27/09/2026
Protein at breakfast will not build muscle on its own
Protein has become one of the most aggressively marketed nutrients in the modern food landscape. It appears in breakfast pastries, snack bars, puddings and drinks, often presented as a shortcut to strength, satiety and better health. That marketing rests on a partial truth. Protein does matter. It helps maintain muscle, supports growth and repair after injury, contributes to recovery, can help with fullness and weight regulation, and plays an important role in healthy ageing....
Protein has become one of the most aggressively marketed nutrients in the modern food landscape. It appears in breakfast pastries, snack bars, puddings and drinks, often presented as a shortcut to …