I’m not sure why more people aren’t talking about this because I feel like this is the conversation that I keep having WEEKLY with women who are really weighted down with a lot of guilt and shame about where their business currently is.
The first thing, and I know this is scary AF but you have to drop the subtle performative façade that you’re trying to keep up in your business because you think this is the only way people will want to hire you and work with you.
I realize this feels HELLA scary (come talk with me) and there’s definitely a way to do it, which I won’t get into here but I can’t tell you how much quicker your business will turn around when you stop pretending like everything is OK when it’s really not.
➡️ The reason this matters is because you aren’t seeing your business clearly when you’re trying to keep up a façade.
And when you aren’t seeing things, clearly, you aren’t making the decisions that you need to make to actually move your business forward.
You won’t get back to a 6-figure or multiple 6-figure business by pretending that everything is OK.
People are smart and they may not know exactly what’s going on, but they can feel there’s a disconnect in what you’re saying and what’s actually going on underneath the surface and they are hesitating.
Kylie + Co.
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1:1 Life + Business Coach ⚡️ Helping women build lean, profitable business and interesting lives
💸Fat bank accounts & full passports
✈️ Currently living in Europe
The online business world can really mess with your vision &
it messed with mine for a while.
At one point, I genuinely started questioning whether I was building my business “wrong”.
One 1:1 offer and according to the internet, there was NO WAY I was going to be able to build a multi-6 figure business with 1:1.
When we picked up and moved our lives abroad I had this beautiful opportunity to set things down for awhile and really ask myself…
Where have the biggest results** for me and my clients**actually come from?
Not where does everyone say they come from but where have I seen them come from.
I looked at client case studies and the pattern was impossible to ignore.
➡️I’ve helped multiple women create her first consistent $10k month after we simplified their business.
➡️I’ve watched one client generate over $160,000 in 90 days because we got crystal clear on her positioning, messaging, and sales strategy.
➡️I’ve had another client book 11 discovery calls in 6 hours after making a handful of strategic changes to how she was communicating her work. (We both laughed because apparently “nobody gets on sales calls anymore.”)
➡️The women who’ve stayed with me for 2+ years because every time their business grows, the questions get different. The work gets deeper.
The closer I’ve been to my clients, the better the results have been and the better the results have been, the more profitable my business has become.
So I’ve stopped measuring my business against someone else’s definition of success.
My goal hasn’t been to escape the work that actually gets clients results. It was to get clients the results they come to me for and build a business I actually wanted to wake up and run.
And for me, that’s been incredibly profitable.
You’ve misunderstood trust, and honestly, same.
Most of us don’t actually need help trusting success.
We need help trusting myself while success is still taking shape.
For me, it has had very little to do with faith and more to do with restraint.
I don’t think it’s some beautiful, mystical state, it’s just behaving like someone who believes she can handle what comes next…long before she has proof.
Would love to hear how you’ve navigated trust in a wobbly season??
I swear, right before a business expands, this is one of the first things I notice.
You start having conversation that the past you would have avoided.
It’s like somewhere inside you - you just know that every action is a vote for the kind of person you believe yourself to be and certain things just frankly aren’t good enough anymore.
James Clear talks about this within his books & identity work and it’s fascinating because I see this shift over and over with clients.
Before the income changes, before the “proof” arrives…
Their standards change and when your standards rise for yourself, it’s almost impossible not to raise them around you, too.
You stop pretending things are fine when they aren’t.
You stop accepting half-done, almost-right, “good enough” situations and not because you’re trying to be difficult but more because you’re becoming congruent.
Eventually, your business catches up to the standards you’ve already decided are normal.
And honestly, I’m curious…
What conversation are you having now that the old version of you would’ve avoided?
This probably isn’t the list you’ve heard 📋 but it works.
I’ve had the honor of helping multiple women create their first $10k months and I’ve created that result myself many times.
And if there’s one thing I want you to know, it’s this…
You’re a lot closer than you think.
Your first $10k month is usually far simpler than you’re making it.
Not easy but simpler.
None of these things are particularly sexy but I’ve watched them work again and again.
And I think that’s really good news for you because it means your first $10k month probably isn’t hiding in some strategy you haven’t found yet.
So call off the search & rescue…
It’s probably buried underneath all the things you’re spending time on that don’t actually matter.
No one’s asking for more sophisticated lasagna 😂
And yet most of us, including me, have a habit of stopping things that are working because they start to feel too basic, too familiar, or somehow unworthy of the next level.
I’ve done this more than once in my business.
It’s almost like we assume successful people eventually graduate from the things that got them there but it’s not.
I’ve looked at strategies that were objectively creating clients, revenue, trust, and opportunities and thought:
“Surely I’m supposed to be beyond this by now.”
Beyond one-on-one work >> “should be offering Masterminds”
Beyond free calls >> “should be charging for my time”
Beyond having a small audience >> “should have a bigger audience by now”
The funny thing is, none of those things stopped working in my business.
I had just started comparing them to flashier (read more scaleable) business models & this almost ruined my business
The kind everyone seems to be talking about online.
But looking back, I basically built a 6-figure business version of selling really delicious, handmade lasagna and that works.
I don’t know who needs to hear this, but don’t stop doing the things that are working right now for you & your business.
🙅🏻♀️The goal isn’t to “outgrow the things that are working”
What if your “Competitive Edge” is boring??
what do you think?? 💭
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