27/11/2019
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Package design plays a crucial role in the development of a brand's identity. In this workshop, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. This is an initiative to understand the packaging making process step by step.
Content of workshop >>>
Introduction:
- What is Packaging?
- Objectives of Packaging
- Functions Of Packaging
- Types Of Packaging
- POS & Packaging
- Packaging Merchandising
The Brief
- Client Vs Consumer
- Define Target Audience
- Define Brand Personality
Design Software
- Adobe Illustrator
- Adobe photoshop
Design and Development
- Structure & Shape
- Math & Measurements
- Color
- Image
- Typography
Digital View
- 3D & Mockup
- Dummy or Sample Test
- Content Management
- Product Information
- Symbols & Communication
- Understand Barcodes & QR codes
- Export Market
Material
- Paper, Glass, Films, Foils, Plastics
- Lamination
Design Output
- Graphics Area
- Cutting Lines
- Die line
- Eye Marke
- Sealing Area
Print & Production
- Making Output File
- File Formats for Printers
- Shade Card
- Registration & online check up
- Cromalin
Packaging Future
- Packaging Trends and Innovations
- Augmented reality
OVERVIEW >>>
Event Date:
29 November, 2019, [Friday]
Total Session Time:
9am to 5pm
Participant will receive:
Certificate, Training Kit, Snacks & Lunch
Event Venue:
Urban Centrepoint, 400 New Eskaton Road, Bara Maghbazar, Dhaka 1000, Bangladesh
Mentor & Resources Person:
Samsuddoha Safayat
Professional Visual Artist & Brand Practitioner
Who Should Attend
> Brand Manager/Sr. Executive/Executive
> Graphic Designer/Visualiser
> Print & Production Peoples
> Communication Peoples
> Ad Agency Peoples
> Entrepreneur
Registration Fee:
BDT 1500/-
Payment Mode:
bKash/Nagad: 017 17 06 76 40
Online Registration Link
https://forms.gle/jGWGxNdc79gVQQx26
