newsrooms, yet it typically covered similar topics. However, AI-mediated information systems personalize content to such an extent that we might find ourselves isolated in individual bubbles.

📢 Stay tuned for more interesting takes from media literacy experts!

22/05/2026

📺How can public service media remain relevant to the people? Wouter Gekiere, Head of Brussels Office at European Broadcasting Union ( ), explains the different challenges public service media face.

There is no single clear solution. Public service media require financial backing, partnerships, and a well-defined policy framework, etc. And according to Wouter, Europe must also contribute to this effort.

📢 Stay tuned for more interesting takes from media literacy experts!

22/05/2026

🏛️ How can we defend our democracies from desinformation? Paula Gori, Secretary-General and Coordinator of the European Digital Media Observatory, explains that we need a multi-level approach.

We must develop critical thinking skills and adapt them to evolving technology. Equally important is ensuring the regulatory framework. All of these efforts must be grounded in thorough research.

📢 Stay tuned for more interesting takes from media literacy experts!

21/05/2026

🎙️ In this episode of the EAVI Conversations Podcast, we meet Dr. Elizabeth Milovidov, international digital parenting expert, founder of DigitalParentingCoach.com and Global Head of Parental Advocacy at Roblox, in conversation with EAVI’s Secretary General, Paolo Celot.

When asked what parents can do in the AI era, she explains her paradigm, which she calls the ACE method: awareness, critical thinking, and engagement. The key to the method, she argues, is for parents to listen and learn from their children. This is the only way parents can truly understand how their children use technology, and under what conditions.

What parents need to teach their children is to use AI wisely. Just like children can enjoy fast food on occasion, technology should be consumed consciously, with critical thinking, and an understanding of why and how.

On bans, Elizabeth is clear: restriction is not the solution. As she has seen time and again, when children are prohibited from something, they find workarounds, such as downloading less regulated apps and turning to VPNs. Our job as parents and educators is to make sure children know they still need to think in order to have the skills to function in the world.

🎧 Join us for an inspiring conversation on digital parenting, AI, and the centrality of media literacy for children’s development.

👉 Find out more about Elizabeth and her resources for parents on her website digitalparentingcoach.com

21/05/2026

🗞️ How much can we expect from journalists? Renate Schroeder, Director of the European Federation of Journalists () , explains how journalists face increasing pressure in this digital environment.

The demand for more volume is eroding the quality of the work journalists can provide. We need to find new models that provide journalists with the time and resources they need to produce high-quality, trustworthy news.

📢 Stay tuned for more interesting takes from media literacy experts!

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