27/06/2026
Sylhet City Lions Club
Strategic Action Plan
Service Year 2026–2027
President Nominee: Lion Rozina Akhter Shipa
Secretary Nominee: Lion Hasan Mahfuz
---
Introduction
Under the visionary leadership of President Nominee Lion Rozina Akhter Shipa and Secretary Nominee Lion Hassan Mahfuz, the Sylhet City Lions Club is committed to building a stronger, more impactful, and internationally recognized club during the 2026–2027 Service Year.
This strategic action plan focuses on two primary objectives:
- Delivering meaningful and sustainable humanitarian service to the people of Sylhet.
- Expanding and strengthening club membership through a structured recruitment and retention strategy.
Together, these initiatives will reinforce our commitment to the Lions Clubs International motto:
"We Serve"
---
Part I: Strategic Vision & Organizational Alignment
Core Vision
"Local Service, Global Standards."
Every project undertaken by Sylhet City Lions Club will be professionally planned, documented, branded, and promoted while remaining aligned with the Global Causes of Lions Clubs International (LCI).
Our commitment is to serve the local community while maintaining international standards of excellence and encouraging greater participation from the global Sylheti diaspora.
Strategic Priorities
- Deliver impactful humanitarian service.
- Build an internationally recognized club image.
- Strengthen relationships with Non-Resident Bangladeshis (NRBs).
- Promote transparency, professionalism, and accountability.
- Inspire sustainable leadership and community engagement.
---
Part II: Membership Growth Strategy
Supporting Lions Clubs International Mission 1.5, the Sylhet City Lions Club will implement a structured membership development programme aimed at young professionals, business leaders, entrepreneurs, academics, and community-minded individuals.
1. Every Member Brings a Guest Campaign
Objective
Encourage every member to become a membership ambassador.
Action Plan
- Each Board Member will invite at least three prospective members during the service year.
- General members will also be encouraged to introduce guests to fellowship meetings and informational dinners.
Elevator Pitch Training
Conduct a 15-minute training session enabling members to confidently explain—in just 30 seconds—why they are proud to be Lions.
This simple approach will strengthen word-of-mouth recruitment.
---
2. Service-Based Recruitment
Rather than inviting prospects only to meetings, invite them to participate directly in service activities.
Examples include:
- Medical Camps
- Clothing Distribution Drives
- Tree Plantation Campaigns
- Food Distribution Programmes
Why It Works
Experiencing the spirit of service firsthand creates stronger emotional connections and significantly increases the likelihood of membership.
---
3. Targeted Marketing & Corporate Partnerships
Build strategic partnerships with:
- Sylhet Chamber of Commerce
- Local Business Organizations
- Private Universities
- Women's Business Associations
- Professional Networks
Corporate Value Proposition
Present Lions membership as:
- A prestigious leadership network
- A meaningful CSR platform
- A professional development opportunity
- A gateway to international humanitarian service
---
4. Digital Open House & NRB Engagement
Host quarterly Virtual Open House sessions via Zoom or Google Meet specifically designed for Sylheti expatriates living in:
- United Kingdom
- United States
- Middle East
- Other countries
Objectives
- Recruit Associate and International Members
- Encourage financial and strategic support
- Build a global Lions network connected to Sylhet
---
Part III: Annual Service Calendar
Quarter 1 (July – September 2026)
Theme: Launch & Foundation
Focus Areas
- Vision Care
- Youth Development
Key Projects
- Free Eye Screening Camp
- Cataract Surgery Support Programme
- Lions International Peace Poster Contest in Schools
Public Relations
- Launch the 2026–2027 Installation Campaign
- Publish promotional posters across digital platforms
- Share Reels and Short Videos from the Eye Camp
---
Quarter 2 (October – December 2026)
Theme: Winter Relief & Global Connection
Focus Areas
- Diabetes
- Hunger Relief
Key Projects
- World Diabetes Day Awareness Walk (14 November)
- Free Blood Sugar & Diabetes Screening
- Winter Clothing Distribution
- Food Assistance Programme
Public Relations
- Instagram Photo Carousel Campaign
- Launch an NRB Matching Donation Campaign
- Share beneficiary stories and impact videos
---
Quarter 3 (January – March 2027)
Theme: Growth & Healthcare
Focus Areas
- Childhood Cancer
- Environment
Key Projects
- Financial and Nutritional Support for Pediatric Cancer Patients
- Tree Plantation Campaign across Sylhet
Public Relations
- Publish a Mid-Year Impact Report on LinkedIn
- Host the First Virtual Membership Open House
- Highlight volunteer success stories
---
Quarter 4 (April – June 2027)
Theme: Consolidation & Legacy
Focus Areas
- Humanitarian Service
- Club Development
Key Projects
- Eid/Festive Gift Distribution to Orphanages
- Safe Drinking Water Projects (Tube Wells)
- Community Celebration Programmes
Public Relations
- Broadcast the New Member Induction Ceremony on YouTube
- Publish Annual Achievement Highlights
- Recognize Outstanding Members and Volunteers
---
Part IV: Public Relations & Member Retention Strategy
Recruiting members is only the beginning. Retaining motivated and engaged members is essential for building a lasting and successful Lions Club.
Membership Committee
Establish a dedicated Three-Person Membership Committee responsible for:
- Membership Recruitment
- Orientation of New Members
- Mentorship
- Member Engagement
- Satisfaction Monitoring
---
Memorable Induction Ceremony
Every new Lion should feel welcomed and valued.
Each new member will receive:
- Official Lions Pin
- Membership Certificate
- Welcome Kit
- Club Orientation Package
---
Strong Digital Presence
Maintain an active and professional online presence by updating the Club's official platforms every week with:
- High-quality photographs
- Impact stories
- Short videos
- Member recognition posts
- Service project updates
Recommended Hashtags
---
Expected Outcomes
By the end of the 2026–2027 Service Year, Sylhet City Lions Club aims to:
- Successfully complete impactful humanitarian service projects.
- Increase active membership through structured recruitment.
- Strengthen relationships with NRB Lions and supporters.
- Enhance the club's national and international visibility.
- Develop future leaders within the organization.
- Build a sustainable culture of service, fellowship, and excellence.
---
Our Commitment
«"Together We Can Serve Better."»
Guided by the Lions Clubs International motto "We Serve," Sylhet City Lions Club remains dedicated to improving lives, empowering communities, and creating lasting positive change through compassion, leadership, and service.
