11/05/2025
MODULE-BY-MODULE BREAKDOWN
📍 MODULE 1: Foundations of Digital Marketing (3 Classes)
Class 1: Introduction to Digital Marketing
→ What is DM? Roles, scope, career paths
Class 2: Traditional vs Digital Marketing
→ Core differences, shift in consumer behavior
Class 3: The Digital Marketing Funnel
→ AIDA model, TOFU-MOFU-BOFU content
🧰 Tools Introduced: Google Trends, AnswerThePublic
📘 Assignment: Create a customer persona
📍 MODULE 2: Website & Sales Funnel Creation (3 Classes)
Class 4: Hosting, Domains, and WordPress Setup
→ How the web works, CMS comparison
Class 5: No-Code Website Design
→ Build a site using WordPress/Elementor or Systeme.io
Class 6: Landing Pages & Sales Funnels
→ Lead magnets, CTAs, thank-you pages
🧰 Tools: WordPress, Systeme.io, Elementor
📘 Assignment: Build your first landing page
📍 MODULE 3: Content Marketing (3 Classes)
Class 7: Content Strategy for Brands
→ Pillar content, storytelling, funnel-based content
Class 8: Blogging & Long-Form Content
→ SEO blogs, keyword integration, blog outline
Class 9: Copywriting & Psychology
→ Headline writing, CTA formulas, copy frameworks (AIDA, PAS)
🧰 Tools: Canva, Grammarly, Hemingway
📘 Assignment: Write a blog + social media caption set
📍 MODULE 4: Social Media Marketing (4 Classes)
Class 10: Overview of Major Platforms
→ Facebook, Instagram, LinkedIn, Twitter, YouTube, Threads
Class 11: Instagram Strategy & Content Types
→ Stories, Reels, Hashtag strategy, Creator tools
Class 12: pages, Groups, and Marketplace
→ Meta Business Suite, Page optimization
Class 13: LinkedIn Marketing + Personal Branding
→ Profile optimization, content types, connection strategy
🧰 Tools: Meta Creator Studio, Buffer
📘 Assignment: Create a weekly content calendar for IG
📍 MODULE 5: Paid Ads – Facebook, Instagram & Google (4 Classes)
Class 14: Paid Ads Fundamentals
→ Objective, targeting, ad funneling, ad types
Class 15: Meta Ads Manager Setup
→ Pixel setup, campaign structure, A/B testing
Class 16: Google Ads Basics
→ Search, Display, Bidding, Keyword Planner
Class 17: Retargeting & Lookalike Audiences
→ Cold vs warm audiences, scaling campaigns
🧰 Tools: Meta Ads Manager, Google Ads, Pixel Helper
📘 Assignment: Design a mock Facebook ad campaign
📍 MODULE 6: SEO – Organic Growth Mastery (4 Classes)
Class 18: What is SEO & How Google Works
→ SERP, crawling, indexing, ranking
Class 19: On-Page SEO
→ Meta tags, headers, image SEO, keyword density
Class 20: Off-Page SEO & Link Building
→ Backlinks, guest posting, citations
Class 21: SEO Tools Walkthrough
→ Google Search Console, Ubersuggest, Ahrefs (demo)
🧰 Tools: GSC, Yoast SEO, Ubersuggest
📘 Assignment: SEO audit of a blog or website
📍 MODULE 7: Email Marketing & Automation (3 Classes)
Class 22: Email Marketing Basics
→ List building, lead magnet examples, segmentation
Class 23: Campaign Setup & Sequences
→ Welcome emails, nurturing series, promos
Class 24: Email Automation Flows
→ Abandoned cart, upsell, re-engagement sequences
🧰 Tools: MailerLite, ConvertKit, Systeme.io
📘 Assignment: Create a 5-email welcome sequence
📍 MODULE 8: Analytics & Conversion Optimization (3 Classes)
Class 25: Intro to Google Analytics 4 (GA4)
→ Key metrics: bounce, traffic sources, engagement
Class 26: Meta Ads Reporting
→ CTR, ROAS, CPL, ad testing strategy
Class 27: Conversion Rate Optimization (CRO)
→ Funnel analysis, A/B testing, heatmaps
🧰 Tools: GA4, Hotjar, Google Tag Manager
📘 Assignment: Analyze a landing page and recommend CRO changes
📍 MODULE 9: Freelancing & Earning From Digital Marketing (4 Classes)
Class 28: Freelancing Platforms Overview
→ Fiverr, Upwork, LinkedIn, Naukri
Class 29: Building a Personal Brand
→ Website, LinkedIn presence, niche positioning
Class 30: Proposal Writing & Pitching
→ Pricing, scope, follow-up strategy
Class 31: Portfolio & Case Study Creation
→ Mock project → final presentation
🧰 Tools: Canva, Notion, Behance
📘 Assignment: Create your freelance pitch & portfolio deck
📍 MODULE 10: Digital Tools Mastery (2 Classes)
Class 32: Must-Have Tools for Marketers
→ ChatGPT, Canva, Trello, Google Drive, Calendly
Class 33: Marketing Automation Basics
→ Zapier, Make.com, automating repetitive workflows
📘 Assignment: Create one workflow automation using Zapier
📍 MODULE 11: Capstone Project + Assessment + Certificate (5 Classes)
Class 34–36: Capstone Campaign Planning
→ Pick a niche, design a 360° campaign using all concepts
Class 37: Presentation & Peer Review
→ Pitch to instructor or peer group
Class 38: Final Assessment + Certification + Feedback
→ Test + personalized feedback + next steps
🎓 CERTIFICATION
Certificate of Completion
Specializations Available (e.g. SEO, Meta Ads, Freelancing)
🛠 ADDITIONAL SUPPORT
✅ Lifetime Access to Materials
✅ Templates (Email, Proposals, Ads)
✅ Private Community Group
✅ Live Support Calls Every 2 Weeks
✅ Resume + Job Assistance (optional)
06/05/2025