Enigma IT Institute

Google Quality Score depends on:

✅Keyword Relevancy
✅Click-through Rate
✅Landing Page Quality
✅Historical Performance
✅Various Relevancy Factors
✅Ad Relevancy

✅ECPC → Smarter manual bidding to get more conversions.
(Good for better traffic + leads)

✅Maximize Clicks → Get the most visitors.
(Good for traffic 🚀)

✅Maximize Conversions → Get the most leads/sales.
(Good for leads 🎯)

✅Maximize Conversion Value → Get the biggest sales.
(Good for high revenue 🤑)

✅Target CPA (tCPA) → Pay a set price per lead/sale.
(Good for cheap leads 🎯)

✅Target ROAS (tROAS) → Get the most profit from your ad money.
(Good for profits 💰)

✅Viewable CPM (vCPM) → Pay to show your ad to many people.
(Good for brand awareness 👀)

✅Cost Per View (CPV) → Pay when people watch your video.
(Good for YouTube ads 🎬)

GTM Server Side Container

Why do you need a meta description?

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Do you like SEO?

🎯Most Important Questions for Interview

✅ What is a URI?
URI stands for Uniform Resource Identifier — it's a web address that points to something on the internet.

✅ What is Google Analytics?
Google Analytics is a free tool from Google that helps you track and understand what people do on your website.

✅ What is Google Search Console?
Google Search Console (GSC) is a free tool by Google that helps you monitor and improve how your website appears on Google Search.

✅ What is a Sitemap?
A sitemap is a list of all pages on your website — like a map for search engines (Google, Bing, etc.) to find and index your site easily.

✅ What is Facebook Pixel?
Facebook Pixel is a small code you add to your website.It tracks visitors and tells Facebook what they do on your site.

❗ Problem with Pixel:
In 2021, Apple's iOS 14 update said:
"We will not let third-party tools (like Facebook Pixel) track user data easily."
So, Pixel started losing some data.

✅ What is Facebook Conversion API (CAPI)?
CAPI is Facebook’s new way to track user actions directly from your server, not the browser.

🧠 Think of it like:
Pixel = Eye in the browser (can be blocked)
CAPI = Info from your server (harder to block)

👉👉Facebook Pixel tracks website visitors using the browser.
But when Apple said it won’t allow sharing data with third-party tools, Facebook created the Conversion API (CAPI) to send data from the server instead.

✅ If You Change Your Website from WordPress to Laravel…
Yes, your SEO can change — but it depends on how you make the switch.

✅ Guest Post (What it is):
You write an article and publish it on someone else’s website — usually with a backlink to your own site.

✅ Outreach (What it is):
You contact website owners or bloggers and ask them to:
👉Accept your guest post
👉Mention your brand

✅ Google Tag Manager Structure (Super Easy)

👉Container
👉Tags
👉Triggers
👉Variables

Google Tag Manager (GTM) is a free tool by Google that lets you add, manage, and track things on your website without touching code.

💡 Example Use:
👉Add Google Analytics
👉Add Facebook Pixel
👉Track button clicks, form submissions, etc.

🎯 Why use GTM?
👉No coding needed
👉Fast & flexible
👉Everything is managed in one place

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Return on Ad Spend (ROAS)