ecoMEDIAeurope.net

🌍🇪🇺 On today’s International Women's Day, EcoMediaEurope proudly publishes a remarkable research result for the first time.
👩‍👦 Mothers are the most important conversation partners when 14-year-olds decide about their educational pathway.

The study by education researcher Norbert Aichholzer clearly shows that young people mainly discuss their educational and career decisions within their families.

With 22.85%, mothers are the most important discussion partners, followed by fathers (20.97%). Friends (18%) and teachers (around 9%) play a significantly smaller role.

A similar pattern appears when young people look for information about the Austrian education model “Apprenticeship with Matura”: parents are by far the most important source of information, ahead of teachers, career guidance and peers.

These findings highlight an important message:
👉 Women – especially mothers – play a crucial role in shaping the educational decisions of the next generation.

As a European education network, EcoMediaEurope is proud to officially publish these results today for the first time.
On International Women’s Day, this insight underlines how strongly women influence educational opportunities and future pathways for young people across Europe. 🇪🇺✨
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Link to the research paper by Norbert Aichholzer, educational researcher on educational pathway decisions and career choices, and global ambassador for apprenticeship and dual education with a focus on China:

https://fachberufsschule-wolfsberg.at/wp-content/uploads/2025/03/Aichholzer-Norbert-Matr.-Nr.-403857-Univ.-Kaiserslauter-Masterarbeit-Einflussfaktoren-auf-Bildungswegentscheidungen.pdf

Link to hiis 16 Captures for Mother.
https://www.story.one/de/author/norbert-aichholzer/
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EcoMediaEurope is already preparing for the next International Conference. Topic: AI. Your contributions are welcome.
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🇪🇺

ecoMEDIAeurope.net was represented today by Norbert Aichholzer at an international OECD discussion round.
Thank you to OECD Education and Skills for this inspiring webinar and the valuable international discussion on how educational research can better support schools and policymaking.
From a Dual VET perspective, strengthening the connection between research, schools and industry is particularly important for addressing global skills shortages and youth unemployment.
Since 2003, EcoMedia Europe has been actively working on the concept of the digital school of tomorrow, bringing together educational institutions, researchers and industry partners from across Europe to develop innovative approaches for vocational education and training.
The conference focused on current international developments in educational research, new approaches to evidence-based education policy and strategies for integrating research results more effectively into school practice. Key topics included future skills, digital transformation in education and stronger cooperation between research, education systems and the labour market.
EcoMediaEurope

Dir. Ing. Mst. Norbert Aichholzer, M.A. is currently on a global world tour. He is visiting EcoMedia partners on all continents. In addition, he is presently acting worldwide as a consultant for Vocational Education and Training ( ) and dual education systems ( ).
In his keynotes, he also speaks about his upcoming book . The book focuses on the crucial role of the mother in her child’s educational decision-making process — especially at the age of 14. For the first time, he has provided scientific evidence that social media and similar influences are not the most decisive factors. The mother has the greatest impact.
Here is the link to the texts, which will soon be translated into various national languages and published as a book.
He is currently looking for co-authors to collaborate and further develop this work together.

We would ike to share your Story at the next EcoMedia conference!

Norbert Aichholzer | Autor bei story.one

🇬🇧 English
The office is currently everything for the upcoming event. Since 2005, all members have made significant contributions to the topic of “The Digital School of Tomorrow.”
The next event will present best practice examples on AI – Artificial Intelligence from all European countries. The feedback so far shows great interest.
Please share your best practice examples on social media using the hashtag .
Our team will review submissions and, in the first stage, share selected examples here on Facebook.
In the second stage, selected schools will be invited to present their AI innovations at the upcoming event.
The office is currently working on an Education AI White Paper in three categories:
AI for Students
AI for Teachers
AI for School Management
Contact us via FB Messenger or at [email protected]
Kind regards,
Norbert Aichholzer, Chair

🌍 Global Vocational Education in Practice

Norbert Aichholzer from our education network EcoMedia Europe is visiting vocational education institutions around the world to explore best practices in Dual Vocational Education and Training (Dual VET).

This time, his journey led him to Australia, where the TAFE NSW system in the state of New South Wales stands out for its exemplary quality management, clear mission, and high-quality learning environments.

If you are planning teacher mobility, student exchange programmes, or international cooperation projects with Australia, Norbert Aichholzer is also available to provide expert guidance and strategic advice.

🌐 Connecting vocational excellence across borders.

About TAFE NSW | TAFE NSW Learn about TAFE NSW, one of Australia's leading providers of vocational education and training. Explore our diverse range of courses and start your journey today.

That was ! 400 apprentices and those responsible for education were at the vocational school Fachberufsschule Wolfsberg. Work was carried out in the fields of wood, automation technology, metal and automotive.
Director Aichholzer Norbert and his team from the Vocational School Fachberufsschule Wolfsberg are looking forward to the international meeting with apprentices from , , and .

SkillMe: Hunderte Talente trafen sich zur ersten internationalen Konferenz im Tal Zum ersten Mal fand die „SkillMe Conference“ im Lavanttal statt. 400 Lehrlinge aus dem Alpe-Adria-Raum nahmen daran teil.

Die internationale Konferenz kommt nach Kärnten.

Infos: www.skillme.eu

... The participants from the Czech Republic and Slovakia have already arrived at the Fachberufsschule Wolfsberg.
Gymnázium Jana Pivečky a SOŠ Slavičín Stredná odborná škola technická Dubnica nad Váhom





Aichholzer Norbert

wird kommende Woche an der Fachberufsschule Wolfsberg ausgetragen. Die ersten Teilnehmer sind bereits in Wolfsberg angekommen.