27/08/2026
🎬 The future of media isn't about humans versus AI. It's about how human creativity evolves alongside it.
In a thought-provoking article, Lana Scott from MIT Open Learning explores why the most valuable skills in tomorrow's media landscape won't be technical alone. As AI takes on more routine production tasks, qualities such as creativity, critical thinking, ethical judgment and collaboration become even more essential.
Rather than asking what AI can replace, the article invites us to ask a more important question: What uniquely human value will we bring to media work?
💡 Whether you're an educator, media professional or content creator, this perspective offers plenty to think about.
👉 Read the full article: https://media-and-learning.eu/subject/artificial-intelligence/the-future-of-media-work-isnt-ai-its-us/
by Lana Scott, MIT Open Learning, US. If you’ve worked in educational media recently, you’ve probably felt it. Walk into almost any university media office today and you’ll hear the same conversations.