Dhaka International University, RMBA

Marketing Recherche

Chapter-1
1.0: Introduction
1.1: Background of the study
1.2: Rationality of the study
1.3: Research problem/ Statement
1.4: Objective of the study
1.4.1: Broad objective
1.4.2: Specific Objectives
1.5: Scope and Limitations
1.5.1: Scope of the study
1.5.2: Limitations of the study

Mid-Term Exam

আগামী কাল 23/01/2016 Brand Marketing Mid-Term Exam.

Chapter 9:
2. Electronic payment system.
3. E-commerce in Bangladesh.

Chapter 8:
1. Definition of Customer Relationship Management (CRM).
2. CRM Application Component.
3. Benefits of CRM.
4. Definitiom of Enterprise Resource Planning (ERP).
5. ERP Application Components.
6. ERP Benefits and costs, Causes of ERP Failures.
7. Supply Chain Management (SCM).
8. The Role, Objectives and Benefits of SCM.
Chapter 9:
1. Meaning of e-commerce, Categories of e-commerce.

Management Information System:
chapter 1:
1. What is Information System (IS)? Components of an IS.
2. Approaches to IS.
3. The Role of IS.
4. The Types of IS.
Chapter 6:
1. Network concepts.
2. Metcalfe's Law.
3. Telecommunications network.
Chapter 7:
1. e-business.
2. Enterprise Application Architecture.
3. Enterprise Collaboration Systems.
4. IT in Business.
Chapter 8:
1 Definition of CRM

Schedule of 1st semester final exam:
(1) 13/11/2015 -Friday- Advance Accounting (501) - 5:00 to 7:30 pm.
(2) 14/11/2015 -Saturday- International Business (502) - 5:30 to 8:00 pm.
(3) 20/11/2015 -Friday- Portfolio Management (503) - 5:00 to 7:30 pm.
(4) 21/11/2015 -Saturday- Management Information System (504) - 5:30 to 8:00 pm.
(5) 27/11/2015 -Friday- Development Economics (505) - 5:00 to 7:30 pm.

Managerial Accounting
Final Exam Questions:
1. Relevant Information.
2. ABC Analysis.
3. Variance Analysis.
4. Break Even Point.
5. Cost Concept.