BBF Academy

ONLY 5 SEATS REMAINING, REGISTER NOW!

BBF Academy is thrilled to present a course on "Professional Certification in Brand Communication". This training program delves into the complexities of brand equity, exploring its influence on shaping customer perceptions and driving profitable growth.

Facilitator:
Kaniska Chakraborty
Brand & Communication Expert

Kaniska Chakraborty is a seasoned brand and communication professional with extensive experience across the South Asian Association for Regional Cooperation (SAARC) region. He has a rich background in advertising, research, and brand management, having worked with notable brands such as Lux, Sunsilk, Close Up, Lipton, Coca-Cola, and Pepsi. Kaniska's portfolio spans diverse industries, from personal care to hospitality and media, reflecting his versatile expertise. In addition to his professional endeavors, he teaches brand and brand planning at the Calcutta Media Institute, continually integrating his broad cultural experiences into his educational and professional practices.

Training Module:
* What is a brand – beyond definition
* Why do we need a brand?
* Role of stories in a brand
* What is a good brand?
* What are the elements that are essential for a good brand?
* Application of each segment “Brand You”

Attending the course will allow participants to:
* Deepen their knowledge of brand equity and its critical role in business.
* Master the creation of compelling brand concepts and positioning.
* Grasp the essential role of storytelling in effective brand communication.
* Develop practical skills in crafting and executing robust brand strategies.

Course Starts: JUNE 7, 2024
Registration deadline: JUNE 5, 2024

Phone: +880 1620 292 898, +880 1925 969 444
Email: [email protected]

Introducing a workshop on “A Fast Track to AI Toolkit for Strategic Decision-Making.”

The workshop equips senior leaders with AI tools and knowledge for strategic decision-making. Participants will explore AI applications, case studies, and strategies for effective implementation, gaining insights on leveraging AI to enhance competitive advantage and optimize organizational decisions.

Facilitator:
Mr S.K Pek
Adult Educator, Institute of Adult Learning
(Singapore University of Social Sciences)

Date:
Tuesday, May 21, 2024
9:30am - 4:30pm (SGT)
Via Zoom

Registration deadline: Sunday, May 19, 2024

Register now,
Visit: https://registration.misa.com.sg/member_add.php?page=add
Contact: +8801743 836 608
Email: [email protected]

BBF Academy is delighted to present Training on Crafting Winning Concept to Win the Hearts of Your Consumers. This course delves into the intricacies of brand equity, its significance, and its role in shaping consumer perceptions.

Facilitator:
Galib Bin Mohammad is a seasoned Brand and marketing professional with more than 18 years of experience. He is the former Head of Marketing of Arla Foods Bangladesh. Prior to joining Arla, he worked at Nestlé Bangladesh, Standard Chartered Bank, PRAN – RFL, and ACI, in various brand and marketing positions, handling big global brands and local Superbrands. Apart from being a passionate marketer, he is a history buff, a voyager and a hobbyist writer.

Training Module:
• Brand Equity - what and why is important?
• Equity building chain - where concept sits?
• Concept - what and how to write?
• Concept testing - critical criteria for the most trustworthy result.
Date: September 29, 2023

Registration deadline: September 28, 2023

Register now,
Visit: https://bangladeshbrandforum.com/training/details/9
Phone: +017 4383 6608
Email: [email protected]